Roblox is expanding its platform through age-based accounts, new games, and AI-driven moderation, while facing potential EU regulation as a Very Large Online Platform. The company reports 144 million daily active users and projects $1.5 billion in creator payouts for 2025.
Roblox has moved through a period of rapid expansion and regulatory pressure. The platform reported 144 million daily active users, a 69% year-over-year increase, with creator payouts projected to reach $1.5 billion in 2025. These figures were presented at the Nexon Developers Conference 26 in Korea, where Roblox also detailed its creator ecosystem and IP Licensing Program, citing examples like Netflix's "Squid Game," Sega's "Like a Dragon," and Kodansha's "Blue Lock," the latter surpassing 1 million concurrent users within three months of release.
In June 2026, Roblox launched two age-based account types, Roblox Kids (ages 5-8) and Roblox Select (ages 9-15), in Japan and worldwide. The accounts apply automatic protective settings, expanded parental controls, and a three-tier content check system, with accounts automatically upgrading as the child ages. A subsequent roundtable explained the safety philosophy behind these accounts, with Senior Vice President and Chief Design Officer Masatsugu Kato noting that users 13 and under are about one-third of the total user base.
Roblox also introduced a real-time multimodal moderation system that evaluates entire scenes, including 3D objects, avatars, and text, to catch contextual violations. The company acquired Morpheus AI, a real-time video generation specialist, to build "Roblox Reality," a hybrid system combining an AI video model with its game engine for photorealistic multiplayer worlds at 4K 60Hz.
On the content side, Studio Mayflower released the turn-based PvP game "Monster Battles" on August 5, 2026, with character design by Pokemon director Tetsuo Yajima. UCC Japan launched "BECOME A COFFEE FARMER" on August 5, 2026, to teach young players about coffee production. The platform's popularity among Japanese elementary school students surged, with Roblox jumping to 2nd place at 12.7% in a six-year survey, while Fortnite fell to 5th. The European Commission is preparing to designate Roblox as a Very Large Online Platform under the EU's Digital Services Act, following it surpassing 45 million monthly users in the EU.
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Kart racer Dream Racers has launched on Roblox, letting players build physics-based vehicles from text prompts through Roblox Cube, the platform's generative AI system. Developer STUDSY built the game around the technology, which Roblox expanded to 4D generation in February 2026. Roblox also announced eight named titles from its fall 2026 lineup, spanning FPS, football, survival horror, racing, farming, and RPG genres.
Roblox reported 65,381 suspected child sexual exploitation cases to the National Center for Missing and Exploited Children in 2025, up 2.7 times from 24,522 in 2024. Two US senators opened an investigation, at least 11 states have sued or begun probes, and 177 consolidated federal lawsuits are pending. The company responded with mandatory age verification for chat, the open-sourced Sentinel detection system, and age-tiered accounts. The Philippine government requested stronger protections. Japan, where Roblox is popular with elementary schoolers, faces the same discussion.
Roblox's stock plunged about 25% in a day after Q2 2026 earnings, losing roughly $70 billion in corporate value from its peak. Bookings growth slowed to 8% year-over-year, daily active users fell from 152 million to 123 million, and monthly paying users dropped to 27 million. The company withdrew its full-year outlook, triggering large-scale selling.
Roblox held a media roundtable explaining its safety philosophy behind the age-based accounts Roblox Kids and Roblox Select, implemented in June 2026. Senior Vice President and Chief Design Officer Masatsugu Kato detailed the platform's demographics, noting users 13 and under are about one-third of the total, and outlined the accounts' restrictions and review process.
UCC Japan launched 'BECOME A COFFEE FARMER' on Roblox on August 5, 2026. The game lets players collect wild coffee, grow it on a farm, process it in a factory, and sell it. The company aims to familiarize young people with coffee and its production story.
Studio Mayflower released the turn-based player-versus-player game 'Monster Battles' on the Roblox platform on Wednesday, August 5. The game is free to play with optional in-game purchases. Players raise and organize unique monsters, then battle other players in turn-based combat that emphasizes reading the opponent's actions and combining each monster's abilities. The goal was to create a title that is simple enough for beginners but deep enough for core gamers to enjoy over a long period. Animation director Tetsuo Yajima, who directed the TV anime 'Pokemon XY' and the films 'Pokemon the Movie: Everyone's Story' and 'Pokemon the Movie: Secrets of the Jungle,' participated in character design. In a statement, Yajima said he joined the project because he felt Studio Mayflower CEO Taisei Tachino shared his philosophy that creating something that contributes to children's happiness is what makes anime what it is. He described Roblox as a playground for children around the world and said he looks forward to seeing the characters leap beyond the platform. Studio Mayflower, which previously worked on the Roblox horror game 'The Inn' with 'Chainsaw Man' director Ryu Nakayama, aims to develop 'Monster Battles' into a global IP, considering future video adaptations and merchandising.
The European Commission is preparing to designate ChatGPT and Roblox as 'Very Large Online Platforms' under the EU's Digital Services Act, according to Bloomberg, which cites anonymous sources. The move follows both services surpassing 45 million monthly users within the EU, the threshold for the designation. If designated, the operating companies will face new obligations, including submitting transparency reports, implementing risk mitigation measures for harmful content, and paying annual fees to the Commission. The designation could come as early as August 2026. The DSA allows for fines of up to 6% of a company's global annual turnover for violations. This potential designation comes after the Commission fined AliExpress 550 million euros in July 2026, the largest penalty under the DSA to date, for insufficient action against illegal and dangerous products. As of 2023, 19 platforms and search engines, including Amazon, YouTube, and Google, have already been designated.
Kayak Co., Ltd. published six-year trends from its annual elementary school gaming survey on June 29, 2026. Minecraft leads at 31.8%, Roblox jumps to 2nd at 12.7%, and Fortnite drops from 1st to 5th at 4.9%. The data shows a shift from competitive battle games to creation and social play.
REDEE Inc. launched the REDEE Online School, a series of self-study video lessons for learning game development in Roblox using Lua. Each 30-minute video costs 500 yen with no monthly subscription. The first lesson is available now, with two more scheduled. A PC with Roblox Studio is required.
At the Nexon Developers Conference 26 (NDC26) in Korea, Roblox Korea representatives Song Ju-hyun and Ko Myung-jae presented the platform's latest metrics and strategy. Roblox now has 144 million daily active users, a 69% year-over-year increase, with Korean DAU up 47% and the number of Korean revenue-generating creators up 60%. Total creator payouts for 2025 are projected to reach $1.5 billion. The presentation detailed Roblox's creator ecosystem, including the Jumpstart program for beginners and the Incubator program for experienced studios. Ko Myung-jae noted that 84% of surveyed Korean creators used Roblox to showcase portfolios, and 70% of those affiliated with game studios said Roblox success helped in hiring. The latter half covered the IP Licensing Program, which allows IP owners to register their properties and receive a portion of revenue from UGC games. Examples cited include Netflix's "Squid Game," Sega's "Like a Dragon," and Kodansha's "Blue Lock," the latter of which surpassed 1 million concurrent users within three months of release on Roblox, with cumulative gameplay reaching 4.7 billion times and a community of 31 million users.
Roblox announced on June 17, 2026, the launch of two age-based account types, Roblox Kids (ages 5-8) and Roblox Select (ages 9-15), in Japan and worldwide. The accounts apply automatic protective settings, expanded parental controls, and a three-tier content check system, with accounts automatically upgrading as the child ages.
Roblox has introduced a real-time multimodal moderation system that evaluates entire scenes-including 3D objects, avatars, and text-simultaneously, rather than reviewing individual items separately. The system is designed to catch violations that occur only when harmless elements are combined, such as creating inappropriate figures or outfits. Naren Koneru, head of Trust & Safety Engineering, explained the mechanism in an interview with 4Gamer.
Roblox Corporation announced the acquisition of Morpheus AI, a real-time video generation specialist, and the addition of founders from Dynamics Lab and Lucid AI. The company aims to create "Roblox Reality," a hybrid system that combines an AI video model with its game engine to produce photorealistic, multiplayer worlds at 4K 60Hz performance.