Sega is taking made-to-order orders for the SONIC THE HEDGEHOG DNA FIGURE through November 1, 2026 on Sega Store Online, with orders subject to closing once the planned quantity is reached. The figure is priced at 3,000,000 yen in Japan and USD 20,000 overseas.
Sega's Sonic the Hedgehog 35th anniversary project moved from an art installation to a purchasable product. In June 2026, a life-size Sonic figure made with art unit LOM BABY went on display at SEGA STORE TOKYO. That figure stands 100cm tall, is plated with silver, and contains a Chaos Emerald. LOM BABY worked with Sega to encode Sonic's traits, such as his blue body color and supersonic leg power, into synthetic DNA.
By October 2026, Sega opened made-to-order sales for a separate figure called the SONIC THE HEDGEHOG DNA FIGURE. Orders run through November 1, 2026 on Sega Store Online, and Sega closes orders once the planned quantity is reached. The figure costs 3,000,000 yen in Japan and USD 20,000 overseas, stands 250mm tall, and ships with a DNA certificate, a base, and a box.
The two stories describe figures of different sizes and settings: a 100cm silver-plated display piece at SEGA STORE TOKYO, and a 250mm made-to-order item sold with a certificate. The synthetic DNA element carries through both.
Synthesized by Yomimono from the cited Yomimono stories below, each itself sourced, then editorially reviewed. Every fact links the story it came from.
Structured graph also available as JSON at /public/entities/sonic-the-hedgehog-dna-figure.
CC BY 4.0.
Sega is taking made-to-order orders for the "SONIC THE HEDGEHOG DNA FIGURE" through November 1, 2026 on Sega Store Online, with orders subject to closing once the planned quantity is reached. The figure is priced at 3,000,000 yen in Japan and USD 20,000 overseas, stands 250mm tall, and ships with a DNA certificate, base, and box.
Sega has unveiled a life-size Sonic the Hedgehog figure created in collaboration with art unit LOM BABY, using biotechnology to synthesize DNA representing Sonic's traits. The 100cm-tall figure, plated with silver and containing a Chaos Emerald, is on display at SEGA STORE TOKYO. The project is part of Sonic's 35th anniversary. LOM BABY, known for biotech art like edible 'dragon meat,' worked with Sega to encode characteristics such as blue body color and supersonic leg power into synthetic DNA.