Medicom Toy will release BE@RBRICK sets for Kamen Rider Super-1 and Kamen Rider Kiva Kiva Form in July 2026. Each set includes a 100% size figure and a 400% size figure, priced at 16,500 yen. The figures will be sold at the MEDICOM TOY TOKYO store.
PlnX Inc., in collaboration with CoinPost and the WebX Executive Committee, will offer a limited edition Kutani ware maneki neko as a VVIP gift at WebX2026, Asia's largest Web3 conference, held July 13-14 in Tokyo. The collaboration, titled 'THE MANEKI WebX2026 Edition,' aims to blend traditional Japanese craftsmanship with digital value. Organizers say the physical weight and auspiciousness of the craft redefine value in the digital age.
From July 10 to October 26, 2026, Tamashii Nations Store Tokyo in Akihabara is hosting the Tamashii Nations Live Action Figure Expo 2026, a store event focused on action figures of live-action characters. Dengeki Hobby Web is publishing a series of breaking news reports covering the event, with the first installment dedicated to Kamen Rider figures. The Kamen Rider edition reports the first exhibition of several items: the Henshin Sober Kamen Rider Kuuga Mighty Form and the S.H.Figuarts (Shinkocchou Seihou) Kamen Rider Kuuga Mighty Form Henshin Sober Color; the Popy-nica Cyclone (Kamen Rider 1) and Popy-nica Cyclone (Kamen Rider 2); and the S.H.Figuarts Manzumo from Kamen Rider Zetts. Subsequent reports cover the Ultraman edition, with first displays of S.H.Figuarts Ultraman Victory Knight and S.H.Figuarts Ultraman (A-Type) - Birth of Ultraman -, as well as a "COMING SOON" box. The Godzilla edition features first displays of S.H.MonsterArts Kaiser Ghidorah from Godzilla: Final Wars, Godzilla (2003) and MFS-3 Kiryu from Godzilla X Mothra X Mechagodzilla: Tokyo SOS, plus reference displays of Evangelion Unit-01 'G' Awakened Form and Biollante Wakasa Bay Battle Ver.
Pre-orders have opened for a 1/7 scale figure of Hestia from the fifth season of Is It Wrong to Try to Pick Up Girls in a Dungeon? The figure reproduces the secret ritual scene from Episode 9, stands 24 cm tall, and is priced at 28,050 yen. Release is scheduled for May 2027.
Mega Cat Project has released cat versions of One Piece characters as diner staff figures. The six-figure set includes Luffy, Zoro, Nami, Sanji, Chopper, and Trafalgar Law, each with food accessories. Pre-orders are open now for a late December 2026 release at 6,600 yen per box.
A limited edition Zippo lighter inspired by the manga "Initial D" has been released through the goods brand CAMSHOP.JP. Only 50 units are available at 27,500 yen each. The lighter features a black nickel finish with laser-engraved mountain pass battle scenes and a serial number.
San-X character Ishiyowa-chan has announced its first collaboration with fashion brand Maison de FLEUR. Six limited-edition items featuring the character dressed in blue flowers will launch July 18, 2026, including bags, charms, a plush toy, and a towel handkerchief. Purchasers receive an original postcard as a gift.
The Ichiban Kuji "Tamagotchi ~Guruguru Discovery! Tamagotchi Paradise!~" will be released sequentially from July 25, 2026 at Lawson and other stores. The kuji features 10 prize grades from A to Last One, with each draw costing 750 yen. Prizes include a Tamagotchi Paradise-shaped alarm clock, a Deka Babymarutchi blanket-in-cushion, a UFO light, and other decorative and practical items.
The anime "One Piece Heroines" collaborated with shoe brand Diana to reproduce Nami's "battle-ready shoes" as wearable sandals. The sandals feature ocean-blue satin, a heel silhouette, and stones. They are available from July 6, 2026, for 25,300 yen at Diana stores and the web shop. A newly drawn Nami illustration is the collaboration visual.
Pre-orders for the Danganronpa 1・2 Reload and Thank You Mart collaboration merchandise open July 10 at the official online shop. The 17-item lineup, all priced at 390 yen, includes tote bags, eco bags, keytop keychains, and other daily-use goods featuring Monokuma designs. Store sales begin in late October 2026.
Premium Bandai began accepting orders on July 10 for the SDW HEROES Revival Kira Steel DX Set, a special coating two-pack featuring the 78th Generation Musha Gundam and Stealth Gundam Aerial from SD Gundam World Heroes Kira Steel Story. The set costs 5,720 yen and ships in January 2027.
Parade will release the second series of Chiikawa Mochiru Face Super BIG Plushies as prizes at amusement facilities across Japan from mid-July. The lineup includes Rabbit and Flying Squirrel designs, each about 40 cm tall and made from soft, mochi-like fabric.
Sega announced a new Luminasta prize figure of Baki Hanma, set for sequential release starting July 17. The figure stands about 12×18 cm and reproduces the character's muscles and scars. The announcement follows the second cour of the Baki Hanma anime, which launched on Netflix on June 18.
Bandai will release the gashapon set "MLB Capsule Torso Players Edition" from the third week of July 2026. The lineup includes six Japanese MLB players: Shohei Ohtani, Yoshinobu Yamamoto, Munetaka Murakami, Kodai Senga, Seiya Suzuki, and Lars Nootbaar. Each capsule contains a faithfully reproduced uniform torso. The price is 500 yen per pull.
Wave is reprinting its 1/7 scale figure of Uzaki Yanagi from 'Uzaki-chan Wants to Hang Out! ω' in a cow-pattern bikini. The pose and expression were designed by original creator Take Sensei. Pre-orders are open on Amazon Japan at 19,800 yen, with a scheduled release of December 31, 2026.
Bandai Spirits is releasing a new line of Undertale figures called Amicotto, designed to resemble hand-knitted amigurumi. The series includes seven characters: Flowey, Human, Toriel, Undyne, Alphys, Napstablook, and Mettaton. The figures roll out sequentially from July to October 2026. The Japan Amigurumi Association supervised the design to replicate yarn textures and hand-knitting distortions.
Banpresto is releasing a prize figure of Higgs from Death Stranding 2: On the Beach as part of its Monitor Top Figure series. The deformed design captures costume, hairstyle, and face paint details. The figure includes a base with the game logo. It will be available sequentially from July 14, 2026, as a crane game prize. The figure is about 12 cm tall and distributed by BANDAI SPIRITS.
Takara Tomy's BEYBLADE X has announced its first collaboration with the Ultraman series, releasing a starter set themed after Ultraman Tiga on September 12, 2026. The set features interchangeable parts to replicate Tiga's three forms, a special launcher, and a sticker. It will be displayed at events in July and released in eight Asian regions.
Bandai Spirits released five new Plano-saurus model kits from the Gachikoseibutsu-bu line on July 11, 2026. The lineup includes Tyrannosaurus 1915 and Spinosaurus 1915, which recreate outdated scientific reconstructions, plus a Pachyrhinosaurus with optional horn parts. Two Tyrannosaurus variants feature tropical rainforest and snowy region color schemes, the latter using a new Mineral Injection technology to simulate snow. All kits are snap-fit, no-tool, and include a display base.
The Apothecary Diaries has launched a summer collaboration with Shionogi Healthcare's Linderon Vs series. Two new web commercials feature Maomao and Jinshi explaining proper use of the steroid ointment. Purchasing select products and answering a quiz enters fans into a prize draw for original goods, including a medicine bag pouch and character caps. The campaign runs through August 31. The anime's third season begins in October 2026, with a film following in December.
The TV anime Togen Anki is getting a Chinese-style DMM lottery starting July 11, 2026. Newly drawn illustrations feature six characters in Chinese outfits, including Ichinose Shiki and Kogasaki Jin. Prizes range from acrylic stands to can badges, with a cushion as the last chance prize. The lottery will be available at participating stores nationwide. The illustrations show the characters in standing collars and Chinese buttons, a departure from their usual battle scenes.
Preorders for the second wave of Tokimeki Memorial Girl's Side x Favorite collaboration apparel open July 10, 2026. The five items include four one-piece dresses and an MA-1 jacket, each inspired by characters' part-time job outfits from the game series. The lineup features designs from Kei Hazuki, Ei Saeki, Ryuka Sakurai, Koichi Sakurai, and Ryota Fuma.
TBS drama VIVANT has launched a collaboration with Sanrio characters, featuring plush figures of Hello Kitty, Hangyodon, and others dressed as VIVANT characters. The merchandise is available now on TBS Shopping and at a pop-up shop in Tokyo Station. VIVANT's second season begins July 26.
Kotobukiya is accepting reservations for the Lineark White Glint & V.O.B Set, a plastic model kit of the White Glint from Armored Core 4. Based on a previous Movie Color version, the kit uses standard molded colors for easier painting. Reservations close July 14, with a January 2027 release at 12,100 yen.
A pop-up store for the TV anime Osomatsu-san will open on July 24, 2026, featuring new illustrations of the sextuplets in a 'Blooming Flower' theme with flower crowns and bouquets. The store will sell a range of goods including can badges, clear files, acrylic stands, T-shirts, chibi items, and character motif rings. A purchase bonus of a postcard is offered for every 2,000 yen spent.
Furyu will release two Puppet Sunsun prize items sequentially from the third week of July: a 25 cm floatie plush of Sunsun and Nonnon, and clear storage cases featuring Sunsun, Nonnon, and Zonzon. The storage cases measure 33 by 22 by 24 cm.
The Pokepiece series, depicting Pokemon in a shared house, is releasing sports-themed merchandise at pop-up stores across Japan starting mid-July 2026. Items include pass cases, key rings, pouches, charm mascots, and plush boxes featuring Pikachu, Piplup, Rowlet, and others. Purchase bonuses vary by location.
Furyu has announced the prize lineup for its Hatsune Miku Miku-meku JK Life lottery, featuring noodle stopper figures of Miku in a school uniform, KAITO as a teacher, and Kagamine Len as a student. The lottery costs 850 yen per draw and launches in November.
Bandai Spirits' S.H.MonsterArts line is releasing a figure of Evangelion Unit-01 'G' Awakened Form from the Godzilla vs. Evangelion collaboration. Pre-orders start July 10, 2026, at the Tamashii Web Shop for 17,600 yen, with shipment in December 2026. The figure features new molds, Godzilla-inspired dorsal fins and tail, and a radioactive heat ray effect part.
Dengeki Hobby Web reports that Sentinel has announced a new action figure in the Fighting Armor line: Rescue, the armored partner of Iron Man. The figure features die-cast parts, drone and effect accessories, and an articulated design meant to mimic human movement. Pre-orders are open now, with a November 2026 release.
Kotobukiya's lottery for the Dream Club series, themed around summer swimsuit costumes, is nearing the end of its sale period. Prizes include large acrylic stands and phone-shaped acrylic keychains featuring host girls in Venus costumes. Each draw costs 800 yen.
Bandai Spirits will release the HGCE 1/144 scale Gouf Ignited (Heine Westenfluss Custom) on July 11, 2026. The kit, from Mobile Suit Gundam SEED Destiny, reproduces the character's orange personal color with molded plastic. It includes a slayer whip in two forms, a beam sword, a shield, and a right open hand. The SEED Action System allows dynamic posing. The kit costs 2,860 yen including tax.
Graniph will release a 20-item collaboration with the anime Detective Conan on July 14, 2026. The lineup includes T-shirts, parkas, bags, and accessories featuring characters such as Conan, Ran, Kaito Kid, and the Black Organization. Prices range from 1,200 yen for socks to 8,900 yen for a zip parka. The items will be available at Graniph stores and online.
Chinese figure manufacturer CCSTOYS is developing a die-cast action figure of Raftclans·Aurun from the Super Robot Wars OG series, as announced by Dragon Horse on July 10. The unpainted prototype was shown at BiliBili World 2026 in Shanghai. The figure follows CCSTOYS's previous SRW OG releases of Cybuster and Alt Eisen. Designer Takayuki Yanase is supervising the project.
Bandai is taking pre-orders for a new gashapon set titled Hatsune Miku Machibouke. The set includes four deformed figures of Hatsune Miku, Kagamine Rin, Kagamine Len, and KAITO, each with a sad expression and sitting pose. The concept is "always waiting for you." Each figure costs 400 yen. Pre-orders close July 23, 2026, with shipping expected in October 2026.
Bandai is re-releasing the Pretend Owner Series Nissan Generations GT-R Collector Keys gashapon in July 2026. The set includes six key replicas representing GT-R generations from the KPGC10/KPGC110 to the R35, plus a secret variant. Each key is designed to look like the real car key. The price is 500 yen per pull. The re-release begins in the third week of July.
NVIDIA announced on July 10, 2026, the GeForce Trading Cards Series 1, a 14-card set celebrating the GeForce brand's history. The cards are not sold at retail; they are distributed free at events including Bilibili World 2026, QuakeCon, and gamescom, and through social media giveaways. The set includes cards based on NVIDIA's first multimedia processor NV1, the first GPU GeForce 256, the real-time demo Medusa, and games from the company's sponsored program The Way It's Meant To Be Played, such as Unreal Tournament 2004, Borderlands, and the GeForce RTX 2080 Ti Cyberpunk 2077 Edition. The announcement trailer on YouTube drew comments expressing confusion, with some viewers mistaking the reveal for an April Fools' joke and others joking that someone confused video cards with trading cards. The two sources, Game Spark and GameBusiness.jp, both report the same details.
Crunchyroll announced the English dub cast and staff for the television anime of Hekiru Hikawa's Hanaori-san Still Wants to Fight in the Next Life. The same-day dub will premiere on July 11, with Kelly Greenshield and Mauricio Ortiz-Segura among the cast. The anime debuts on Japanese TV and streams on Crunchyroll in multiple regions. LIDEN FILMS handles animation production.
Takara Tomy has opened pre-orders for the third Mobile Police Patlabor and Zoids collaboration model kit, the Fang Griffin, on Amazon Japan. The kit is a new mold of a Fang Tiger with griffin-like wings, designed by Hideaki Tenjin and supervised by Patlabor's Yutaka Izubuchi, with world-building by Kazunori Ito. It features motorized movement and can convert to a Black Fang Tiger. Release is February 27, 2027, at 6,634 yen.
AmiAmi has opened pre-orders for a re-release of the Pokémon Romantic Collection 6-Piece BOX, a set of six container-style figures. Originally released in February 2025, the set returns at a 29% discount for 5,380 yen and ships in early August. The lineup includes Primarina, Sylveon, Sprigatito, Jigglypuff, Alola Vulpix, and Galarian Ponyta.
System Service will release a prize figure of Tanya Degurechaff from the TV anime Saga of Tanya the Evil as part of its Vivit Figure line. The figure is scheduled to appear at amusement facilities from the third week of July 2026. A follow-and-repost campaign on X will give five winners a chance to win the figure.
Bandai will release the 27th edition of IDOLiSH7 wafers on July 13, 2026. The confectionery toy includes 32 types of plastic cards featuring visuals from the unit songs Memomelo, Leopard, Taiyo no Esperanza, Unbalance Shadow, Drift driving, and La'Stiara. Each card has a foil-stamped autograph. The wafers are strawberry cream flavored and priced at 171 yen.
Bandai is accepting reservations for a line of One Piece x NBA collaboration merchandise through its Premium Bandai online shop. The lineup includes a tote bag, a set of 10 acrylic stands, and seven T-shirt designs, all featuring newly drawn illustrations exclusive to the collaboration. The tote bag costs 3,850 yen and is made of 100% cotton. The acrylic stand set, priced at 2,200 yen, includes characters such as Luffy, Zoro, Sanji, Nami, Law, Ace, Sabo, Shanks, Enel, and Yamato. The T-shirts are 6,600 yen each, available in white and black for each of the seven designs, and come in sizes S through XXL. Reservations close on July 12, 2026 at 23:00 JST, and all items are scheduled to ship in September 2026. The tote bag and T-shirts are produced in China, while the acrylic stands are made in Japan.
Avail will sell 'I'm Doraemon' eco-bags exclusively at the Shimamura Park online store starting July 13. The bags come in two designs-Anywhere Door and Memory Bread-priced at 2,750 yen each. The items are part of the Sanrio-designed Doraemon goods series.
Kuraks is releasing Evangelion-themed Uruchuru POP SEAL puffy 3D stickers in November. The lineup includes Shinji, Rei, Asuka, the Evangelions, and the loose apostles. Each sticker set costs 660 yen.
Hasegawa announced a 1/48 scale plastic model of the F-4E Phantom II from ACE COMBAT 7: SKIES UNKNOWN, featuring the markings of the DLC aircraft piloted by Mobius 1. The kit follows a previous 1/72 release and includes decals for the ISAF 118th Tactical Fighter Squadron. It is priced at 6,050 yen and scheduled for release on September 30, 2026.
Pre-orders for the Zoids T-SPARK AZ-17 Ultrasaurus, the AZ-17EX Gravity Cannon for Ultrasaurus, and the AZ-17DX Ultrasaurus Gravity Cannon Spec set are now open at the Takara Tomy Mall. The Gravity Cannon is being released as a product for the first time. The DX set includes bonus micro-figures and a Munbei pilot figure. All items are scheduled for late February 2027.
The Amazon Hobby New Releases Ranking for July 10, 2026, is led by Takara Tomy's Transformers New Legends NL-05 Galvatron (BWII) at first place. Six Takara Tomy toys and four Hot Wheels Car Culture Vintage Racing items make up the top 10, with the Hot Wheels Lancia Stratos taking second. The ranking reflects a showdown between the two brands' new releases.
Bandai announced a Gashapon collection for the Mobile Suit Gundam EXVS. series, featuring 14 types including miniature arcade cabinets that play BGM and game sounds, swing cases, and acrylic stands with key visuals. Each capsule costs 400 yen and releases in the third week of July 2026.
Sega announced a new prize figure of Rem from Re:Zero -Starting Life in Another World- as part of its Yumemirize brand. The figure depicts Rem wearing a giant panda hat and a mandarin dress-style outfit. It will be available as a crane game prize at amusement facilities across Japan starting July 17, 2026. The figure stands approximately 11 cm tall.