Sega Fave Unveils BLOFFFu Hybrid Plush Toy Line With 36 Character Types
Sega Fave says first-year production and sales will be limited in quantity to protect the mixed-material build, and it is pushing customers toward its own e-commerce site and pop-up store rather than mass retail channels.
Key Facts
- Sega Fave Corporation will release the BLOFFFu hybrid plush and molded-body toy line on Friday, October 16, 2026.
- BLOFFFu covers 36 character types under official license, totaling 59 products across the BIT, MOD, and DEKA sizes.
- Standard BLOFFFu prices are 2,420 yen for BIT, 3,980 yen for MOD, and 8,980 yen for DEKA, all tax included.
- The BLOFFFu POP UP STORE runs from October 16 to November 1, 2026 at THE [ ] STORE on the second floor of MIYASHITA PARK North in Shibuya, Tokyo.
- The SONIC & FRIENDS series goes on early domestic sale from Friday, October 2 at SEGA STORE TOKYO and SEGA STORE OSAKA.
Reporting from 3 sources: ASCII.jp, Nijimen, Anime Anime.
Sega Fave Corporation will release BLOFFFu, a hybrid toy that combines a plush with a molded body, on Friday, October 16, 2026, the company announced. The lineup has 36 character types under official license, spanning Sanrio Characters, Disney, Pixar, Marvel, The Powerpuff Girls, Tom and Jerry, Gremlins, Sesame Street, Peanuts, SpongeBob SquarePants, SONIC & FRIENDS, and the anime titles Urusei Yatsura and Magical Angel Creamy Mami. Counting the three sizes, 59 products go on sale. The sizes are BIT, MOD, and DEKA. Each body ships with a dedicated item tied to its character, and the BIT size also includes a PERCH that holds the toy in place for display. Three BLOFFFu original characters, the twin figures Ziggg and Amuuu and the cat Myafffu, arrive at launch. A limited-time POP UP STORE runs from October 16 to November 1 at THE [ ] STORE on the second floor of MIYASHITA PARK in Shibuya, Tokyo. The SONIC & FRIENDS series gets an early domestic rollout on October 2 at SEGA STORE TOKYO and SEGA STORE OSAKA.
The toy is positioned for buyers age 8 and up, and Sega Fave says the quality standards behind it come from the children's toy business the company has run since 1994. Because BLOFFFu joins the detailed sewing of a plush with a molded body, the company says it performs strict quality control through manufacturing and will cap output in the first year.
Prices run 2,420 yen for BIT, 3,980 yen for MOD, and 8,980 yen for DEKA on the standard character lineup, while the BLOFFFu Original Series is priced at 2,280 yen for BIT and 3,640 yen for MOD. Sales go primarily through the official BLOFFFu e-commerce site and the pop-up store. Shoppers who spend 4,840 yen or more at the store get a limited novelty strap while supplies last, and official apparel T-shirts designed by collage artist Kosuke Kawamura are sold only at the venue, with designs to be announced later.
- BLOFFFu Original Series: Ziggg, Amuuu, and Myafffu; BIT 2,280 yen, MOD 3,640 yen
- SONIC & FRIENDS: Sonic, Shadow, Tails, Knuckles, Amy, Dr. Eggman; early sale from October 2 at SEGA STORE TOKYO and SEGA STORE OSAKA
- Sanrio Characters: Hello Kitty, Kuromi, My Melody, Cinnamoroll, Pompompurin, Pochacco, HIYAKE Hello Kitty, HIYAKE Cinnamoroll
- Disney: Baymax, Stitch
- Pixar: Lots-o'-Huggin' Bear
- Marvel: Spider-Man, Iron Man, Captain America, Hulk
- The Powerpuff Girls: Blossom, Bubbles, Buttercup
- Tom and Jerry: Tom, Jerry
- Gremlins: Gizmo
- Sesame Street: Elmo, Cookie Monster
- Peanuts: Snoopy
- SpongeBob SquarePants: SpongeBob
- Urusei Yatsura: Lum
- Magical Angel Creamy Mami: Creamy Mami
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.