LOCOK and Dentsu Launch Tsukushikai Edutainment Project
The partnership pairs LOCOK's exercise curriculum with Dentsu's media and local networks, betting that a community-level business model can address children's declining fitness where national programs have not.
Reporting from 1 source: ASCII.jp.
LOCOK Inc. and Dentsu Inc. have signed a business partnership and launched the joint project Tsukushikai Edutainment, the two companies announced. LOCOK will provide its education, sports, and exercise methods, including the Tsukushikai Yōji Kyōshitsu program, while Dentsu contributes media, sports, and entertainment business design. The project plans to work with local governments, broadcasters, and schools nationwide.
LOCOK and Dentsu have formalized a partnership and launched Tsukushikai Edutainment, a project that combines LOCOK's exercise methods with Dentsu's media and business design work. LOCOK's Tsukushikai Yōji Kyōshitsu has 35 years of history and a 98% pass rate for difficult elementary schools, according to the announcement. The project will develop exercise programs tailored to regional needs and distribute them through local broadcasters, then move into events, gymnastics classes, title sponsorships, and licensing to after-school programs, kindergartens, nursery schools, and sports clubs. It will involve local governments and media companies across Japan.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- ASCII.jp LOCOKと電通、「つくし会エデュテインメント」プロジェクトを開始