Sega Fave Unveils BLOFFFu Hybrid Plush Toy Line With 36 Character Types
Sega Fave Corporation will release BLOFFFu, a hybrid toy that combines a plush with a molded body, on Friday, October 16, 2026, the company announced. The lineup has 36 character types under official license, spanning Sanrio Characters, Disney, Pixar, Marvel, The Powerpuff Girls, Tom and Jerry, Gremlins, Sesame Street, Peanuts, SpongeBob SquarePants, SONIC & FRIENDS, and the anime titles Urusei Yatsura and Magical Angel Creamy Mami. Counting the three sizes, 59 products go on sale. The sizes are BIT, MOD, and DEKA. Each body ships with a dedicated item tied to its character, and the BIT size also includes a PERCH that holds the toy in place for display. Three BLOFFFu original characters, the twin figures Ziggg and Amuuu and the cat Myafffu, arrive at launch. A limited-time POP UP STORE runs from October 16 to November 1 at THE [ ] STORE on the second floor of MIYASHITA PARK in Shibuya, Tokyo. The SONIC & FRIENDS series gets an early domestic rollout on October 2 at SEGA STORE TOKYO and SEGA STORE OSAKA.