Avail to Release CECIL McBEE × Hello Kitty Lineup on October 24
The collaboration pushes Sanrio's Kitty into Heisei gyaru styling and prices it at Avail's mass-market tier, so the character's licensing reach now runs through fast-fashion distribution as well as character goods.
Reporting from 1 source: Nijimen.
Avail will release a CECIL McBEE × Hello Kitty collaboration at its stores and online shop starting Saturday, October 24, 2026. The lineup has eight items mixing leopard-print Kitty with fur, lame, and rhinestones, priced from 2,750 yen to 4,400 yen (tax included). Pieces include pullovers, a hood fur and foil print zip hoodie, and two sweatpants styles, several in online store exclusive colors.
Two of the eight pieces carry a single product number rather than a pair, the black × pink back logo pullover and nothing else, which usually means one colorway sits at the stores while the rest split between in-store and online stock. The collar fur zip pullover is the one item sold only through the online shop. Sizing and material details are not in the announcement; the product numbers are the practical way to track a piece down on the day.
Pricing stays between 2,750 yen and 4,400 yen, with the zip hoodie the highest at 4,400 yen.
- Back Logo Pullover (Leopard-Print Kitty): 2,750 yen; fur logo, leopard-print Kitty
- Hood Fur & Foil Print Zip Hoodie: 4,400 yen; leopard-print fur and ears on the hood, wing and Kitty on the back
- Lame Logo Pullover: 2,750 yen; off-shoulder, lame logo, online store exclusive nakamomo color
- Sleeve Fur & Rhinestone Pullover: 3,300 yen; leopard-print fur sleeves, rhinestone Kitty
- Collar Fur Zip Pullover: 3,850 yen; online store exclusive item
- Sweatpants (Leopard-Print Kitty): 2,750 yen; leopard-print Kitty with flowers, online store exclusive nakamomo color
- Sweatpants (Kitty & Floral Pattern): 2,750 yen; Kitty and flowers with a front accent
- Back Logo Pullover (Black × Pink): 2,750 yen; pink logo and Kitty on a black base
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.