Sega is preparing multiple major releases for fiscal year 2027, including two new IPs, while acknowledging that recent titles like SHINOBI: Revenge of the Slash and Sonic Racing CrossWorlds underperformed commercially. The company is also expanding its Persona franchise into live-action via Netflix and promoting Sonic's 35th anniversary with compilations, collaborations, and a concert tour.
Sega Sammy Holdings confirmed four major titles for the fiscal year ending March 2027, including 'STRANGER THAN HEAVEN' on January 15, 2027, and 'Persona 4 Revival' on February 18, 2027, alongside two unidentified new IPs. The company acknowledged that recent releases like 'SHINOBI: Revenge of the Slash' and 'Sonic Racing CrossWorlds' fell short of sales expectations, prompting plans for organizational and sales reforms. The Switch 2 version of SHINOBI: Revenge's Slash launches September 24, 2026, with improved handheld resolution but no upgrade path for existing Switch owners.
Netflix is developing a live-action Persona television series, with Christopher Monfette attached as writer and showrunner, produced by 21 Laps Entertainment and Story Kitchen, and executive produced by Sonic film producer Toru Nakahara. The project joins Netflix's catalog of video game adaptations. Meanwhile, Sega announced Crazy Taxi: World Tour for 2027 on PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and PC, marking the first mainline entry since 1999, with online multiplayer and a story mode. Virtua Fighter Crossroads, a narrative-driven fighting adventure, also targets 2027, with David Hayter as world building supervisor and Brad Kayne as lead writer.
Sonic's 35th anniversary brought two game compilations-Classic Sonic Collection and Modern Sonic Collection-both releasing in October 2026, plus new content for Sonic Racing CrossWorlds including Godzilla and Evangelion collaborations. A Sonic Live in Concert tour begins in September. Sega also announced Sonic Pico Park, a crossover with the cooperative puzzle game PICO PARK, developed by TECOPARK and published by PICO PARK, supporting 2 to 8 players on PC via Steam. The company streamed an anniversary program with 12 guests and displayed a life-size Sonic DNA figure at SEGA STORE TOKYO. PSO2 New Genesis ver.2 runs a Sonic collaboration through July 22, alongside a Nijisanji collaboration and 5th anniversary events.
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Sega and Colorful Palette released a full-size 2DMV for the Sekai version of '1000-Nen Ikiteru' (lyrics and composition by Iyowa) on the Project Sekai official YouTube channel. The video features Megurine Luka and Wonderlands×Showtime performing the song. Players can also unlock the track as a playable rhythm game song by exchanging Music Cards at the in-game Music Shop.
Sega announced a new prize figure of Rem from Re:Zero -Starting Life in Another World- as part of its Yumemirize brand. The figure depicts Rem wearing a giant panda hat and a mandarin dress-style outfit. It will be available as a crane game prize at amusement facilities across Japan starting July 17, 2026. The figure stands approximately 11 cm tall.
NVIDIA and Sega will hold a collaboration event on July 15 in Tokyo's Akihabara district. NVIDIA CEO Jensen Huang will attend and unveil the company's new SoC, the RTX Spark. The event is billed as a celebration of the two companies' 30-year relationship, which dates back to the mid-1990s when NVIDIA's first graphics chip was bundled with a Windows port of Virtua Fighter. Attendees can enter a lottery for a GeForce RTX 5090 Founders Edition. NVIDIA is also collecting fan memories of the partnership, with a submission deadline of July 12.
Sega will live stream the 13th Anniversary Tournament for SegaNET Mahjong MJ on July 16, 2026, featuring four M-League players: Genta Takeuchi, Yu Suzuki, Akina Mizuhara, and Takanori Nagai. Commentary comes from Maki Asami and Koshin Asakura. A support campaign offering autographed tumblers runs until the stream begins.
The live-action series of Keiko Kinoshita's BL manga 'Koi o Suru Nara Nidome ga Jōtō' (Love is Better the Second Time Around) will return for a second season on September 1. Makoto Hasegawa and Robin Furuya reprise their roles. The new season is an original story set two years after the first season, with the couple living together. Returning and new directors, a composer, and an LGBTQ advisor are attached.
Sega released an update for PSO2 New Genesis ver.2 on July 8, 2026, adding Rank.3 to the important target elimination quest "Star Extinction Emblem." The new difficulty features the enemy "Solas Crypt" instead of "Dark Falz Solus," with unique attack patterns. New equipment includes the ★15 "Kaiz" weapon series and special abilities "C/Peta Dryel" and "C/Refas Drye." The 58th Mission Pass and a revival AC Scratch are also available.
SEGA announced a new Pickup Club SCOUT for Sakatsuku RTW on July 8, featuring 11 new ★5 players from North and Central America, including Christian Pulisic, Raul Jimenez, and Jonathan David. The scout runs until July 29. Concurrently, the World Stars Campaign Part 3 offers free daily 10-pulls and ticket scouts, with login bonuses and panel missions. The campaign runs through July 22 for free scouts and July 29 for login bonuses.
Sega and Colorful Palette released the full-size 2DMV for 'Gimme more!' (Sekai ver.) on the official Project Sekai YouTube channel on July 8, 2026. The song, sung by Hatsune Miku and MORE MORE JUMP! with lyrics and composition by Merokuru, is also available in-game from the 'Present' function.
Noboru Segawa, director and editor-in-chief of Kadokawa's Global Comics Department, gave a panel at Anime Expo 2026 on what it takes to create a successful manga. He outlined five key points: don't rush your first hit, develop a unique personality, prioritize compelling character creation, build radical trust with your editor, and attend portfolio review sessions. He cited examples of global creators published by Kadokawa from India and Vietnam.
Hasegawa is reissuing the VR-747 Temjin Type a8 White Knight Order 1/100 scale plastic model kit to mark the 30th anniversary of Cyber Troopers Virtual-On. The kit, designed by Hajime Katoki, features four-color molded parts, a Sleipnir Mk.6/w weapon, and White Knight Order decals. It is priced at 5,280 yen and ships October 1, 2026.
The television anime adaptation of Isle Osaki's light novel series Full Clearing Another World under a Goddess with Zero Believers has revealed its lead cast and staff, along with an October premiere. Sōhei Horikane voices protagonist Makoto Takatsuki, and Ikumi Hasegawa voices the goddess Noah. Riki Fukushima directs at studio HORNETS. The novel series will conclude with its 14th volume.
Kadokawa announced on Wednesday a television anime adaptation of Hidenori Yamaji's manga *Soara and the House of Monsters*, with a 2027 premiere window. The announcement came alongside an ultra teaser promotional video, an ultra teaser visual, and the reveal of the main cast and staff. Ikumi Hasegawa voices Soara, a girl raised to fight monsters who finds herself out of work when peace is declared. Ayumu Murase voices Kirik, a dwarf architect who builds homes for monsters. Takaharu Ozaki, known for *BASTARD!! -Heavy Metal, Dark Fantasy-* and *Goblin Slayer*, directs the series at FelixFilm. Ayumu Hisao handles series scripts, Tomoko Iwasa designs the characters, and Hinako Tsubakiyama composes the music. The manga launched on Shogakukan's Sunday Webry website in November 2021 and has seven compiled volumes, with the seventh releasing in Japan on August 10. Seven Seas Entertainment publishes the English edition. Yamaji also drew a commemorative illustration for the announcement.
Sega released a character overview trailer for Virtua Fighter Crossroads on Tuesday, showing behind-the-scenes character creation. The game is a narrative-driven action-adventure with four protagonists and launches in 2027. David Hayter is world building supervisor, Brad Kayne is lead writer, and Tsuyoshi Furuta and Shinji Yamamoto are scenario writers.
Sega will stream the official program NGS Headline WAVE for PSO2 New Genesis ver.2 on June 30 at 21:00 JST. The broadcast will reveal the July update and the roadmap for late 2026 and beyond, plus a Development Letter corner and the short anime Central!.
Netflix is developing a live-action television series based on Atlus and Sega's Persona video game franchise, according to a report from Variety. The project has Christopher Monfette attached as writer, showrunner, and executive producer. Monfette's credits include the final two seasons of Star Trek: Picard, 12 Monkeys, and 9-1-1. The series will be produced by 21 Laps Entertainment, the company behind Stranger Things, and Story Kitchen, the production outfit founded by Sonic the Hedgehog film producer Dmitri M. Johnson. Sega's Toru Nakahara, who produced the Sonic movie series, will also serve as an executive producer. Additional executive producers include Shawn Levy, Robert Atwood, Dan Levine, Michael Lawrence Goldberg, and Timothy I. Stevenson. Variety's report did not specify whether the adaptation will follow the story of a specific Persona game. The Persona franchise, which launched in 1996 as a spin-off of the Shin Megami Tensei series, has sold over 30 million copies worldwide. The franchise includes six numbered titles and multiple spin-off games. Netflix declined to comment on the report. The series would join Netflix's growing catalog of video game adaptations, which includes The Witcher, Arcane, and Cyberpunk: Edgerunners.
Nijisanji's Mito Tsukino will appear as a guest vocalist on Hakushi Hasegawa's new album "Sunao na Kimochi Album," releasing August 28 via Flying Lotus' label Brainfeeder. The album features a non-stop connected tracklist and contributions from tofubeats, Akkorinrin, and I-Land. Jacket art is by manga artist George Asakura.
Sega is offering over 40 titles at discounted rates during the Steam Summer Sale starting June 26, 2026. The sale includes major series such as Yakuza and Sonic the Hedgehog, with discounts reaching up to 75% on some titles. The promotion is aimed at both longtime fans and newcomers to Sega's classic franchises.
Sega held a livestream on June 26 to mark Sonic the Hedgehog's 35th anniversary, announcing two game compilations, new content for *Sonic Racing: Crossworlds*, and a limited-edition cartridge set. The Classic Sonic Collection, releasing in October, bundles *Sonic Origins*, *Sonic Mania*, and *Sonic Superstars*. The Modern Sonic Collection, also out in October, compiles *Sonic Frontiers*, *Sonic Colors: Ultimate*, and *Sonic Forces*. A Definitive Edition of *Sonic Frontiers* for the Switch 2 was announced separately. For *Sonic Racing: Crossworlds*, Sega revealed that August from *Crazy Taxi* and Amigo from *Samba de Amigo* will join the roster, along with Classic Sonic. The game has not sold as well as Sega hoped, according to the company. Sega also announced a worldwide *Crossworlds* competition with qualifiers starting June 30. Two limited-edition Sega Genesis cartridges of the original *Sonic the Hedgehog* and its sequel will cost US$100 each, with a one-in-eight chance of receiving a "Chaos Emerald" variant. A new *Sonic Pico Park* update adds Shadow the Hedgehog and Sonic Pico Cat. A Sonic Live in Concert tour begins in September. The article notes that no new mainline Sonic game was announced.
Sega announced the Ver.4.4 update and 1st anniversary campaign for Persona 5: The Phantom X (P5X) on June 24, 2026. The update adds a Hatsune Miku collaboration event titled "Miracle Concert," where players earn Miku Points through music games and boss battles. Hatsune Miku appears as a new ★5 character in a pickup contract. The anniversary campaign includes a free 5-star character selection ticket (Special Invitation Ticket Vol. 3) that lets players choose from seven characters including Sua Tropical, Tomoko Peach Summer, Masaki Ashiya, and Futaba Sakura. Players can receive free crystals equal to their login days multiplied by 10, up to a maximum of 3,650. Additional rewards include 1,000 crystals for reading the collaboration story, up to 1,500 crystals from the mini-game, and a login bonus of platinum tickets and miricoins. An arranged version of "Life Will Change" is added to the game. The update also adds Masaki Ashiya to the regular draw pool. Outside the game, a collaboration sake with the HINEMOS brand is available for pre-order, and an Animate fair is planned for August.
Sega Fave has designated June 24 as 'UFO CATCHER Day' and opened pre-orders for made-to-order original goods including a T-shirt and six acrylic stands. The goods were previously sold at the AMUSEMENT EXPO 2025 booth. Pre-orders run through July 20, with shipping expected around September 2026. A social media campaign will give away a set of 10 acrylic straps to three winners.
Sega's mobile soccer management sim Let's Make a Pro Soccer Club! Road to World launches the SUPER STAR FES scout event on June 24, 2026, adding 10 real-world players as ★5 cards with the Counter tactic. The event runs through July 22 and includes a login bonus for ★4 versions, a total bonus exchange ticket, and a World Stars Campaign with free pulls.
Sega released the GT Icons Pack DLC for Project Motor Racing on June 23, 2026. The add-on includes nine legendary racing cars from the 1960s and 1970s, divided into three classes: GT 70, Sports Car 67, and GT 60. The car list features American and European models such as the 1974 Porsche 911 Carrera RSR 3.0, 1973 Chevrolet Corvette C3, and 1967 Ford Mk.IV. It also adds the Rocky Knoll Raceway circuit with two layouts.
Sega Sammy Holdings has confirmed four major titles for release in the fiscal year ending March 2027, including 'STRANGER THAN HEAVEN' on January 15, 2027, and 'Persona 4 Revival' on February 18, 2027. The lineup also includes two new major IP titles, though their identities remain unclear. The company cited strong trailer viewership for its upcoming games but acknowledged that recent releases like 'SHINOBI: Revenge of the Slash' and 'Sonic Racing CrossWorlds' fell short of sales expectations, prompting plans for organizational and sales reforms.
Hasegawa announced its September 2026 lineup via its official X account and website, featuring plastic model kits, resin figure kits, and other products. Highlights include a 'You're Under Arrest!' Suzuki GSX-R750 White Bike Version, a 'Patlabor' Noa Izumi resin figure, and a reissue of the VR-747 Temjin from 'Cyber Troopers Virtual-On' for the series' 30th anniversary.
Sega launched the Hihoden CUP national tournament for Sega NET Mahjong MJ on June 22, 2026. The event runs across the app and arcade versions, offering collaboration items including SP characters, table backgrounds, and winning effects themed after the Hihoden series. Players compete in East Wind Round and Three-Player Mahjong categories for total score.
Sega will stream a Sonic series 35th anniversary special program on YouTube on June 24, 2026. The show features 12 guests including voice actress Aoi Yuki, YouTuber Reje-kun, Vocaloid P Yuno-suke, and developers. It will include behind-the-scenes talk, a DJ live, gameplay, and new information on Sonic Pico Park, Sonic Rumble Party, and Sonic Racing CrossWorlds.
Sega announced on June 19 that the Nintendo Switch 2 version of "SHINOBI: Revenge's Slash" will be released on September 24, 2026. The standard edition costs 3,300 yen, while a Digital Deluxe Edition bundling all downloadable content, a digital art book, and soundtrack is priced at 4,400 yen. The physical edition uses a key card format requiring an internet connection and at least 12GB of free space. The Switch 2 version improves handheld resolution to 1080p for sharper visuals. Save data from the original Nintendo Switch version can be transferred, but there is no upgrade path; Switch owners must buy the new version separately. The game is a new entry in Sega's Shinobi series, developed jointly by Lizardcube and Sega. It follows ninja Joe Musashi as he seeks revenge against the armed organization ENE Corporation. The original Shinobi series debuted as an arcade game in 1987, and this is the first new entry in 14 years since 2011's "Shinobi 3D." The game was released for PC, PS5, Xbox Series X|S, Nintendo Switch, PS4, and Xbox One in August 2025, and was nominated for Best Action Game at The Game Awards 2025.
Sega has released a 'Before You Buy' trailer for Outbound, a cozy survival game by Square Glade Games. The video explains the game's open-world exploration, camper van customization, and multiplayer features. Outbound launches on PlayStation 5, Nintendo Switch 2, and Nintendo Switch.
Sega launched a Sonic collaboration in PSO2 New Genesis ver.2 on June 17, 2026, running through July 22. The event includes limited-time quests, a special scratch, a login bonus, and an updated seasonal exchange shop. The collaboration commemorates Sonic's 35th anniversary on June 23.
Sega will display a life-size "SONIC THE HEDGEHOG DNA FIGURE" at SEGA STORE TOKYO in Shibuya PARCO from June 23 as part of the Sonic the Hedgehog 35th anniversary project. The figure uses DNA figure technology to encapsulate synthetic DNA designed from Sonic's characteristics such as blue body, supersonic speed, love of adventure, and free personality. A panel explaining the DNA blueprint will also be on display.
The Kill Blue anime staff announced Ikumi Hasegawa will voice Mai Otohime, a marine sports prodigy with dual personalities. A new key visual was also revealed. The series, based on Tadatoshi Fujimaki's manga, premiered in April and streams on multiple platforms including Netflix and Crunchyroll.
Sega will broadcast the ninth episode of its official Puyo Puyo series program on June 13, 2026, at 19:30 JST. Hosted by Mie Sonozaki with guest Kanako Kondo, the show will deliver Puyo Puyo!! Quest updates and a Puyotto News segment. Viewers can earn in-game items for watching.
June 9, Rock Day in Japan, saw anime and manga properties including Girls Band Cry, My Hero Academia, Precure, and Haibara's Teenage New Game+ post themed art and messages. The date is a wordplay on the numbers 6 (roku) and 9 (ku).
Sega will broadcast the 51st episode of Ryuga Sta TV on June 15, 2026, featuring Yasufumi Motomiya, who plays Tetsuya Hama in the upcoming game Stranger Than Heaven. The show will discuss the game's characters voiced by Snoop Dogg and Tupac, and include a segment on Virtua Fighter Crossroads with producer Riichiro Yamada.
Sega announced Crazy Taxi: World Tour during the Xbox Games Showcase 2026 livestream on June 8. The game is scheduled for release in 2027 on PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and PC via Steam and Microsoft Store. This is the first mainline entry in the driving action series since the original arcade debut in 1999. The trailer showed the familiar yellow taxi racing through a city with high-definition graphics, set to returning licensed music from The Offspring and Bad Religion, as confirmed by producer Kenji Kanno. Kanno stated the game will feature the series' first online multiplayer mode and a story mode. The setting expands to five cities rather than a single location. Sega disclosed on the Steam page that generative AI tools were used during development as a support tool for developers, but stated no AI was used in reference to performers. The announcement follows Sega's 2022 plan to reboot the franchise.
A live demo of Total War: Warhammer 40,000 was held at the Sega booth during Summer Game Fest: Play Days 2026. The game fuses the Total War system with the Warhammer 40,000 setting. Four factions are confirmed at launch: Space Marines, Orks, Aeldari, and Astra Militarum. Registration for the PC closed beta test opened on June 8, 2026.
Sega has officially named the next entry in the Virtua Fighter series as Virtua Fighter Crossroads, a fighting adventure game scheduled for release in 2027. The title was revealed during Summer Game Fest 2026 on June 6, alongside a story trailer focusing on one of four new protagonists, Cielo. The game is set in the fictional Southeast Asian city of Villa Sapara, where firearms are banned and underground fighting tournaments drive the plot. Producer and creative director Riichiro Yamada explained in interviews that the game is not a numbered sequel like Virtua Fighter 6, but a deliberate departure that combines a narrative-driven single-player adventure with evolved versus fighting. The story uses an omnibus format following four new protagonists, while older characters like Pai Chan and Wolf appear aged to reflect the passage of time. The battle system retains the series' simple three-button controls but adds new mechanics like multi-opponent fights and boss battles in the story mode. Overseas writers including David Hayter and Brad Kane contributed to the scenario. Platforms and pricing remain unannounced.
Sega announced SONIC PICO PARK during the Summer Game Fest 2026 broadcast on June 6. The title is a collaboration between the cooperative action puzzle game PICO PARK and the Sonic the Hedgehog series, released as part of Sonic's 35th anniversary project. Development is handled by TECOPARK, with publishing in Japan by PICO PARK. Playable characters include Sonic, Tails, Knuckles, Amy, and other series members, all depicted in pixel art sprites. Stages feature Sonic-style gimmicks such as Spin Dashes, rings, loops, and springs, while retaining the core PICO PARK goal of all players reaching the stage's goal plate. The game supports 2 to 8 players locally and online with cross-play. It is confirmed for PC via Steam; releases on other platforms are currently undecided. Price and release date remain unannounced. Director Shunsuke Miyake, a former 15-year Sega employee who originally created PICO PARK as a personal project, expressed delight at the collaboration. Separately, the PICO PARK series' new company, PICO PARK Co., Ltd., was established, with SONIC PICO PARK as its first announced title.
During the Summer Game Fest 2026 stream on June 6, Sega announced two new Sonic projects. Sonic Racing CrossWorlds will feature collaboration content with Godzilla and Evangelion. Separately, a new action puzzle game titled SONIC PICO PARK was unveiled, a crossover between the Sonic the Hedgehog series and the cooperative puzzle game PICO PARK. SONIC PICO PARK supports 2 to 8 players and shows Sonic, Tails, Knuckles, and Amy rendered in pixel art. The game is in development for PC via Steam, with no release date set. It is part of the Sonic the Hedgehog 35th anniversary lineup. No platforms or release timing were given for the Sonic Racing CrossWorlds collaborations either.
Project Sekai: Colorful Stage! feat. Hatsune Miku added the song "Raspberry*Monster" as a rhythm game song on June 5, 2026. It is obtained by exchanging Music Cards at the Music Shop. Two versions are available: a SEKAI version by Hatsune Miku and Leo/need, and a Virtual Singer version by Hatsune Miku. The 3DMV for the song also released on the official YouTube channel.
Sega announced a collaboration between "PSO2 New Genesis ver.2" and Sonic the Hedgehog, running from June 17 to commemorate Sonic's 35th anniversary on June 23, 2026. The event includes limited-time quests themed after Sonic, special scratches, and login bonuses. The announcement came alongside a separate update on June 3 that launched the fourth collaboration with virtual liver groups Nijisanji and NIJISANJI EN, which runs until July 1. That update also introduced the "True Super Star Chronicle Festival '26" season event for NGS's 5th anniversary, a new quest "Realm Survey: Ruins" with the boss Ruino Shreder Λ, a class level cap increase to Lv.120, new rarity ★15 weapons, new Tech Arts Customizations, and two new face variations. The Nijisanji collaboration offers avatar items for four livers: Rika Igarashi, Meloco Kyoran, Meruto Kuramochi, and Sofia Valentine, plus voice tickets and other items.
Hasegawa is selling a set combining a 3D printed figure kit of Misa Hayase from Super Dimension Fortress Macross at 1/24 scale with the deformed plastic model Tamago Hikoki VF-1S Super Valkyrie. The figure prototype is by Tsurugi Dan. The set includes eye decals for the figure and aircraft markings for Hikaru Ichijyo's VF-1S. It is priced at 3,960 yen and releases July 1, 2026.
Sega has started a collaboration event between its online mahjong game Sega Net Mahjong MJ and the Lupin III pachislot machine L Shuyaku wa Zenigata 5. The event, running from June 1 to June 21, 2026, includes a nationwide tournament and a gacha with themed items for both the app and arcade versions.
The 20th anniversary Sgt. Frog film announced that singers ano and Soshina, who perform the opening theme, will also voice characters in the film. Comedian Shinobu Hasegawa will narrate. The film opens in Japan on June 26, and a new TV anime with a fresh cast debuts in fall 2026.