Pokemon's 30th anniversary is the main throughline of recent coverage, with merchandise lines from Crocs, Polaroid, 3COINS, Ichiban Kuji, and VASIC either out now or scheduled through December. On the game side, Pokemon Champions adds Z Mega Evolutions, while Pokemon Legends Z-A and Poko a Pokemon continue to receive updates and tie-ins.
The 30th anniversary of Pokemon has driven most of the recent coverage, and the merchandise push is spread across price points and categories. Polaroid released a nine-item camera collection in October, Crocs launched a two-wave footwear line in August, and 3COINS put 62 items on sale from October 10. Ichiban Kuji is re-releasing two lottery volumes in December after their May and July runs sold through, and VASIC opened a pop-up for adult bags in August.
The games are moving on separate tracks. Pokemon Champions added Z Mega Evolutions with new abilities during the World Championships stream on August 31. Pokemon Legends Z-A characters Seika and Gai joined Pokemon Masters EX on August 14, while a goods line for Legends Z-A launches October 29. Poko a Pokemon received its first paid DLC and a free 2.0.0 update on August 5, but a June griefing exploit that let players get island owners banned drew no official response from The Pokemon Company.
Animation has two fronts. A stop-motion series from Aardman, Pokemon Tales: Sirfetch'd and Pichu's Adventure, will stream on Disney+ in 2027. A short from Studio Colorido and Studio Churutto, Kameil to, Natsu no Tsuzuki, went up on the Pokemon YouTube channel on August 12. Pokemon GO began its A New Step season on June 2 with the GO Pass track.
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The Pokemon Company will release a goods line themed on Pokemon LEGENDS Z-A, titled An Elegant Day in Lumiose, at Pokemon Centers starting October 29. The lineup has over 20 item types, including Nouveau Cafe-style tumblers, MZ Team flag-style towels, sweatshirts, and a Canary Plush Collection sold as a random assortment of all 5 types. Prices range from 275 yen for an A4 clear file to 5,940 yen for a sweatshirt.
The 44th Golden Joystick Awards opened public voting for 21 categories, closing October 23. Big Walk and 007 First Light each appear in five categories, tied for the most nominations for a title. Resident Evil Requiem has three, the most for a Japan-origin title. The Ultimate Game of the Year shortlist arrives October 26, and the ceremony is set for November 11.
Pal Group Holdings' lifestyle brand 3COINS will begin selling Pokemon goods on October 10, marking the 30th anniversary of the release of Pocket Monsters Red and Green. The 62 items carry three design motifs, built around Pikachu and the evolved forms of the starter Pokemon, Charizard, Venusaur, and Blastoise, plus one design that packs the original 151 Pokemon into a bag. The lineup runs from kitchen goods such as mugs at 880 yen and two-piece small plate sets at 770 yen, through stationery, clear files and slide mirrors, to towels, tote bags, umbrellas and pouches. Prices start at 330 yen. Stock goes to 3COINS, 3COINS+plus, 3COINS OOOPS! and 3COINS station stores nationwide, plus the PAL CLOSET online shop. Entry to the Pokemon sales area on release day is restricted by advance lottery, and each transaction is capped at one item per product per color in stores and three on PAL CLOSET.
During the Pokémon World Championships 2026 stream on August 31, it was announced that Mega Evolved Pokémon with the name Z will appear in Pokémon Champions. The official Pokémon Information Bureau X account revealed the abilities of Mega Absol Z, Mega Lucario Z, and Mega Garchomp Z, including a new ability introduced in this game.
Walt Disney Japan announced on August 28, 2026, that the new stop-motion anime series "Pokemon Tales: Sirfetch'd and Pichu's Adventure" will stream on Disney+ starting in 2027. The announcement was made at the Pokemon XP event held in San Francisco, which ran alongside the Pokemon World Championships 2026. The series is produced by Aardman, the UK studio known for "Wallace & Gromit" and "Shaun the Sheep." The collaboration between Pokemon and Aardman was first revealed in December 2024, with the title and protagonists announced during a Pokemon Presents stream in July 2025. The story is set in the Galar region from "Pokemon Sword and Shield," where Sirfetch'd and Pichu embark on an adventure to protect the Pokemon living there. Aardman describes the series as depicting the world from the Pokemon's perspective, incorporating the studio's characteristic character expression, comedy, and handmade charm. Disney+ also announced a global distribution agreement with The Pokemon Company International. New footage released alongside the announcement shows Sirfetch'd and Pichu arriving at a vast plain, with a sign reading "2027."
Crocs will release the "Crocs Pokemon 30th Anniversary Collection" starting August 28 at the official Crocs online store, Crocs direct stores nationwide, and select retailers. The first wave centers on the Monster Ball motif, including the Pokemon Monster Ball Classic Clog in adult (11,550 yen), kids (8,800 yen), and toddler (7,250 yen) sizes. The clog features red and white contrast on the upper, a black center line, enamel Jibbitz charms of Pikachu, Eevee, and Psyduck, and a Monster Ball-shaped rivet on the back strap. Two 5-piece Jibbitz charm sets, the Pokemon II 5 Pack and Pokemon III 5 Pack, each priced at 2,420 yen, feature Pokemon from various regions. A second wave introduces three clogs inspired by Pikachu (13,200 yen), Gengar (13,200 yen), and Jigglypuff (13,750 yen), each with three-dimensional face molds and themed soles. The Pikachu clog uses a vivid yellow with a lightning graphic, the Gengar clog a deep purple with mist-like sole graphics, and the Jigglypuff clog a pink base with a 41mm platform sole embossed with musical notes. The collection marks Pokemon's 30th anniversary and lets fans customize their footwear.
T-SPARK has previewed TOYRISE items to be announced at Tokyo Toy Show 2026, held from August 27 to August 30 at Tokyo Big Sight. The previews cover four franchises: Mashin Hero Wataru, Mado King Granzort, Absolute无敌 Raijin-Oh, and Shinkansen Henkei Robo Shinkalion. A Shinkalion with design concept by Shoji Kawamori was teased via silhouette on August 25 and appears as a gray prototype at the show. The T-SPARK official X account revealed image visuals for all four lines on August 26, with Wataru and Granzort shown together at the T-SPARK booth. The event's business days, August 27 and 28, are for trade visitors only; the general public can attend on August 29 and 30 with advance tickets at 2,000 yen or same-day tickets at 2,200 yen. Dengeki Hobby Web's breaking reports from the Takara Tomy booth confirmed the Kawamori Shinkalion prototype, plus items from Raijin-Oh, Neon Genesis Evangelion, Wataru, and Granzort. Other Takara Tomy displays included a Captain Tsubasa: Tatakae Dream Team and ZOIDS collaboration, SYNEGENEX Evangelion Prime Unit-02, and Transformers-related items such as Adamas Machina Magna Regulus.
Dengeki Hobby Web's TOKYO Toy Show 2026 breaking reports covered a wide range of first-time displays and new items across multiple manufacturer booths. Studio Sota showed its official mascot character "Bani Pockle" collection figure (tentative) for the first time, alongside a miniature tooth model, "Ketsurikuko -Arachne- Rebirth," and more. Toho's Godzilla booth featured new items centered on 'Godzilla -0.0', including five new DESKTOP MONSTER series figures and SPLASH MONSTER items. MegaHouse displayed Godzilla Petit Rama DX and One Piece Petit Rama figures, plus "Tobimasu" from Dragon Ball and Jujutsu Kaisen. Hot Toys unveiled its original brand Lab C's new "UFO" and "Bubble B" items, along with a voice-functioning Stitch puppet. HAPPINET showed an RC Godzilla with moving parts and smoke-blowing gimmick, a JGSDF Type 10 tank, and "Gulliver Adventure." Kawada featured nanoblock sets for Pokemon, Moomin, Tamagotchi, and Evangelion. SOOTANG HOBBY displayed Wuthering Waves figures for Japan and keycaps with Sanrio and Harry Potter designs. Re-Ment showed miniature figures collaborating with Pokemon, Sanrio, Animal Crossing, and Kura Sushi.
REJECT announced a partnership with KyoPoke ch., a Pokemon-focused commentary trio of Bambi, Kuroko, and Iroha. The agreement covers co-hosted events, collaborative goods, and support for official tournament participation. The members are not becoming professional gamers. Commemorative apparel is on sale now.
Polaroid and Pokemon announced their first collaboration on August 19, a special design series commemorating Pokemon's 30th anniversary. The collection includes nine items, featuring three instant camera models inspired by Pikachu, Sylveon, and the Poké Ball, along with limited-edition film, camera straps, cases, and a photo album. The Pikachu and Sylveon cameras are based on the compact Polaroid Go Generation 3 and priced at 19,800 yen each, while the Poké Ball model uses the Polaroid Now Generation 3 and costs 27,800 yen. The film includes a Pikachu and Sylveon double pack at 4,480 yen for 16 sheets, and a Polaroid Color i-Type Film Pokemon Edition at 4,280 yen, which randomly includes 8 sheets from 18 Pokemon designs such as Charmander, Togepi, Jigglypuff, and Snorlax. Accessories include a Poké Ball-patterned strap, a round camera case, and a photo album, each priced between 2,280 and 4,680 yen. Pre-orders begin August 26 at noon on the Polaroid Japan official shop, BicCamera.com, and Yodobashi.com, with general release on October 6 at retailers including Amazon, Edion, and Don Quijote. Polaroid describes this as its largest-scale collaboration ever.
Game Freak's official YouTube channel released the second part of a development story video for Poko A Pokemon on August 7. Concept and senior director Shigeru Ohmori discusses the game's world and special Pokemon, including an early prototype trailer that helped establish the visual direction.
The Pokemon official YouTube channel released the new POKETOON short Kameil to, Natsu no Tsuzuki on August 12. The story follows a boy named Rikuto who visits his grandmother on an island and meets a long-lived Kameil whose tail color differs and whose shell has moss. The animation was produced by Studio Colorido and Studio Churutto, with Seigo Yamashita directing.
DeNA and The Pokemon Company announced that Seika and Gai from Pokemon Legends Z-A will join Pokemon Masters EX as new sync pairs starting August 14. Seika pairs with Mega Feraligatr, Gai with Mega Meganium. Yuria Eve voices Seika, Nobuhiko Okamoto voices Gai.
Bandai will re-release two volumes of the Ichiban Kuji Pokemon 30th ANNIVERSARY lottery in December. Vol.1 is scheduled for sequential release starting December 14, and vol.2 on December 25, each priced at 750 yen per draw. The re-release follows the original launch of vol.1 in May and vol.2 in July, which the company decided to bring back due to popularity. Each volume commemorates the 30th anniversary of Pokemon and features a lineup centered on the first three Pokemon of each region. Vol.1 includes goods such as Bulbasaur, Charmander, and Squirtle, plus a large-sized Pikachu plush toy as the Last One Prize, approximately 50cm tall in its male form. Vol.2 offers a similar structure with a Pikachu female form plush toy as its Last One Prize. Product pages have opened ahead of the sale. The announcement came via the official Ichiban Kuji social media account on August 5, 2026, with a notice that the re-release was decided because of the line's popularity.
Studio Mayflower released the turn-based player-versus-player game 'Monster Battles' on the Roblox platform on Wednesday, August 5. The game is free to play with optional in-game purchases. Players raise and organize unique monsters, then battle other players in turn-based combat that emphasizes reading the opponent's actions and combining each monster's abilities. The goal was to create a title that is simple enough for beginners but deep enough for core gamers to enjoy over a long period. Animation director Tetsuo Yajima, who directed the TV anime 'Pokemon XY' and the films 'Pokemon the Movie: Everyone's Story' and 'Pokemon the Movie: Secrets of the Jungle,' participated in character design. In a statement, Yajima said he joined the project because he felt Studio Mayflower CEO Taisei Tachino shared his philosophy that creating something that contributes to children's happiness is what makes anime what it is. He described Roblox as a playground for children around the world and said he looks forward to seeing the characters leap beyond the platform. Studio Mayflower, which previously worked on the Roblox horror game 'The Inn' with 'Chainsaw Man' director Ryu Nakayama, aims to develop 'Monster Battles' into a global IP, considering future video adaptations and merchandising.
VASIC, the New York-based handbag brand, has announced a collaboration collection with Pokemon, bringing Pikachu, Eevee, and other creatures to adult-oriented bags and accessories. The collection launches with a pop-up store at Hankyu Umeda Main Store in Osaka on August 5, followed by a pop-up at Isetan Shinjuku Store in Tokyo on August 12. Sales begin at VASIC stores and its online store on August 19, with additional pop-ups scheduled at JR Nagoya Takashimaya, GINZA SIX, and Kyoto Takashimaya. The lineup includes the Bond Mini and Bond Mini Mini bags in the brand's signature Bond series, featuring Pikachu and Eevee designs in colors like Pikachu Black, Eevee Taupe, and Pikachu Face. Also available are the Pochette Mini, a small bag with Pikachu, Eevee, Ditto, and Snorlax motifs, and the Multi Zip Case, a card case wallet with three compartments. Key charms and a Pikachu face-shaped carabiner round out the collection. Prices range from 6,600 yen for the carabiner to 55,000 yen for the Bond Mini, all tax included.
The Pokemon Company announced on July 29 that the first paid DLC for the Nintendo Switch 2 game Poko a Pokemon, titled Bubbly Seabed Town, will launch on August 5. The same day brings a free update, Ver. 2.0.0, for all players. The update adds the move Dive, taught by Manaphy, which lets players explore underwater and access new areas. In the DLC, players respond to requests from sea-dwelling Pokemon like Popplio and develop the underwater town. New mechanics include cultivating Watermelon, using Pokemon with Soaking abilities such as Mudkip to produce air bubbles, and building with Block Floats. Pokemon like Corphish can build underwater, while Chinchou generates electricity for machinery. New items include the Bubble Machine and the Sharpedo Submarine, which creates secret base rooms. Players can also obtain the Starmie Doll to visit Yume Island, previously inaccessible. The DLC is part of the Poko a Pokemon Expansion Pass, priced at 4,400 yen, which went on sale June 10. The second DLC part, scheduled for winter 2026, adds Pokemon Accessories but no new town.
Dengeki Hobby Web published the Amazon.co.jp Toys New Arrivals Ranking for July 14, 2026. Toy Story 5 merchandise takes the top spot, with Tamagotchi Paradise White Glacier and Orange Tropics at second and third. Other entries include Pokémon, Hot Wheels, and Magic: The Gathering items.
Pokemon will release a line of cosplay-themed T-shirts called "Pokemon Close-Up T-shirts" on July 18. The shirts feature large prints of Pokemon faces and appliqued tails, with designs including Pikachu, Ditto, Slowpoke, Mimikyu, and Piplup. Prices start at 2,750 yen. They will be sold at Pokemon Center stores and online from July 16.
A griefing exploit in the Nintendo Switch 2 game Poko a Pokemon allows malicious players to build obscene content on a public Cloud Island, then report it, causing the island owner to be banned instead of the griefer. The Pokémon Company has not issued an official statement. Users are advised to set passwords or restrict access to prevent abuse.
Niantic and The Pokemon Company will launch the new Pokemon GO season 'A New Step' on June 2 at 10:00 JST. The season introduces a limited-time progress track called GO Pass, with a free and paid Deluxe tier. New Dynamax Pokemon including Electabuzz, Magikarp, and Feebas will appear in Max Battles. The GO Battle League returns with themed cups, and Field Research Breakthroughs offer encounters with Dragonite, Deino, Honedge, Jangmo-o, Indeedee, and Crabrawler.
Heritage Auctions will hold The Art of Anime, Vol. VIII from May 15 to 17, featuring over 1,200 lots of production cels, drawings, and materials from series including Dragon Ball, Pokémon, Sailor Moon, Cowboy Bebop, and films like Akira, My Neighbor Totoro, and Kiki's Delivery Service. The auction highlights Dragon Ball's 40th anniversary with more than 125 dedicated lots.