Sega is midway through the Sonic the Hedgehog 35th anniversary, an 18-month run built on events, merchandise, music, collaborations, and anniversary collections rather than a new mainline game. The most recent story is the Year Two roadmap for Sonic Racing CrossWorlds, which Sega announced on October 12, 2026; the short anime 'Memories and Beyond' releases November 12.
Sega began 2026 with a 35th anniversary project that had no new mainline game at its center. Across June and July the company held anniversary livestreams and panels and put out two compilations, the Classic Sonic Collection and the Modern Sonic Collection, plus a limited-edition Genesis cartridge set and a Definitive Edition of Sonic Frontiers for the Switch 2. It also acknowledged that Sonic Racing CrossWorlds had not sold as well as it hoped. Producer Takashi Iizuka told Tokyo Game Show 2026 that the absence of an anniversary game came from the three-to-five-year development cycles he said new Sonic games can require.
The anniversary moved through live events and location-based campaigns: a Sonic Live in Concert tour with more than 30 stops in the U.S. and U.K. from September 20, 2026, to February 20, 2027; a PSO2 New Genesis ver.2 collaboration; a ROUND1 campaign in Japan; hotel and restaurant tie-ins at Paradise City in Incheon; and a life-size silver-plated Sonic figure with synthetic DNA displayed at SEGA STORE TOKYO. Two anniversary releases landed in October, the exhibition SONIC the Exhibition -ACROSS GENERATIONS at Ikebukuro PARCO FACTORY and the second DJ mix album, MOSAIC, set for December 2.
Coverage in August and September turned to adaptations and crossovers: a Netflix and Sega partnership with three Sega game adaptations in production, including an animated Sonic children's series aimed at upper preschoolers, and an appearance by Sonic characters in the Fortnite Battle Royale Chapter 7 Season 4 trailer. The most recent story, on October 12, gave Sonic Racing CrossWorlds a Year Two roadmap starting November 3 with Duel Mode, a Gadget System upgrade, characters Bayonetta and Aigis, and collaborations through 2027 with Godzilla, Evangelion, Sanrio Puroland, Final Fantasy VII Remake, and Persona Reload.
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Sega is taking made-to-order orders for the "SONIC THE HEDGEHOG DNA FIGURE" through November 1, 2026 on Sega Store Online, with orders subject to closing once the planned quantity is reached. The figure is priced at 3,000,000 yen in Japan and USD 20,000 overseas, stands 250mm tall, and ships with a DNA certificate, base, and box.
Sega announced a roadmap for Year Two of Sonic Racing CrossWorlds, launching November 3 with Duel Mode, a Gadget System upgrade, new characters Bayonetta and Aigis, and two new machines. Collaborations follow through 2027, including Godzilla, Evangelion, Sanrio Puroland, a Final Fantasy VII Remake Midgar Pack, and a Persona Reload pack, plus a Sonic the Hedgehog: Memories and Beyond short film debuting November 12.
Sega released a trailer for 'Memories and Beyond ~To the Future of Memory~', a new short anime tied to the Sonic series' 35th anniversary, with a release date of November 12. Sonic, Tails, Knuckles, Amy, and Rouge appear in the video, fighting Metal Sonic. The YouTube description states a Japanese dub is also in preparation.
Sega's Sonic 35th anniversary exhibition, SONIC the Exhibition -ACROSS GENERATIONS, runs from October 9 to November 1, 2026, at Ikebukuro PARCO Main Building 7F PARCO FACTORY. The show approaches the series through games, characters, design, music, and art, with archive displays, production materials, and collaboration works by 16 contemporary artists including Yusuke Nakamura and Taku Inoue.
Sega will release "Sonic The Hedgehog DJ Style 'MOSAIC'," a non-stop DJ mix album produced by Sonic series sound director Tomoya Ohtani, on Wednesday, December 2, 2026. The 29-track CD collects Sonic series music arranged into one continuous mix. It follows "Sonic The Hedgehog DJ Style 'PARTY'," released in 2020. Two mashups previously heard only at the live event SONIC MUSIC EXPERIENCE will be included as audio recordings for the first time. The album costs 2,800 yen including tax, with music distribution services, subscription included, available simultaneously.
Sega opened an official Sonic the Hedgehog Discord server on Monday, with 13 channels covering rules, news, games, movies, IDW comics, and clips. One day after the announcement, the server had nearly 100,000 members. Several users said on social media that they were banned, and the server's Launch Day Update Q&A page said an aggressive auto-mod may have accidentally banned users, with reviews to follow.
Global porcelain brand YOYOYO will sell Sonic the Hedgehog Arita ware "Infinite Blue," limited to 50 pieces worldwide at 1 million yen each, tax included. Five pieces go on sale first come, first served at the Sonic exhibition at Ikebukuro PARCO starting October 9. Online lottery applications open the same day, with results emailed from late October.
Sega announced a Sonic the Hedgehog 35th anniversary project with Tokyo Metro starting October 5, 2026. A wrapped Tozai Line 15000 series train with six Sonic era designs runs through November 4. A free digital stamp rally runs October 9 to November 1 at four Tokyo spots, a 24-hour commemorative ticket goes on sale for 700 yen, and the exhibition "SONIC the Exhibition -ACROSS GENERATIONS-" is set for Ikebukuro PARCO.
Ikebukuro PARCO will hold "SONIC the Exhibition -ACROSS GENERATIONS-" at PARCO FACTORY on the building's seventh floor from October 9 to November 1, 2026. The show looks back at the Sonic series through archive displays, development materials, and music, with curation by R11R Inc. and new works from 16 creators including Yusuke Nakamura and Taku Inoue. Admission is 1,500 yen.
Sega opened SEGA STORE OSAKA on October 2, 2026, on the sixth floor of Shinsaibashi PARCO in Osaka. It is the company's first permanent SEGA STORE in the Kansai region and follows SEGA STORE TOKYO, which opened in July 2025. The store carries exclusive merchandise, including Osaka-only items such as a monochrome Sonic plush designed with collage artist Kosuke Kawamura at 3,960 yen including tax, a shopping bag showing Sonic and friends with Tsutenkaku at 1,100 yen including tax, and rubber straps that dress Jack Frost from the Shin Megami Tensei series and Morgana from Persona 5 The Royal as takoyaki at 1,320 yen each including tax. Apparel includes Like a Dragon T-shirts made with fashion brand glamb in Kazuma Kiryu, Goro Majima, and Ichiban Kasuga versions, each 9,900 yen including tax. An opening ceremony was held on October 1, with Sega president and COO Shuji Utsumi, Transmedia head Justin Scarpone, and PARCO store manager Takashi Sugawara taking part. Entry from October 2 to 4 is by timed admission with numbered tickets.
Sega's Sonic the Hedgehog series reached its 35th anniversary in 2026, and general producer Takashi Iizuka discussed the milestone in interviews at Tokyo Game Show 2026 with 4Gamer and Denfaminicogamer. Iizuka, who became series producer in 2010 and moved to the United States in 2016, said unifying the role followed years in which each title had its own director and its own image of the character. He named Sonic the Hedgehog 3, Sonic Adventure, and Sonic Frontiers as the most memorable projects of his run. No new Sonic game was announced at the show. The Sega booth instead featured Sonic Racing CrossWorlds, whose Season 2 adds Godzilla and Evangelion collaborations, and the indie-developed online puzzle game SONIC PICO PARK. Iizuka said new game development can run from three to five years.
Netflix and Sega announced a partnership on September 15 to adapt Sega game properties into film and television. Three projects are in production. A live-action comedy film based on Crazy Taxi is the first, with Dan Gregor and Doug Mand writing the script. Neal H. Moritz and Toby Ascher, who produced the Sonic the Hedgehog films, produce with Sega's Toru Nakahara. A new animated Sonic the Hedgehog children's series is aimed at upper preschoolers, with Carlos Stevens and Nakahara producing. A live-action crime film based on Stranger Than Heaven, the Ryu ga Gotoku Studio game set in early 20th-century Japan, is also in development, with Nakahara producing. Genres span live-action comedy, kids anime, and live-action crime action. No distribution dates were announced.
Epic Games released the trailer for Fortnite Battle Royale Chapter 7 Season 4 "Override," which teases characters from Sonic the Hedgehog, Persona, Pac-Man, Crash Bandicoot, Mega Man, Spyro, Mortal Kombat, and Tetris. The season launches August 20.
IDW Publishing began releasing Yuki Imada's Sonic the Hedgehog: The Blade of Courage manga in English through the IDW Comics app on Wednesday, July 29. The manga, which follows Sonic teaming up with a slow human named Yuta to travel through a jungle and save the world, originally launched in Shogakukan's Monthly CoroCoro Comic magazine in June 2025. Shogakukan shipped the single compiled book volume on December 26. The English release is the first official translation of the series, made possible through partners at Sega and Shogakukan. However, shortly after the debut, Imada expressed frustration on X, sharing a screenshot of the app's review section where several reviews credited other Sonic creators, such as Ian Flynn and Tracy Yardley, instead of Imada. Imada wrote that he drew the art and wrote the story himself, and that he had never felt so insulted. IDW's Sonic editorial team said they were thrilled to bring the official English release to readers, noting fans had been looking forward to Sonic and Yuta's quest to stop Dr. Eggman.
On July 20, 2026, numerous anime, manga, and game franchises posted Marine Day greetings on social media. The Japanese national holiday, which honors the ocean and marks the end of the rainy season, prompted official accounts and creators to share beach-themed illustrations, character birthday messages, and promotional content. Among the posts, the official Kaiju No. 8 account promoted an upcoming original short anime titled "Narumi's Weekday" with a pun on the character's name and the kanji for sea. The MAPPA studio released a new illustration by Rie Nishimura for the soccer series DAYS, which is celebrating its 10th anniversary in 2026. The Sound! Euphonium account reminded followers that the film Sound! Euphonium: The Final Part 2 opens on September 11. Classroom of the Elite noted that July 20 is also the birthday of character Honami Ichinose. The That Time I Got Reincarnated as a Slime account promoted the streaming of its movie Tears of the Azure Sea on U-NEXT. The Chiikawa movie account promoted the July 24 release of Eiga Chiikawa: Ningyo no Shima no Himitsu. Voice actor Yuki Kaji posted a personal greeting, and the band Orange Range shared a summer song. The roundup, compiled by Anime News Network, spanned three articles covering dozens of entries.
In an interview at Anime Expo 2026, Sonic lead producer Takashi Iizuka discussed the 35th anniversary, the surprise release of Sonic Frontiers Definitive Edition on Switch 2, and the sales disappointment of Sonic Racing CrossWorlds. He stated he wants to create a story-driven game that appeals to both gamers and fans who discovered Sonic through movies and anime, while declining to reveal the next mainline project.
At Anime Expo 2026, representatives from TV Asahi, Dentsu, and SEGA described a shared strategy of lowering barriers for overseas audiences. TV Asahi's Akane-banashi anime released episodes on YouTube in three languages, while Dentsu's Gachiakuta campaign built a global community narrative. The panel argued that the content itself does not need to change; the key is improving access and engagement.
Sega's mascot Sonic the Hedgehog has joined the CREATOR division of professional esports team ZETA DIVISION for a limited summer period, the team announced on July 8, 2026. The surprise addition follows a February event called 'Sonic Racing CrossWorlds The k4sen,' where Sonic won a race and caught the attention of popular streamer k4sen. According to the announcement, Sonic and k4sen both celebrate their 35th anniversary this year, which served as a catalyst for the collaboration. Sonic reportedly said he could not sit still when hearing about hot challenges on the best stage. ZETA DIVISION is also marking its own 5th anniversary with a pop-up event in Tokyo from July 31 to August 2. Additional merchandise includes a collaboration gaming PC and LINE stamps featuring the team's mascot ZETA-kun. The team plans to develop various content with Sonic's involvement during the summer period.
Sega announced the Sonic the Hedgehog: Memories and Beyond 35th anniversary short film at Anime Expo 2026, releasing a sneak peek video. The full short debuts this fall. The story involves Dr. Eggman upgrading Metal Sonic using Sonic's life-data and the Chaos Emeralds, with Sonic and friends relying on their friendship to win.
The latest mobile gaming column covers Sonic the Hedgehog's 35th birthday and his history on mobile platforms, including the early Sonic Cafe service and Java-based games. It also touches on Fate/Grand Order's upcoming summer event requirements and other industry updates.
ROUND1 will host a Sonic the Hedgehog collaboration campaign from July 10 to October 12, 2026, at stores nationwide. The campaign includes collaboration menus with exclusive novelties, collaboration packs, crane game prizes, a themed room at the Machida store, bowling score monitor effects, a score registration campaign, and a special frame for the Rism print machine.
Sega held a livestream on June 26 to mark Sonic the Hedgehog's 35th anniversary, announcing two game compilations, new content for *Sonic Racing: Crossworlds*, and a limited-edition cartridge set. The Classic Sonic Collection, releasing in October, bundles *Sonic Origins*, *Sonic Mania*, and *Sonic Superstars*. The Modern Sonic Collection, also out in October, compiles *Sonic Frontiers*, *Sonic Colors: Ultimate*, and *Sonic Forces*. A Definitive Edition of *Sonic Frontiers* for the Switch 2 was announced separately. For *Sonic Racing: Crossworlds*, Sega revealed that August from *Crazy Taxi* and Amigo from *Samba de Amigo* will join the roster, along with Classic Sonic. The game has not sold as well as Sega hoped, according to the company. Sega also announced a worldwide *Crossworlds* competition with qualifiers starting June 30. Two limited-edition Sega Genesis cartridges of the original *Sonic the Hedgehog* and its sequel will cost US$100 each, with a one-in-eight chance of receiving a "Chaos Emerald" variant. A new *Sonic Pico Park* update adds Shadow the Hedgehog and Sonic Pico Cat. A Sonic Live in Concert tour begins in September. The article notes that no new mainline Sonic game was announced.
Sega has unveiled a life-size Sonic the Hedgehog figure created in collaboration with art unit LOM BABY, using biotechnology to synthesize DNA representing Sonic's traits. The 100cm-tall figure, plated with silver and containing a Chaos Emerald, is on display at SEGA STORE TOKYO. The project is part of Sonic's 35th anniversary. LOM BABY, known for biotech art like edible 'dragon meat,' worked with Sega to encode characteristics such as blue body color and supersonic leg power into synthetic DNA.
Sega launched "SONIC CHECK IN ADVENTURE" on June 22, a collaboration with the Korean integrated resort Paradise City in Incheon. The project runs through September 6 and includes themed hotel rooms, limited merchandise, exclusive food menus, photo zones, and character greetings at Hyatt Regency Incheon Paradise City and Paradise Hotel & Resort.
Sega will stream a Sonic series 35th anniversary special program on YouTube on June 24, 2026. The show features 12 guests including voice actress Aoi Yuki, YouTuber Reje-kun, Vocaloid P Yuno-suke, and developers. It will include behind-the-scenes talk, a DJ live, gameplay, and new information on Sonic Pico Park, Sonic Rumble Party, and Sonic Racing CrossWorlds.
Sega launched a Sonic collaboration in PSO2 New Genesis ver.2 on June 17, 2026, running through July 22. The event includes limited-time quests, a special scratch, a login bonus, and an updated seasonal exchange shop. The collaboration commemorates Sonic's 35th anniversary on June 23.
Sega will display a life-size "SONIC THE HEDGEHOG DNA FIGURE" at SEGA STORE TOKYO in Shibuya PARCO from June 23 as part of the Sonic the Hedgehog 35th anniversary project. The figure uses DNA figure technology to encapsulate synthetic DNA designed from Sonic's characteristics such as blue body, supersonic speed, love of adventure, and free personality. A panel explaining the DNA blueprint will also be on display.
The June 28 live event "SONIC - LIVE! A Musical Odyssey of Sonic the Hedgehog" has announced S-seat bonus goods including a drawstring bag, muffler towel, and rubber band set. The band lineup features special guest Jun Senoue on guitar alongside Masashi Tsubakimoto, Junya Yamamoto, Rikuto Sakurai, and Yoshinori Ikeda.
Sega announced a collaboration between "PSO2 New Genesis ver.2" and Sonic the Hedgehog, running from June 17 to commemorate Sonic's 35th anniversary on June 23, 2026. The event includes limited-time quests themed after Sonic, special scratches, and login bonuses. The announcement came alongside a separate update on June 3 that launched the fourth collaboration with virtual liver groups Nijisanji and NIJISANJI EN, which runs until July 1. That update also introduced the "True Super Star Chronicle Festival '26" season event for NGS's 5th anniversary, a new quest "Realm Survey: Ruins" with the boss Ruino Shreder Λ, a class level cap increase to Lv.120, new rarity ★15 weapons, new Tech Arts Customizations, and two new face variations. The Nijisanji collaboration offers avatar items for four livers: Rika Igarashi, Meloco Kyoran, Meruto Kuramochi, and Sofia Valentine, plus voice tickets and other items.
Sega announced a Sonic Live in Concert global tour commemorating the franchise's 35th anniversary, with over 30 stops across the U.S. and U.K. from September 20, 2026, to February 20, 2027. The tour will feature music from various Sonic games, with additional European dates to be announced later.
Bill Wise, known for English dub roles including Bunta Fujiwara in the Initial D: Legend trilogy, Hayato Jin in Getter Robo: Armageddon, and Knuckles in the 1996 Sonic the Hedgehog: The Movie OVA, has died at age 61. His death was reported by the Austin Chronicle on May 5, with his agency and a friend confirming the news earlier that week.