KKT Invests In Baseball Media Operator SIJ
The investment puts a regional team operator and a baseball data and media producer under one strategy, aimed at turning local teams into content and data businesses rather than gate-driven ones.
Reporting from 1 source: ASCII.jp.
KKT LLC has invested in SIJ, Inc., the Tokyo company behind the baseball outlet Baseball Times and the player directory Baseball DB. KKT runs the Kanazawa Dragon Cross baseball team in Ishikawa. The two companies will work on content for regional teams, data-driven fan engagement, video and event revenue, and a platform to grow regional sports from Hokuriku outward.
SIJ has run baseball-centered media and data since 2008, including the outlet Baseball Times, the player directory Baseball DB, online programs, a viewing platform, and a streaming system. KKT operates the Kanazawa Dragon Cross in Kanazawa, Ishikawa Prefecture, and holds businesses across fund management, real estate, staffing, IT, education, and sports. Both sides named regional team content, game and player data for fan engagement, video and event revenue, players' dual careers, and a support platform that could expand from Hokuriku to the rest of Japan.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.