Roblox Reports 144 Million DAU, $1.5 Billion in Creator Payouts for 2025

Song Ju-hyun and Ko Myung-jae presented at the Nexon Developers Conference 26 (NDC26) in Korea. Ko Myung-jae described Roblox as "not a company that provides games, but a place where anyone can make games." He said the platform follows a natural flow of "play → create → publish → iterate → grow."

A survey of 214 Korean creators found that 41% started self-taught and 39% learned through communities. The top reason for continuing content creation was "being able to immediately publish what you make to the world." 56% of creators affiliated with game studios said Roblox success was "a deciding factor in hiring." Ko Myung-jae said Roblox "is no longer just a playground; it has become a place for practical training."

Three Korean success stories were highlighted. "Sol's RNG" by Sol's Studio, created by middle and high school brothers, grew from a community of 12 million to sales worth tens of billions of won and over 1.8 billion cumulative visits. "UNTITLED RPG GAME" by Lunar's Studio, started by a high school student working alone, gained experience through over 70 experiences. "Prism Runway Show" by LILY LIFFY, a joint creation by a university professor and students, is a dress-up fashion game with over 30,000 concurrent users.

On the IP Licensing Program, Song Ju-hyun said the process is "as easy as signing up for a website." IP owners fill out forms for ownership verification, reference assets, and revenue distribution strategy. The distribution ratio is determined by the owner. Regarding "Blue Lock," Kodansha invested almost no marketing costs. "The ability for local brands to go global without cost burden is the most disruptive innovation of IP licensing," the presentation stated.

In the Q&A session, when asked about handling user backlash if a popular game like "Blue Lock" ends service without permission, the response was: "As a UGC platform, we do not have direct measures for churn from specific games. We support amicable resolution within the community." On revenue skewing toward large companies, the presenters noted that many teams of five or fewer people create hits and share revenue.