Pokemon and Polaroid Launch First Collaboration for 30th Anniversary
This marks Polaroid's largest-scale collaboration in its history, signaling a major push into pop culture licensing for the instant camera brand, timed to Pokemon's 30th anniversary.
Key Facts
- Polaroid and Pokemon announced their first collaboration on August 19, 2026, with a nine-item collection for Pokemon's 30th anniversary.
- Pre-orders begin August 26, 2026 at noon on the Polaroid Japan official shop, BicCamera.com, and Yodobashi.com, with general release on October 6, 2026.
- The Pikachu and Sylveon cameras, based on Polaroid Go Generation 3, cost 19,800 yen each, while the Poké Ball camera, based on Polaroid Now Generation 3, costs 27,800 yen.
- The Polaroid Color i-Type Film Pokemon Edition costs 4,280 yen and includes 8 random sheets from 18 Pokemon designs, including Charmander, Togepi, Jigglypuff, and Snorlax.
- Accessories include a Poké Ball-patterned camera strap (2,280 yen), a round camera case (4,680 yen), and a photo album (4,680 yen).
Reporting from 3 sources: Denfaminicogamer, KAI-YOU, Anime Anime.
Polaroid and Pokemon announced their first collaboration on August 19, a special design series commemorating Pokemon's 30th anniversary. The collection includes nine items, featuring three instant camera models inspired by Pikachu, Sylveon, and the Poké Ball, along with limited-edition film, camera straps, cases, and a photo album. The Pikachu and Sylveon cameras are based on the compact Polaroid Go Generation 3 and priced at 19,800 yen each, while the Poké Ball model uses the Polaroid Now Generation 3 and costs 27,800 yen. The film includes a Pikachu and Sylveon double pack at 4,480 yen for 16 sheets, and a Polaroid Color i-Type Film Pokemon Edition at 4,280 yen, which randomly includes 8 sheets from 18 Pokemon designs such as Charmander, Togepi, Jigglypuff, and Snorlax. Accessories include a Poké Ball-patterned strap, a round camera case, and a photo album, each priced between 2,280 and 4,680 yen. Pre-orders begin August 26 at noon on the Polaroid Japan official shop, BicCamera.com, and Yodobashi.com, with general release on October 6 at retailers including Amazon, Edion, and Don Quijote. Polaroid describes this as its largest-scale collaboration ever.
- Pikachu camera: yellow body with black and red accents for ears and cheeks, plus a lightning-bolt tail popping out of the back.
- Sylveon camera: white and pink body with a strap styled after Sylveon's light blue and pink ribbons.
- Poké Ball camera: white body with red parts and Poké Ball design elements on the Polaroid Now Generation 3.
- Polaroid Color i-Type Film Pokemon Edition: 18 possible Pokemon designs, including Charmander, Togepi, Jigglypuff, and Snorlax, with 8 random sheets per pack.
- Pikachu and Sylveon double packs: 16 sheets of Polaroid Go Color Film per pack, each with a special dark slide design.
- Accessories: Poké Ball-patterned strap (2,280 yen), round Poké Ball-shaped Go camera case (4,680 yen), and Poké Ball-shaped Go photo album (4,680 yen).
- The dark slide, the protective sheet that shields film until the photo develops, carries the Pokemon-themed design on both film types.
- Polaroid calls the Go Generation 3 the world's smallest instant analog camera, with a selfie mirror and powerful flash.
- Pokemon's side frames the collaboration as extending the "discovery," "connection," and "experiencing the world around you" it has valued for 30 years into the real world.
- Additional retailers beyond the pre-order channels include Camera no Kitamura, Kojima, BAYCREW'S, Loft, Mitsuba-do Shashinki-ten, and Murasaki Sports.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.