Sanrio House Opens Fourth Store at Shibuya PARCO on November 13
A Shibuya PARCO address with reservation-only entry and a two-week capsule toy pop-up puts the brand's fourth shop on the same footing as the district's character retail floor, rather than a plain Sanrio store.
Reporting from 2 sources: Nijimen, Anime Anime.
Sanrio's supervised brand sanrio house will open its fourth store on the 5th floor of Shibuya PARCO on Friday, November 13, 2026. The shop carries store-exclusive designs led by Hello Kitty in high school girl fashion, five exclusive Shibuya-themed goods types, a first holiday collection with bath sets and lamé tumblers, winter fashion, and a HELLO BAKERY plush line. Openings run on advance reservations from October 30, and a CAPSULE TOY LAND pop-up runs November 13 to 26.
The Shibuya PARCO branch is the fourth sanrio house store. Its exclusive line is built around Hello Kitty in high school girl fashion: five goods types (clear tumbler, makeup pouch, clear pouch, stickers, acrylic charms) sold only at this location.
Entry runs on advance reservation for the time being, booked through the official LINE account from noon on Friday, October 30. The store opens at 11:00 and closes at 21:00. Opening purchase bonuses of holiday design acrylic stickers go to customers spending 16,500 yen or more, five designs including My Melody and Cinnamoroll, while the separate CAPSULE TOY LAND pop-up outside the 5th floor passage carries eight original capsule toys.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.