Tamagotchi Marks 30th Anniversary with Maison de FLEUR Bag Collaboration
A 103 million unit toy line built on a keychain pet is now selling through a women's fashion label, which is how Bandai keeps the 30th anniversary year running past the screen.
Reporting from 1 source: Anime Anime.
Bandai's Tamagotchi franchise is marking its 30th anniversary with a first collaboration with the brand Maison de FLEUR, covering bags and goods decorated with ribbons, flowers, and embroidery. Eight item types go on sale Tuesday, September 22, 2026 at Maison de FLEUR stores nationwide and on the web store STRIPE CLUB, with the EC listing opening at 12:00 that day. Characters including Mametchi, Mimitchi, and Memetchi appear in the designs.
The lineup splits into groups. Two bag types carry Tamagotchi embroidery: a square tote showing characters peeking out from or riding on the Maison de FLEUR logo, and a double ribbon tote with same-color embroidery on pale pastel fabric pairing Mametchi with Mimitchi, Memetchi with Makiko, and Flowertchi with Ichigotchi. A round pouch repeats that embroidery, and all-over pattern goods (a 2-way tote, drawstring pouch, tissue case) mix the characters with ribbons, roses, cakes, and candies in pale pink with gold foil printing.
- Tamagotchi Embroidered Square Tote: embroidery of characters peeking out from or riding on the Maison de FLEUR logo
- Tamagotchi Double Ribbon Tote: same-color embroidery on pale pastel fabric, Mametchi and Mimitchi, Memetchi and Makiko, Flowertchi and Ichigotchi
- Tamagotchi Embroidered Round Pouch: same embroidery design as the double ribbon tote
- Tamagotchi Double Ribbon 2-Way Tote: all-over pattern with ribbons and roses, pale pink with gold foil printing
- Tamagotchi Drawstring Pouch: all-over pattern in pale pink with gold foil printing
- Tamagotchi Tissue Case: all-over pattern in pale pink with gold foil printing
- Tamagotchi Plush Charm: palm-sized, fluffy texture, dressed up with satin ribbons
- Tamagotchi Towel Handkerchief: embroidered with Tamagotchi characters
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.