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Sega

Sega is expanding its physical retail footprint with new SEGA STORE locations in Osaka and Beijing, while continuing to support a wide portfolio of live-service games, new titles like Stupid Never Dies and Stranger Than Heaven, and a renewed partnership with NVIDIA around the RTX Spark platform.

Synthesized from 30 Yomimono stories · updated 1h ago

Sega's recent activity spans retail, live-service games, and a high-profile partnership with NVIDIA. The company is opening its first permanent store in western Japan, SEGA STORE OSAKA, on October 2 at Shinsaibashi PARCO, following the Shanghai and Tokyo stores. A Beijing store opened on July 18, making it the third permanent official store worldwide. These openings are part of a transmedia strategy that extends Sega's IP beyond games into films, music, and manga, with events like the SEGA UNIVERSE PLAYGROUND in August featuring a Sakura Wars 30th anniversary talk show.

In games, Sega is shipping new titles and updating existing ones. The action RPG Stupid Never Dies, from GPTRACK50, launches October 22 on PS5 and PC. RGG Studio's new IP Stranger Than Heaven is set for January 15, 2027, on PS5 and Xbox Series X|S. Live-service titles like Project Sekai, PSO2 New Genesis, and Sakatsuku RTW continue to receive regular content updates, including events, quests, and new characters.

The NVIDIA relationship took center stage in July. At a joint event, NVIDIA CEO Jensen Huang revealed that Sega's $5 million investment in the mid-1990s saved the company, and the two announced a partnership to bring future Sega titles to the RTX Spark platform. Virtua Fighter Crossroads, running on RTX Spark, was premiered, with a 2027 release planned.

Key facts

SEGA STORE OSAKA opening
Opens October 2 on the 6th floor of Shinsaibashi PARCO, the first permanent SEGA STORE in Kansai.
SEGA STORE BEIJING opening
Opened July 18 at Beijing Chaoyang Joy City mall, the third permanent official store worldwide.
Stupid Never Dies release
Launches October 22 for PlayStation 5 and PC via Steam.
Stranger Than Heaven release
Scheduled for January 15, 2027, on PlayStation 5 and Xbox Series X|S.
NVIDIA investment revelation
Sega invested approximately $5 million in NVIDIA in the mid-1990s, which Huang said saved the company.
RTX Spark partnership
NVIDIA and Sega announced a partnership to bring future Sega titles to the RTX Spark platform, launching in autumn 2026.
Virtua Fighter Crossroads
Premiered at the NVIDIA-Sega event, scheduled for release in 2027.
SEGA UNIVERSE PLAYGROUND
One-day event on August 8 at Shibuya PARCO, featuring a Sakura Wars 30th anniversary talk show.

Timeline

Synthesized by Yomimono from the cited Yomimono stories below, each itself sourced, then editorially reviewed. Every fact links the story it came from.

Facts

Announced
four character solo 2D music videos · 2026-09-08
Announced
fifth D2 Enmusubi Festival · 2026-09-02
Announced
four new PEANUTS prize items · 2026-09-02
Announced
theater reservations for Stranger Than Heaven at TGS2026 · 2026-08-17
Announced
two Blue Archive prize figures, Mika and Seia, both in swimsuits, releasing sequentially from August 21, 2026 (XStellar figure line) · 2026-08-15
Announced
opening of SEGA STORE OSAKA on October 2 · 2026-07-31
Announced
collaboration project #Sonic Experiencing Osaka Culture starting August 7 · 2026-07-31
Announced
partnership to bring future Sega titles to RTX Spark platform · 2026-07-18
Announced
first live gameplay demonstration (Ryusta TV episode 52) · 2026-07-17
Announced
offline event (Sega NET Mahjong MJ Official Offline Event in Nagoya) · 2026-07-17
Announced
one-day real event called SEGA UNIVERSE PLAYGROUND · 2026-07-13
Announced
new Pickup Club SCOUT for Sakatsuku RTW on July 8, featuring 11 new ★5 players from North and Central America · 2026-07-08
Announced
opening of SEGA STORE BEIJING (July 18 at Beijing Chaoyang Joy City mall) · 2026-07-17
Announced
over 40 titles on sale for Steam Summer Sale 2026 · 2026-06-27
Noted
has not issued a statement about the use of its assets · 2026-09-07
Noted
SEGA had not issued a statement as of the reports. · 2026-09-04
Noted
began the Vocaloid song collaboration The Music Style on September 3, 2026 · 2026-09-03
Noted
All stages stream on the Sega official YouTube channel · 2026-09-02
Noted
Sega and Colorful Palette began the Project Sekai Colorful Stage! feat. Hatsune Miku event Leap Beyond The Limits! and the Piercing Light Gacha on August 9, 2026. · 2026-08-09
Noted
Sega has begun distributing the original song LEGACY · 2026-08-07
Noted
store will feature variable lighting equipment and large transparent double-sided LEDs · 2026-07-31
Noted
store will carry Osaka-exclusive limited items · 2026-07-31
Noted
store is the first permanent SEGA STORE in the Kansai area · 2026-07-31
Noted
store is Sega's third global SEGA STORE · 2026-07-31
Noted
Sega is holding the World Link event. · 2026-07-19
Noted
Sega invested approximately $5 million · 2026-07-18
Noted
concrete step in Sega's transmedia strategy for its classic IP library · 2026-07-13

Connections

Structured graph also available as JSON at /public/entities/sega. CC BY 4.0.

Claim activity

When a claim about Sega was confirmed, debunked, or disputed against open-web sources. The record stays even after a claim drops off the facts list.

  • Confirmed Sega produces like a dragon 8 gaiden pirates in hawaii 5d ago · source
  • Confirmed opening of SEGA STORE BEIJING 5d ago · source
  • Confirmed Sega produces total war warhammer 40 000 Aug 31 · source
  • Confirmed Sega produces Sonic Racing CrossWorlds Aug 31 · source
  • Confirmed Sega produces SONIC & FRIENDS Aug 30 · source
  • Confirmed Sega produces Persona 5: The Phantom X Aug 30 · source
  • Confirmed Sega produces Phantasy Star Online 2: New Genesis Jul 10 · source
  • Confirmed Sega produces Sonic the Hedgehog Jun 20 · source
  • Confirmed Sega produces Sega NET Mahjong MJ Jun 15 · source

All coverage

1h ago

PSO2 New Genesis ver.2 Adds Spectral Tower Permanent Quest and Riiz Weapons

Sega updated PSO2 New Genesis ver.2 on September 9, 2026, adding the high-difficulty permanent quest Suppression of the Spectral Tower: Northern Frozen Wastes. The four-player quest takes place in a tower in Alterelum. The update also introduced the Riiz weapon series, which upgrades from the Kaiz series using Kaiz Cube items.

23h ago

Project Sekai Releases Four Character Solo 2D MVs in Four Days

Sega and Colorful Palette released four character solo 2D music videos on the official Project Sekai YouTube channel between September 5 and 8, 2026. Each video is a full-size solo performance of a Vocaloid song sung by a single character from the iOS and Android rhythm and adventure game Project Sekai: Colorful Stage! feat. Hatsune Miku. MEIKO sings "Yoidore Shirazu" by Kanaria in the September 5 video. Hinomori Shizuku, voiced by Rina Honizumi, sings "Romeo and Cinderella" by doriko in the September 6 video. Hoshino Ichika, voiced by Ruriko Noguchi, sings "Mosaic Roll (Reloaded)" by DECO*27 in the September 7 video. An Shiraishi, voiced by Jena Sumi, sings "PaIII.SENSATION" in the September 8 video. All four songs are also playable as rhythm game tracks. Each one is unlocked by exchanging a Music Card at the in-game Music Shop. The four announcements were all published by Sega on September 8, 2026.

1d ago

Project Sekai's After the Fire Event Runs Through September 12

Project Sekai: Colorful Stage! feat. Hatsune Miku is running the in-game event After the Fire from September 6 through September 12 at 20:59. The event adds the Vivid BAD SQUAD unit song Seikai, written and composed by Amala, obtainable from the in-game Present. A Shady Stare gacha runs alongside it through September 14, adding Shinonome Akito, Aoyagi Toya, and Kagamine Rin with live costumes.

1d ago

Frieren Mimic Bite Figure Returns in Luminasta PLUS Spec With Tongue

Sega's Luminasta brand is re-releasing its prize figure of Frieren being bitten by a Mimic, upgraded to PLUS specification with a tongue added to the Mimic. The set recreates the comical scene where Frieren, despite her long life, cannot resist opening a treasure chest. It arrives at amusement facilities nationwide starting September 11, 2026. The Mimic's mouth is openable and closable, and the set can be displayed combined or separated.

2d ago

Tetris Company Disavows White House Arcade Game as Site Uses Console IP

The White House promoted its new Arcade website with videos using boot-up music and visuals from the Sega Genesis, Nintendo GameCube, PlayStation 2, Xbox 360, and Nintendo DS. The site hosts five games, including Build the Wall, which resembles Tetris. The Tetris Company said it was not involved in the game's creation and takes copyright infringement seriously. Sega, Nintendo, Sony, and Microsoft have not issued statements about the use of their assets.

2d ago

Mushoku Tensei III Sylphiette Joins Sega Yumemirize Prize Figure Line

Sylphiette from the TV anime Mushoku Tensei III: Isekai Ittara Honki Dasu is getting a prize figure in Sega's Yumemirize line. The figure shows her in a white off-shoulder outfit with a tilted head and a blushing expression. It stands about 14 centimeters tall and rolls out September 11, 2026 at amusement facilities nationwide. Sega Fave is the manufacturer.

5d ago

Project Sekai Releases Tenma Tsukasa Solo 2D MV for Buriki no Dance

Sega and Colorful Palette released a full-size character solo 2D MV for the song Buriki no Dance on the official Project Sekai YouTube channel on September 4, 2026. The track, written and composed by Hinata Denko, is sung by Tenma Tsukasa, voiced by Daisuke Hirose. In the rhythm game, players unlock it by exchanging a Music Card at the Music Shop.

5d ago

White House Launches ARCADE.GOV With SEGA-Style MAGA Video

The White House opened ARCADE.GOV, a free browser game site, on September 4, 2026, and promoted it with a video that replaces the SEGA logo with the letters MAGA, for Make America Great Again, while keeping the original Sega sound logo audio. The site hosts five mini-games, including Build the Wall, a Tetris-like game about building a border wall, Flappy Bill, a Flappy Bird-style game with a bald eagle, and Rio Run, a Snake-like game. The promo video plays the Green Hill Zone theme from Sonic the Hedgehog, and the White House posted three additional videos parodying the boot screens of the GameCube, Xbox 360, and PlayStation 2. The site teases more games with the line "A new adventure awaits." The White House has repeatedly used game and anime IP without permission, drawing criticism from fans and multiple expressions of concern from Japan's Foreign Ministry. SEGA had not issued a statement as of the reports.

6d ago

Hasegawa Re-Releases Three 1/72 VF-1J Battroid Kits

Hasegawa will re-release three 1/72 scale VF-1J Battroid plastic model kits between November and December 2026. The lineup includes the Armored Valkyrie, the Armored Valkyrie "Operation Bulls-Eye Part 2," and the Super Battroid Valkyrie "Milia." Each kit features Hideki Tenjin package art and specific decals.

6d ago

Project Sekai Launches Vocaloid Song Collaboration The Music Style

Sega and Colorful Palette began the Vocaloid song collaboration The Music Style in Project Sekai Colorful Stage! feat. Hatsune Miku on September 3, 2026. The event pairs Project Sekai characters with Vocaloid song worldviews and includes the Dressed in Melodies Gacha, a login campaign, and a stamp mission, all running until September 13.

Sep 2

Sakatsuku RTW Adds Five Level MAX Players in SEPTEMBER SCOUT

Sega's soccer management sim Let's Make a Pro Soccer Club! Road to World (Sakatsuku RTW) runs SEPTEMBER SCOUT from September 2 to October 7. Five current players, Lorenzo Pellegrini, Matheus Cunha, Daniele Ghirardi, Evan Ferguson, and Chancel Mbemba, arrive as new ★5 units at Level MAX with awakening and skill upgrades. A 10-pull costs 3,000 GB, with a guaranteed new ★5 at steps 1, 5, and 10. The update also opens SWCC 83rd and a Legend Match featuring new ★5 Mantino.

Sep 2

PSO2 New Genesis ver.2 Kicks Off Zundamon Collab Festival

The September 2 update to PSO2 New Genesis ver.2 brings the Zundamon collaboration event "Super Zundamon Festival" running through October 7, with a login costume and voice ticket, daily scratch tickets, and a special SP scratch featuring Zundamon-themed hairstyles, weapon camos, and accessories. The update also adds the limited emergency quest "Moonlit Harvest," the 12-player "Assumed Exercise: Three-Lane Traverse Battle," and the 5th anniversary revival scratch.

Sep 2

D2 Megaten Opens Shin Megami Tensei II Enmusubi Festival With Aleph and Hiroko

Sega launched the fifth D2 Enmusubi Festival in D×2 Shin Megami Tensei Liberation on September 2, 2026, themed around Shin Megami Tensei II. New grade-90 five-star characters Aleph and Hiroko appear through the Shin Megami Tensei II Enmusubi Summon, which runs until September 16. The festival also includes the ranking event The Hopefuls and a commemorative login bonus. The step-up banner guarantees a five-star demon at step 6.

Sep 2

Sega Prize Adds Four New Snoopy Lines for September 2026

Sega Fave is releasing four new PEANUTS prize items through September 2026. The lineup covers a Snoopy mascot in a prone pose, Halloween-costume plushies featuring a wizard, a vampire, and Charlie Brown, a large reading Snoopy plush, and harvest-themed plushies wearing apple, grape, pear, and sweet potato hats. All are prize goods, arriving in stages from September 4 to September 18.

Sep 2

Atlus Reveals TGS2026 Booth Plans for Persona 4 Revival and Metaphor

Atlus announced on September 2 the lineup for the Sega/Atlus booth at Tokyo Game Show 2026, running September 17 to 21 at Makuhari Messe. Persona 4 Revival gets a playable demo with two selectable modes: Story Main, which covers the early story and exploration of the strange shopping district, and Dungeon Main, which sends players through Yukiko's Castle against shadows and a boss. A new photo experience, the Persona Summon Experience Photo, lets attendees summon a Persona and take a commemorative photo with a special frame, delivered by QR code, alongside a Kuma cosplay spot. Booth novelties include paper glasses that let visitors become the Persona 4 Revival protagonist and a large shopper bag printed with both Persona 4 Revival and Metaphor: ReFantazio artwork. Stage events include DJ RAM RIDER's Persona series 30th anniversary music live, a dancing stage, an Enako talk show with general producer Wada Kazuhisa, a ZETA DIVISION stage with k4sen and Clutch_Fi, and a live by singer Shiori Sasaki. All stages stream on the Sega official YouTube channel. Metaphor: ReFantazio's Nintendo Switch 2 version gets a hands-on Sword Trial based on its Fast & Squad battle system, plus a September 20 talk stage on villain Louis.

Sep 2

Sega Fave Confirms AMUSEMENT EXPO 2026 Booth and ONGEKI Music FES

Sega Fave will run a booth at AMUSEMENT EXPO 2026 at Tokyo Big Sight on November 6 and 7, and will take part in AMUSEMENT MUSIC FES 2026, the joint live by four arcade rhythm game companies, on November 7. Tickets for both events went on sale September 1. The ONGEKI cast and guest artists will perform at the music festival.

Aug 29

Monchhichi x EMODA Collaboration Items Arrive With Hinano Segawa As Look Model

The first collaboration between Monchhichi and the fashion brand EMODA brings five items, including a photo print oversized sweatshirt, jacquard high-neck crop knit, check ear flap cap, two-tone boa tote bag, and a keychain. Advance reservations open August 28 on the RUNWAY channel online store, with early sales starting September 13 at LUMINE EST Shinjuku.

Aug 29

Project Sekai Launches Mix&Make Party Time!! Event And Unspoken Code Gacha

Sega and Colorful Palette have begun the Mix&Make Party Time!! in-game event for Project Sekai Colorful Stage! feat. Hatsune Miku, running from August 29 to September 4. The event introduces three new ★2 members and is paired with the Unspoken Code Gacha, which adds three ★4 members with live costumes until September 6.

Aug 29

Roxy From Mushoku Tensei III Joins Sega's Yumemirize Prize Figure Line

Roxy, one of the heroines from the TV anime "Mushoku Tensei III: I'll Seriously Try When I Go to Another World," joins Sega's figure brand Yumemirize as a crane game prize. The figure shows her in a sexy off-shoulder loungewear outfit and stands approximately 12 cm tall. It will be available sequentially from August 28, 2026, at amusement facilities nationwide. Sega Fave manufactures the prize, and release timing may change.

Aug 29

Crazy Taxi: World Tour Producer Explains Point-Adding Design

Sega producer Kenji Kanno explains why Crazy Taxi: World Tour, the first full new entry in over 25 years, praises risky driving instead of penalizing it. The game uses a point-adding evaluation system, avoiding point deductions, because the team believes there is no single correct way to reach the goal. Kanno also says he tuned the controls for modern players while keeping a landing point for longtime fans.

Aug 28

Persona 5: The Phantom X Adds Katayama Kumi in Version 4.8 Update

Sega released Version 4.8 of Persona 5: The Phantom X on August 28, 2026. The update adds the sports festival event "Sparkling Youth! All-Out Sprint Sports Festival," the new 5-star character Katayama Kumi, and the second half of her synergy story. A synergy story for Matsukata Yui also debuts.

Aug 28

Project Sekai Releases Full-Size 2D MV for Pentatonic SEKAI Ver.

Sega and Colorful Palette released the full-size 2D music video for "Pentatonic" (SEKAI ver.) on the official Project Sekai YouTube channel on August 28, 2026. The song, written and composed by syudou and Balloon, is sung by Hatsune Miku and five other characters. Players can receive it from the Gift menu in the game.

Aug 28

Project Sekai Holds Hatsune Miku Anniversary Event

Sega and Colorful Palette are holding the anniversary event HAPPY ANNIVERSARY Hatsune Miku 2026 in Project Sekai Colorful Stage! feat. Hatsune Miku for iOS and Android. Players can gather Festival Amatsuyu, craft anniversary furniture, and hold birthday parties. On August 31, an in-game live runs 24 sessions with participation rewards, and two anniversary gacha banners are available.

Aug 28

Project Sekai Adds syudou-Written Song Anti-Sainou

Sega and Colorful Palette added syudou's newly written song 'Anti-Sainou' to Project Sekai Colorful Stage! feat. Hatsune Miku on August 27, 2026. The track is performed by MEIKO, Airi Momoi, Akito Shinonome, Nene Kusanagi, and Ena Shinonome. Players can receive it from the in-game Gift, and a 2D MV is on YouTube.

Aug 28

Project Motor Racing V8 Power Pack DLC Adds 9 Cars and Road Atlanta on September 15

Sega announced the V8 Power Pack DLC for Project Motor Racing, releasing September 15, 2026, on PS5 and Xbox Series X|S. The pack adds nine V8-powered vehicles, including modern Australian touring cars, current American TA2 machines, and 1960s-1970s American road racers, plus the laser-scanned Michelin Raceway Road Atlanta circuit.

Aug 28

MeetToMatch Business Matching Event Returns for Tokyo Game Show 2026

MeetToMatch will hold its sixth annual Tokyo Edition from September 17 to 20, 2026, during the Tokyo Game Show 2026 period. The event connects Japanese game companies with overseas counterparts through pre-arranged business meetings. Japan-based companies can participate free of charge, with registration available on the dedicated website. Last year, 571 companies from 45 countries took part, including 120 Japanese firms, and 93% of meetings involving Japanese companies were with overseas partners. So far in 2026, 361 companies have registered on the platform, among them Bandai Namco Entertainment, Sega, Kodansha, Shochiku, Colopl, Drecom, G-mode, Kotobuki Solution, Crunchyroll K.K., 505 Games Japan, Active Gaming Media, Toylogic, and Chorus Worldwide. Meetings can be held at Makuhari Messe booths, public spots, rented rooms, restaurants, or online via Zoom, Google Meet, or a proprietary time-zone-adjusting system. Shochiku's Hiroaki Ishige noted that the most common contact he receives at conferences is from people who found him through MeetToMatch. The service is independent of Tokyo Game Show and not an official TGS offering.

Aug 27

Kogado Studio Announces New ADV 'Sugar Lies' for Steam and Switch

Kogado Studio announced on August 27, 2026, its new visual novel "Sugar Lies," a short-form ADV themed around lies that depicts a summer boy-meets-girl story. The Steam version is scheduled for release at the end of 2026, with the Nintendo Switch version arriving in spring 2027. Download versions for both platforms are priced at 2,860 yen (tax included), while the Switch physical version costs 4,000 yen. The game is produced by the team "S:OWLS," which previously made "To the Fading Mirror Flower." The protagonist, Akito Nagatsuki, is a university freshman who despises lies and has a peculiar constitution that makes him ill, sometimes vomiting, when he senses others' acting or lies. The heroine, Yui Sakuramiya, is a former child prodigy actress who always plays the image others desire; she is voiced by Ikumi Hasegawa. Also appearing is Akari Yukihira, a laid-back childhood friend and stage actress since childhood, voiced by Hikaru Iida. A playable prologue demo will be available at Tokyo Game Show 2026 from September 17 to 21 at the Konami Digital Entertainment booth, and a special stream featuring the producer and Hikaru Iida will air on September 18.

Aug 27

Persona 4 Revival and Metaphor Switch 2 Version Playable at TGS 2026

Atlus announced on August 24 that it will bring playable demos of Persona 4 Revival and the Nintendo Switch 2 version of Metaphor: ReFantazio to Tokyo Game Show 2026, which runs from September 17 to September 21 at Makuhari Messe. At the Sega/Atlus booth, visitors can spend 15 minutes with Persona 4 Revival, choosing between Story Focus, which covers the early narrative and the Strange Shopping District, and Dungeon Focus, which features Yukiko's Castle and a boss battle. The remake is based on Persona 4 The Golden and is set in the rural town of Inaba. Those who try the demo receive a special design Atlus water, a plastic bottle holder, and an original sticker set for Persona 4 Revival and Metaphor. The Metaphor: ReFantazio Switch 2 version offers hands-on content called Trial of the Sword, based on the battle system, though with a TGS-specific build that does not support Joy-Con motion controls. Persona 4 Revival releases on February 18, 2027, for Xbox Series X|S, PS5, and PC. The Metaphor Switch 2 version releases on November 12, 2026.

Aug 21

Project Sekai Releases Full-Size 2DMV for Hide and Seek Sekai Ver.

Sega and Colorful Palette released the full-size 2DMV for Hide and Seek Sekai Ver. on the official Project Sekai YouTube channel on August 21, 2026. The video features Hatsune Miku and Leo/need singing the song, which was written and composed by 19 -iku-. Hide and Seek is available as a rhythm game song through Music Cards at the Music Shop in Project Sekai: Colorful Stage! feat. Hatsune Miku for iOS and Android.

Aug 21

Stranger Than Heaven TGS 2026 Stage Guests Announced

Sega announced the guest lineup for the Stranger Than Heaven stage at its Sega/Atlus booth during Tokyo Game Show 2026, which runs from September 17 to September 21 at Makuhari Messe. The event spans five days, with both special stages and gameplay stages scheduled. Actor Tsuyoshi Ukaji is set to appear on the September 18 special stage, while professional wrestler Kenny Omega joins the gameplay stage on September 19. Voice actor Akio Otsuka takes the special stage on the same day. The September 20 lineup includes streamer kson on the gameplay stage, with the special stage guest still listed as coming soon. The final day, September 21, features Ushizawa on the gameplay stage and a special last stage with actors Yu Shirota and Dean Fujioka. Sega plans to stream each stage program on the RGG Studio official YouTube channel.

Aug 17

Hasegawa Re-Releases Macross Zero F-14 and MiG-29 Kits

Hasegawa is re-releasing its 1/72 scale plastic model kits of the F-14 and MiG-29 fighter aircraft from the OVA Macross Zero, with new prices. Both kits are scheduled for release on October 21, 2026, and include markings for the U.N. Spacy and Anti-U.N. Alliance aircraft.

Aug 17

Sonic & Friends Marks 3rd Anniversary With Kanahei Collab and Pop Up Store

Sega announced a special collaboration between the short anime Sonic & Friends and illustrator Kanahei's Kanahei's Small Animals to celebrate the series' third anniversary in August 2026. The collaboration illustration and new concept art were unveiled, and a pop up store will run at Shibuya MODI from October 2 to October 12.

Aug 17

Project Sekai Adds STEAKA Song Stardust Rain for KAITO and MORE MORE JUMP!

Sega and Colorful Palette added STEAKA's new song "Stardust Rain" to Project Sekai Colorful Stage! feat. Hatsune Miku on August 15, 2026. The unit song features KAITO and MORE MORE JUMP! and is available to all players through the in-game Present feature. The 3DMV and 2DMV are on YouTube.

Aug 17

Sega Opens TGS2026 Theater Reservations for Stranger Than Heaven

Sega began accepting advance applications on August 17 for the Stranger Than Heaven theater at Tokyo Game Show 2026. The theater, located inside the Sega/Atlus booth at Makuhari Messe, will screen music videos from the game, including unreleased tracks. The lottery applies only to screenings on the public days, September 19 to 21, and the application period runs until August 23. Applicants choose from three programs, each tied to a different character. Program 1 features Daito Makoto portrayed by Yu Shirota, Masaki Yu portrayed by Dean Fujioka, and Takashi portrayed by Satoshi Fujihara of Official HIGE DANdism. Program 2 features Shirai Keiko portrayed by Ado, and Program 3 features Susie Day portrayed by Tori Kelly. Applications are limited to one per person, and tickets cover only the applicant, not companions. Winners will be notified by email from late August to early September. A separate ticket for the TGS2026 public days is required for entry. Some screenings may allow visitors without reservations, and standby handling may be implemented depending on the day's conditions.

Aug 9

Project Sekai Launches Leap Beyond The Limits Event and Piercing Light Gacha

Sega and Colorful Palette began the Project Sekai Colorful Stage! feat. Hatsune Miku event Leap Beyond The Limits! and the Piercing Light Gacha on August 9, 2026. The event runs through August 15, with an after-live on August 15 and 16. The gacha features three new ★4 members with live costumes.

Aug 8

Hasegawa Shows Completed VF-25F Tornado Messiah Kit From Macross F

Hasegawa released completed sample photos of its 1/72 scale VF-25F Tornado Messiah (Atmospheric Specification) kit from Macross F: The False Songstress. The kit includes newly molded Tornado Pack parts, a seated pilot figure, and decals for Alto Saotome's unit 007. It is priced at 5,720 yen and scheduled for release on August 5, 2026.

Aug 7

Initial D THE ARCADE Runs 3rd Touhou Project Collab as EX Reprint

Sega Fave is holding the 3rd Touhou Project collaboration for Initial D THE ARCADE as an EX reprint from July 30, 2026, through October 7. The event brings back all previous collaboration items, adds new chat stamps and race BGM, and renews play stamps and time trial events.

Aug 7

Virtua Fighter Crossroads Song LEGACY Hits Streaming Services

Sega has begun distributing the original song LEGACY from the upcoming game Virtua Fighter Crossroads on music streaming and download services. The track first appeared in the game's first trailer, and an official AMV is available. A lyric video is now on YouTube Shorts and other social platforms.

Aug 6

Project Sekai Releases Full-Size 2DMV for Hana ni Kaze

Sega and Colorful Palette released the full-size 2DMV for Hana ni Kaze (SEKAI ver.) on the official Project Sekai YouTube channel on August 4, 2026. The track, written and composed by Balloon, is sung by Hatsune Miku and Vivid BAD SQUAD. It is available for the iOS and Android rhythm and adventure game Project Sekai: Colorful Stage! feat. Hatsune Miku.

Aug 6

Persona 5: The Phantom X Adds Summer Event and New 5-Star Character

Sega released Ver.4.6 for Persona 5: The Phantom X, adding the summer event "Otsukare SUMMER Shark! Terror!? Shadow Shark VS Shiosai Phantom Thieves" and the new 5-star character "Miyu Summer Wave." The update also introduces synergy character "Ichigo Kano" and runs until August 13, 2026.

Aug 6

Project Sekai Releases Full-Size 2D MV for Dame Ningen da! SEKAI ver.

Sega and Colorful Palette released the full-size 2D music video for "Dame Ningen da!" (SEKAI ver.) on the official Project Sekai YouTube channel on July 23, 2026. The song, written and composed by Usushio Shisū, is performed by Hatsune Miku and MORE MORE JUMP! and is available as a rhythm game song via Music Card exchange.

Aug 5

RGG Studio Reveals STRANGER THAN HEAVEN TGS2026 Exhibit Plans

Sega and RGG Studio announced the Tokyo Game Show 2026 exhibition details for STRANGER THAN HEAVEN during the August 5 broadcast of the joint special program Ryu ga Gotoku TV and Ryu ga Gotoku TV Free Information Center. The booth at Makuhari Messe will offer a playable demo based on the battle version shown at past media events, with adjustments and updates. A theater will screen music videos including unreleased songs, with three programs featuring characters voiced by Ado and others, requiring reservations except for some parts. The Walkthrough Museum is a hands-on exhibit themed around the five eras in the game, showing interviews with cast and developers. Stage events run all five days with guest talks and audience-participation demo play, streamed on the RGG Studio and Sega official YouTube channels. Venue novelties include original fans, neck straps, and an analog stick cover for those who confirm a reservation. A special clear card goes to visitors who show confirmation of joining the official Discord server, which launched August 5. New STRANGER THAN HEAVEN merchandise, including a logo pin badge, key visual T-shirt, and resin college ring, will be sold at the Sega/Atlus merchandise corner. The game releases January 15, 2027.

Aug 4

NGS Ver.2 Adds Limited-Time Quest Malice Stirring in the Iron Prison '26

Sega updated Phantasy Star Online 2 New Genesis ver.2 on Wednesday, July 29, 2026, adding the limited-time quest "Malice Stirring in the Iron Prison '26." The quest is set in the Dreizen Plant and supports up to eight participants. Its format extends the time limit each time a wave is cleared, so players aim for the final wave while managing the clock. Certain waves include gimmicks that offer advantages in combat, and using them well leaves more time for the final wave. Alongside the quest, Sega added title tasks and limited-time tasks. Completing these tasks rewards titles and the basewear "Schwar Noir V2[Ba]" and "Schwar Noir V2/B[Ba]." The update also refreshed the limited-time tasks for the ongoing Costume GET Campaign, making new items available. The quest runs from July 29 at 12:00 until August 5 at maintenance start. Separately, Sega introduced two AC Scratch lines: "Yudi Special Ability Select Jul'26" from July 29 to August 12, and the revival "Rewind Collection Aug'26" from August 1 to August 12. The latter focuses on prizes from past August AC Scratch distributions and brings back the weapon camouflage "*Randornova" as a count bonus.

Jul 31

Sega Opens First Kansai Flagship Store SEGA STORE OSAKA in October

Sega announced on July 31 that it will open SEGA STORE OSAKA on October 2 on the 6th floor of Shinsaibashi PARCO in Osaka. The store is the first permanent SEGA STORE in the Kansai area, following SEGA STORE TOKYO in Shibuya, which opened in July 2025, and SEGA STORE SHANGHAI from May 2025. Sega frames the store as part of its transmedia strategy, expanding its intellectual properties beyond games into films, music, and manga. The store will carry a range of popular IP merchandise, including Osaka-exclusive limited items, and will feature variable lighting equipment and large transparent double-sided LEDs to create an immersive space. Ahead of the opening, Sega will run a collaboration project called "#Sonic Experiencing Osaka Culture" starting August 7, in which Sonic visits local organizations and characters, including Gamba Osaka, Kantele, TV Osaka, and Yoshimoto Kogyo. The store will operate from 10:00 to 20:00 daily, and its official website is now live.

Jul 30

GPTRACK50's Stupid Never Dies Action RPG Launches October 22

Sega and GPTRACK50 announced on July 30 that the action RPG Stupid Never Dies will launch on October 22 for PlayStation 5 and PC via Steam. The standard edition costs 7,689 yen, and the digital deluxe Gorgeous Baka Edition costs 8,789 yen. The game follows Davy, a cowardly zombie who falls in love with a frozen woman named Julia and ventures into a monster-filled dungeon to revive her. Players use abilities like Style Eat, which lets Davy devour enemy cores and steal their powers, granting 11 transformation styles including werewolf, harpy, and golem. Another ability, Body Hack, allows players to modify Davy's body with gear to improve stats and skills. The developer GPTRACK50 is a studio founded by former Capcom producer Hiroyuki Kobayashi, known for the Resident Evil and Devil May Cry series. Stupid Never Dies is the studio's debut title. The opening theme song Stupid Never Dies by DAVY & JULIA and the ending theme Restless, Reckless, Never Die, Fearless by DAVY will begin streaming on August 4.

Jul 28

Project Sekai Holds HAPPY BIRTHDAY Shiraishi An 2026 Event

Project Sekai: Colorful Stage! feat. Hatsune Miku is running the HAPPY BIRTHDAY Shiraishi An 2026 event from July 23 to July 28, 2026. The event includes a birthday live on July 26, a MySekai scenery contest, and new gacha banners featuring a birthday-limited Shiraishi An member and reruns of past birthday-limited members.