XR Metaverse General Exhibition Rebrands as XR Industrial Utilization Exhibition
The rebranding signals a maturation of XR and metaverse technologies from concept showcases to practical tools for industrial on-site operations, directly linked to business matching.
Key Facts
- RX Japan rebranded the XR・Metaverse General Exhibition as the XR Industrial Utilization Exhibition, effective from autumn 2026.
- The first XR Industrial Utilization Exhibition runs November 11-13, 2026 at Makuhari Messe in Chiba, Japan.
- A spring 2027 edition of the exhibition is scheduled at Tokyo Big Sight.
- The rebranding shifts focus from entertainment and experience to industrial DX applications in manufacturing, construction, and logistics.
- The exhibition covers design simulation, digital twins, industrial metaverse, spatial computing, and XR-based education.
Reporting from 1 source: PANORA.
RX Japan is rebranding the XR・Metaverse General Exhibition into the XR Industrial Utilization Exhibition, shifting focus from entertainment and experience to industrial DX applications in manufacturing, construction, and logistics. The first event runs November 11-13, 2026 at Makuhari Messe, with a spring 2027 edition at Tokyo Big Sight.
RX Japan announced the rebranding of its XR・Metaverse General Exhibition into the XR Industrial Utilization Exhibition, effective from the autumn 2026 edition. The change responds to growing visitor and exhibitor interest in XR solutions for operational efficiency, labor saving, skill transfer, and safety training in manufacturing, construction, and logistics. The new exhibition will focus on design simulation, digital twins, industrial metaverse, spatial computing, and XR-based education. It runs as part of NexTech Week alongside AI, blockchain, quantum computing, humanoid robot, and physical AI exhibitions.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.