Saturday, 24 October 2026
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Hololive

Hololive is in its 10th-anniversary countdown year, with brand operations unified under a single hololive name, a TV anime in production at Studio KAI, and a merchandise and event slate running through March 2027.

Synthesized from 30 Yomimono stories · updated 6d ago

Cover Corporation spent September 2026 restructuring hololive ahead of its 10th anniversary on September 7, 2027. The hololive Next program on September 7, hosted by CEO Motoaki Tanigo, announced that the separate hololive, hololive Indonesia, hololive English and hololive DEV_IS brands would be merged into a single hololive brand, with existing social accounts kept as language-specific channels. The same stream confirmed the first TV anime, OdeHolo, with Studio KAI handling animation, and a new unit, Asobi Mawaritai. On September 23, Cover named the anime Odekake hololive, with the English title hololive: Let's Head Out!, and said 29 members would form the cast. No broadcast date, episode count or further studio detail has been attached since.

That structural change sits alongside a dense merchandise and event schedule. The 9th anniversary exhibition, hololive Grand Reception, opened at TOKYO DREAM PARK in Ariake on October 10 and runs in two halves through November 23, with 63 talents in party dresses. A five-city pop-up shop tour began at Ikebukuro PACKS on October 3 and runs to Sapporo in March 2027. Figure and lottery lines continue through Bandai Spirits and Banpresto, including an Ichiban Kuji fairy tale set for January 2027 and Fuwamoco Relax time crane figures for March 2027. Houshou Marine, the hololive -Justice- unit and other talents carry separate apparel and pin collaborations.

Outside Japan, Cover announced Shattered Legends, a Daggerheart actual play campaign with Critical Role premiering mid-November 2026, with four hololive members as players and Matthew Mercer as Game Master. Delayed screenings of hololive 7th fes. Ridin' on Dream are set for Hong Kong and Macau on October 31 and November 1. The mobile title hololive Dreams, developed and operated by QualiArts and Cover, remains concentrated in Japan: Sensor Tower put more than 70 percent of first-month downloads and revenue there, and the game continues to add members and events.

Key facts

Brand structure
hololive, hololive Indonesia, hololive English and hololive DEV_IS are integrated into a single hololive brand, with existing accounts kept as language-specific channels. ↗
TV anime title and cast
Odekake hololive, official English title hololive: Let's Head Out!, is a TV anime bringing 29 hololive members together as an ensemble cast. ↗
Anime studio
Studio KAI handles animation production for the hololive TV anime project. ↗
New unit
Asobi*Mawari-tai consists of Kyoko Hyakuto, Mera Achichi, Tsuzuri Suzuna and Sopia Sorashina, with first streams on September 24 and 25. ↗
Anniversary exhibition
hololive Grand Reception opened at TOKYO DREAM PARK 7F in Ariake, Tokyo, on October 10 and runs in two halves through November 23, with 63 female talents in party dresses. ↗
Critical Role campaign
Shattered Legends, a Daggerheart actual play campaign made with Critical Role, premieres mid-November 2026 with Matthew Mercer as Game Master and Nerissa Ravencroft, Mori Calliope, Shiori Novella and Gigi Murin as players. ↗
hololive Dreams first-month split
Japan took more than 70 percent of both downloads and revenue for hololive Dreams from July 23 to August 22, 2026, according to Sensor Tower. ↗
Delayed concert screenings
Delayed screenings of hololive 7th fes. Ridin' on Dream run October 31 to November 1 in Hong Kong and Macau with Emperor Cinemas. ↗
Pop-up shop tour
The hololive production official pop up shop tour begins at Ikebukuro PACKS on October 3, 2026, and runs through Tokyo, Nagoya, Fukuoka, Osaka and Sapporo to March 2027. ↗
Upcoming figure line
PalVerse Hololive vol.2 is listed at 7,260 yen including tax with a scheduled release on March 12, 2027. ↗

Timeline

Synthesized by Yomimono from the cited Yomimono stories below, each itself sourced, then editorially reviewed. Every fact links the story it came from.

Facts

Announced
4-member unit Asobi*Mawari-tai · 2026-09-18
Release
live_action · 2026-09-24 · 2026-09-18
Noted
Featured cosplay spans Street Fighter, Hololive, Zenless Zone Zero, NIKKE, Call of the Night, 2.5 Dimensional Seduction, Shugo Chara!, and Keroro Gunso. · 2026-08-19
Noted
Hololive members Shirakami Fubuki and Ookami Mio are getting figures. · 2026-08-08
Noted
The figures are the first Date Style releases for these Hololive members. · 2026-08-08

Connections

Produces
hololive grand reception kansha wo kometa shoutaijou, national gallery x hololive collaboration, vtee hololive collection

Structured graph also available as JSON at /public/entities/hololive. CC BY 4.0.

All coverage

1d ago

Tokyo Otaku Mode Opens Pre-Orders for Third hololive Meet Merchandise Round

Tokyo Otaku Mode opened pre-orders on Friday for the third round of original merchandise tied to the 2026 hololive Meet ambassadors. The goods use the second key visual from September, showing Wamame Tsunomaki, Airani Iofifteen, Gigi Murin, and Chihaya Rindo in resort-style outfits on a ship at night. The lineup includes 2way acrylic stands, 57mm hologram can badges, B2 wall hangings, 60cm desk mats in two designs, tumblers, and acrylic die-cut magnets.

4d ago

BANDAI SPIRITS Reveals Full Ichiban Kuji Hololive FLOW GLOW Lineup

BANDAI SPIRITS has published the complete prize lineup for Ichiban Kuji hololive FLOW GLOW, a 790 yen per-draw lottery that goes on sale from November 13, 2026 at Ichiban Kuji ONLINE, Ministop and official Ichiban Kuji shops. Each of the five unit members, Hizaki Riona, Koganei Kokoro, Mizumiya Su, Rindo Chihaya and Kikirara Vivi, anchors a prize tier built on a newly drawn acrylic visual board carrying a printed message from that member. The T-shirt prize is a different proposition: the FLOW GLOW logo is embroidered on the chest, and illustrator marumoru's drawing of all five members covers the back. Deformed Chokonoko figures run about 4.5cm, can badge sets hold two badges at roughly 5.5cm, and rubber charms come in ten selectable designs using kyun-chara art and stream logos. The Last One Prize is an A4 acrylic visual board of the five together, drawn by marumoru, and a Double Chance campaign offers the same board.

5d ago

Tsunomaki Watame And Chihaya Rindo Goods Go On Sale At Tokyo Otaku Mode

Tokyo Otaku Mode has put hololive Meet 2026 merchandise on sale, with sets devoted to Tsunomaki Watame and Chihaya Rindo, both named ambassadors for the global event series. Each ambassador has seven items available: an Acrylic Name Tag Mascot and a Square Can Magnet at 770 yen each, a Deformed Illustration T-Shirt at 3,850 yen, a Luggage Tag at 1,540 yen, an Oshi-Katsu Pouch at 3,300 yen, a 2way Aurora Acrylic Stand at 1,980 yen, and a Hologram Can Badge at 550 yen, all tax included. The lineup leans on key visual illustration acrylic stands and deformed-style artwork, with wearable pieces such as the pouch, luggage tag, and shirt alongside the badges and magnets. hololive Meet is described as a series that travels to bring the hololive production experience to fans around the world. Prices and stock status are as of the time the articles were published.

5d ago

Houshou Marine Withdraws from hololive RECORDS MUSIC STAGE 2027

Houshou Marine will withdraw from hololive RECORDS MUSIC STAGE 2027, the January 10, 2027 event, to concentrate on treatment for vocal cord nodules. The hololive production official X account said repeated discussions were held with her, and it was judged difficult for her to perform in top condition. Tsunomaki Watame will appear on DAY2. In a handwritten message, Houshou apologized and said she will recover and get in top shape for the next stage.

5d ago

hololive Meet Brings SUPER KARAOKE PARTY to DreamHack Stockholm

COVER Corporation will bring hololive Meet to Sweden for the first time at DreamHack Stockholm, held at Stockholmsmässan from November 27 to 29, 2026. The weekend includes booth activities and video messages from ambassadors Tsunomaki Watame, Airani Iofifteen, Gigi Murin and Rindo Chihaya, ticketed one-on-one meet-and-greets, and a hololive production x Critical Role "Shattered Legends" panel. SUPER KARAOKE PARTY, featuring Mori Calliope, Nerissa Ravencroft and Elizabeth Rose Bloodflame, plays Victoriahallen on November 28 at 1:00 PM CET.

5d ago

Houshou Marine Sits Out Hololive Records Live Day 2; Tsunomaki Watame Steps In

Houshou Marine will not appear on DAY2 of hololive RECORDS MUSIC STAGE 2027, the two-day live set for January 9 and 10, 2027 at K Arena Yokohama. Cover Corp. cited treatment for vocal cord nodules as the reason. The announcement says discussions with Houshou Marine led to the conclusion that she could not take the stage in full condition. Tsunomaki Watame takes her place on DAY2, joining Shirakami Fubuki, Kobo Kanaeru and FLOW GLOW. DAY1 stays as announced with AZKi, Sakura Miko, Hakos Baelz and ReGLOSS. Houshou Marine posted a comment on her official X account apologizing for declining and saying she wanted to meet everyone in person, adding that she could not stand on stage in perfect condition. Tsunomaki Watame wrote that she has received the baton. The event is the first real live for hololive RECORDS, the label set up in July 2025, and a selection album, hololive RECORDS HISTORY COLLECTION, is tied to its first anniversary.

Oct 17

GRAPHT Sponsors hololive Koshien 2026 With Made-to-Order Merchandise

GRAPHT will sponsor hololive Koshien 2026, the tournament hosted by VTuber Koyori Hakui, and sell commemorative items on made-to-order from 15:00 on October 17 to 18:00 on November 16, 2026. Six managers (Koyori Hakui, Mio Ookami, Marine Houshou, Noel Shirogane, Polka Omaru, Riona Hizakizaki) each raise a team in Powerful Pro Baseball 2026-2027's Eikan Nine mode and compete October 17 and 18. Merchandise: Monitor Mascots at 3,300 yen, Baseball Caps at 5,500 yen, Embroidery Stickers.

Oct 16

hololive Dreams Posts Retrospective Of Shibuya 16-Screen Takeover

QualiArts released a retrospective video of the Shibuya 16-Screen Takeover on the official hololive Dreams YouTube channel on October 16, 2026. The takeover ran on the night of September 22, 2026 as part of the Holodori World Jack advertising project, deployed across seven cities. More than 30 talents each spoke about their dreams in a roughly 10-minute video shown simultaneously on 16 large Shibuya screens. QualiArts and Cover develop and operate the rhythm and RPG title for iOS and Android.

Oct 16

Hololive 7th Fes. Delayed Screenings Set for Hong Kong and Macau

COVER Corporation announced delayed screenings of "hololive 7th fes. Ridin' on Dream" in Hong Kong and Macau with Emperor Cinemas, following the live event in March 2026. Shows run October 31 to November 1 across Emperor Cinemas Times Square and Lisboeta Macau, with four stages per venue. VIP tickets go on sale October 16, public sale October 17.

Oct 14

Hololive's 9th Anniversary Exhibition Fills A Day In Ariake

Hololive Production marks its ninth anniversary with "hololive Grand Reception: An Invitation of Gratitude," an exhibition running at TOKYO DREAM PARK 7F in Ariake, Tokyo. The event runs in two halves, October 10 to 28 and October 31 to November 23, closed October 29 and 30 for the display changeover. Sixty-three female talents appear in party dresses designed for the event.

Oct 13

Critical Role and hololive production Announce Shattered Legends Daggerheart Campaign

COVER Corporation announced Shattered Legends, a Daggerheart actual play campaign made with Critical Role. The series premieres mid-November 2026, sponsored by Ultra PRO, and continues the world of Exandria. Matthew Mercer is the Game Master. Four hololive members join as players: Nerissa Ravencroft, Mori Calliope, Shiori Novella, and Gigi Murin, alongside Critical Role co-founder Marisha Ray. The campaign runs as a mini web series on Critical Role's YouTube channel, Nerissa Ravencroft's YouTube channel, the hololive English YouTube channel, and Beacon. Episode 0 covers character creation and backstories, and after-episode cooldown talks go to Beacon and Nerissa Ravencroft's YouTube membership. Every YouTube episode carries Japanese subtitles. Character names appear in English and Japanese announcements: Ravencroft plays Siliun Faell, Calliope plays Kaz Oogod, Novella plays Marchen Rosemyne, and Murin plays Giryn. A promotional convention tour across North America, Europe, and Asia is planned, with merchandise details to come.

Oct 10

Bandai Sets October 12 Release For hololive Deforme Collection Vol.4

Bandai Candy Division will release hololive Deforme Collection Vol.4 on October 12, 2026 at 825 yen per set, tax included. The fourth wave of pre-painted deformed figures carries eight types: AZKi of Generation 0, Ookami Mio of Generation 2, Himemori Luna of Generation 4, and Takane Lui of Secret Society holoX, plus the mascots Kaitakusha, Subatomo in large and small sizes, Luna Knight, and Ganmo, Tsukune, and Tsumire. Each set includes one piece of soda flavor gum.

Oct 9

Hololive Grand Reception Exhibition Opens In Tokyo With 63 Members

Cover Corp. opened the touring exhibition "hololive Grand Reception ~An Invitation Filled with Gratitude~" at TOKYO DREAM PARK in Ariake, Tokyo on October 10, the first stop of a four-city run that continues to Osaka, Nagoya, and Fukuoka. A media preview was held on October 9. Tokyo tickets are 2,500 yen in advance and 3,000 yen on the day, with a 2,000 yen memorial art exchange ticket that includes a book mat. Admission on weekends, holidays, and some weekdays runs by designated date and time and numbered ticket order. The Tokyo venue is on the 7th floor of EX STUDIO7, and the paid hololive Sign Simulation attraction sits in the 3rd-floor lobby at 2,000 yen per session. The exhibition marks the agency's 9th anniversary and runs at the Tokyo venue through November 23.

Oct 7

Banpresto Shows Painted Prototypes for Fuwamoco hololive IF Relax Time Figures

BANDAI SPIRITS' Banpresto brand has shown the painted prototypes for two crane game figures of Hololive VTubers Fuwawa Abyssgard and Mococo Abyssgard. The pair, sold as hololive IF Relax time Fuwawa Abyssgard and hololive IF Relax time Mococo Abyssgard, are set to appear in crane games nationwide in March 2027. The costumes were designed with the talents' own wishes built in, under the hololive IF line that imagines situations for Hololive members.

Oct 6

Red Bull and hololive Card Game Run Lawson PR Card Giveaway From October 6

Red Bull Japan is running a collaboration campaign with the hololive OFFICIAL CARD GAME at Lawson stores nationwide from October 6 to October 19, 2026. Customers who buy two eligible Red Bull products receive one original PR card. The four card designs feature VTubers Shishiro Botan and Laplus Darkness, two designs each, including visuals of them holding Red Bull cans.

Oct 5

Hololive Nendoroids Go on Sale at Tokyo Otaku Mode

Tokyo Otaku Mode now carries Nendoroid figures of several hololive VTubers. Hakui Koyori is 7,200 yen, Houshou Marine's OL Outfit Ver. is 7,500 yen, and Tokoyami Towa, Himemori Luna, and Takanashi Kiara are 7,900 yen each. Roboco-san is 7,200 yen. Each figure stands about 10 cm in the 2.5-head-tall Nendoroid style and ships with expression, hand, foot, and optional parts.

Oct 5

hololive Ichiban Kuji "Fairy tale Style" Set for January 2027 Release

BANDAI SPIRITS will release "Ichiban Kuji hololive ~Fairy tale Style~" starting January 9, 2027, at 890 yen per draw at locations including Lawson. AZKi, Pekora Usada, Laplus Darknesss, and Kazama Iroha appear in fairy tale theme original outfits, and the key visual has been revealed. Past hololive Ichiban Kuji used key visuals for figures and acrylic boards, and a similar lineup is expected here.

Sep 30

Pinfinity And Cover Launch AR Pin Collection For Hololive -Justice-

Cover Corporation announced a collaboration with Pinfinity on augmented reality collectible pins for the hololive -Justice- unit, which debuted in 2024. Individual pins cover Elizabeth Rose Bloodflame, Gigi Murin, Cecilia Immergreen, and Raora Panthera. A limited edition set bundles all four with a serialized logo pin, capped at 2,024 sets worldwide. Each pin unlocks animation and sound through the free Pinfinity app. The collection is on sale now.

Sep 23

Cover Corporation Reveals Odekake hololive TV Anime Title And 29 Talents

Cover Corporation named its long-teased hololive project during a livestream on September 23, 2026, held to mark the brand's 10th anniversary. The abbreviation Odeholo stands for Odekake hololive, with the official English title hololive: Let's Head Out! The project is a TV anime adaptation, and it brings 29 hololive members together as an ensemble cast. A new teaser visual also went out, showing all 29 participating talents in one image, which is the first major look at how the group assembles. The livestream had been teased around the Odeholo abbreviation before the stream aired, and the September 23 broadcast is where the title, the English name, the format, and the cast count all landed at once. Cover Corporation has not attached a broadcast date, episode count, or production studio to the project in these announcements.

Sep 20

Fireshine Games Credits Japan Team For Core Keeper Success

At Tokyo Game Show 2026, UK publisher Fireshine Games is running its own booth for the first time, showing Core Keeper, Densha Attack and Far Far West, a co-op action game for up to four players. Head of Marketing Tina Moore says Core Keeper's Japanese success came from matching a popular genre with local partners, influencers and community managers, including Neon Noroshi. Densha Attack is preparing a hololive collaboration.

Sep 18

National Gallery London and Hololive VTuber Raden Juufuutei Team for Pop-Up Store

The National Gallery, London and hololive ReGLOSS VTuber Raden Juufuutei will hold a pop-up store at Yurakucho Marui from October 3 to October 12, 2026, IP mixer announced. The store opens on the eighth floor Event Space SPACE5 from 11:00 to 19:00, with free admission. It sells the full lineup of collaboration goods supervised by Raden Juufuutei and based on works by J.M.W. Turner, Vincent van Gogh, and Claude Monet from the museum's collection. Products include fragrance mist sets, scarves, a bone china cup and saucer set, a brass rollerball pen, tote bags, canvas art, acrylic stands, and random clear cards, with some cards carrying foil-stamped signed messages. Buyers receive ticket-style cards at one per 3,500 yen and an original shopper at one per 11,000 yen. Life-size panels using the collaboration illustration go up inside the store. IP mixer handled product design and store operation.

Sep 18

Hololive Reveals 4-Member Unit Asobi*Mawari-tai, Debuts September 24

Cover announced four new hololive VTuber talents who will debut as the unit Asobi*Mawari-tai. The members are Kyoko Hyakuto, a passionate hero police officer; Mera Achichi, a firefighter salamander; Tsuzuri Suzuna, a goat mail carrier; and Sopia Sorashina, a self-proclaimed genius astronaut. The unit's setting is a former coin laundry hideout called Aso*Biba, and its motto is "Wash the world in a whirlpool of play." The illustrators are Shogo Matsuo, Aki Minamino, necomi, and Kazunoko Shio, respectively. The existence of the unit was announced September 7 on the hololive Next program, and the members, profiles, and first stream schedule were newly revealed on September 18. Mera Achichi streams September 24 at 19:00 and Sopia Sorashina at 20:00. On September 25, Tsuzuri Suzuna streams at 19:00 and Kyoko Hyakuto at 20:00, with a first collab stream at 21:00. Cover CEO Motoaki Tanigo said on September 17 that future newcomers will debut as units rather than as generation numbers.

Sep 17

Cover Announces hololive Sukajan Jackets With BLACK BALLOON MARKET

COVER Corporation announced a sukajan jacket collaboration between hololive and merchandise brand BLACK BALLOON MARKET, operated by Kaitac Family. The lineup pairs six talents with jackets: Kureiji Ollie, Kobo Kanaeru, Ninomae Ina'nis, Hakos Baelz, Mizumiya Su, and Kikirara Vivi. Each jacket carries original illustrations reproduced in embroidery. Pre-orders run from September 17 to October 12, 2026, at 33,000 yen, with shipping in late December 2026.

Sep 15

Hololive Dreams Draws Over 70 Percent of First Month Downloads And Revenue From Japan

Sensor Tower released first-month data on September 15 for hololive Dreams, the music and rhythm game QualiArts launched on July 23, 2026, for iOS and Android. Japan took more than 70 percent of both downloads and revenue from July 23 to August 22, with South Korea, Taiwan, and Hong Kong ranking high. The iPhone version hit first place in Japan on July 25, 26, and August 1, and first in Hong Kong on July 28, August 7, 8, and 17.

Sep 15

REALFORCE Teases hololive Keyboard Collaboration Ahead of September 17 Reveal

REALFORCE announced it will reveal details of a hololive collaboration on September 17, at its booth at TGS2026. A posted image shows two silhouettes, and fans are naming Koyori Hakui and Kanade Otose, who finished first and second in last year's Hololive Typing Fastest King. Both names are quoted from the official website.

Sep 14

Bandai Spirits Adds Kazama Iroha To #hololive IF Figure Line

BANDAI SPIRITS will release "hololive #hololive IF -Relax time- Kazama Iroha" as a crane game prize starting September 25, rolling out sequentially. The figure shows the Secret Society holoX member in off-duty clothing with a gentle smile. The #hololive IF series imagines hololive members in various situations, and Relax time captures casual off-shot moments. Participating stores are listed on the Banpresto Navi product page.

Sep 12

VTee And Houshou Marine Varsity Jacket Opens Pre-Orders September 12

BNN WORKS' contemporary culture brand VTee is taking made-to-order orders for the "VTee x Houshou Marine 'Dead Ma'am's Chest' VARSITY JACKET," a collaboration item with hololive's Houshou Marine, from Saturday, September 12 to Saturday, October 3, 2026 at the VTee Media Store. The price is 132,000 yen including tax, with delivery scheduled for late January to around March 2027. The design draws on the animated music video for Houshou Marine's 2024 song "Ghost Ship Battle," carrying pirate ship and nautical chart motifs, patches, and embroidery across the front and sleeves, plus typography styled after the Age of Discovery. The back carries a large rendering of Houshou Marine in a pose echoing the video's thumbnail alongside the VTEE name. The jacket is the closing product of the VTee x hololive Collection, which launched in August 2026 with items for four hololive members.

Sep 11

PalVerse Hololive Vol.2 Opens For Pre-Order With Five Talents

Bushiroad Creative opened pre-orders on Amazon.co.jp for PalVerse Hololive vol.2, the second set of its deformed trading figure line. The lineup is Hoshimachi Suisei, Yuzuki Choco, Ozora Subaru, Himemori Luna, and Shishiro Botan. Each figure stands about 90mm and is made of PVC. The box is listed at 7,260 yen including tax, with a scheduled release on March 12, 2027.

Sep 11

Hololive Pop Up Shop Tours Five Cities Starting October 3

Cover Corporation will open the "hololive production official pop up shop" at Ikebukuro PACKS from Saturday, October 3, 2026, with cooperative operation by MOVIC Co., Ltd. The tour covers Tokyo, Nagoya, Fukuoka, Osaka, and Sapporo, beginning with Ikebukuro through Sunday, November 1, 2026. Nagoya runs Friday, November 6 to Monday, November 23, 2026. Fukuoka follows Friday, December 11 to Sunday, December 20, 2026, Osaka Saturday, January 9 to Sunday, January 17, 2027, and Sapporo Friday, March 19 to Sunday, March 28, 2027. Original merchandise based on newly drawn bus guide visuals will be sold, with regional products: Tokyo carries three talents, and each later city carries two. Some hololive official goods and licensed merchandise will also be available. Admission restrictions using LivePocket-Ticket- are planned for the first two days in Ikebukuro, with possible numbered tickets afterward depending on crowding. Locations for Nagoya onward and business hours are to be updated on the special site.

Sep 8

Hololive Dreams Adds Takane Lui and FUWAMOKO as New ★5 Members

QualiArts has started the new hololive Dreams event "Innocent Two, Watching Eyes" on Android, iOS, and PC (Steam). Takane Lui, Fuwawa Abyssgard, and Mococo Abyssgard join as new ★5 members. The event runs until September 17 at 19:59, with the gacha available until September 19 at 10:59. Event songs include the new original unit track "Sanmiittai Love System", Lui's "Holo Hawk", and FUWAMOKO's "Mekurumeku Rendezvous".

Sep 7

Hololive Unifies All Brands Into One Ahead of 10th Anniversary

COVER Corporation announced a production renewal for hololive production on September 7, 2026, in the first episode of the news program 'hololive Next,' hosted by CEO Motoaki Tanigo, known as YAGOO. The program marked the agency's 9th anniversary and opened a countdown to the 10th anniversary on September 7, 2027. The brand structure that previously separated hololive, hololive Indonesia, hololive English, and hololive DEV_IS will be integrated into a single 'hololive' brand, with existing YouTube and X accounts kept as language-specific channels. The production logo is renewed, inheriting the triangle and blue of the previous design. Visual updates for talents will roll out over several years, with Tokino Sora, the first affiliated talent, receiving the first update, revealed at a live on September 7 at 21:00. A new streaming app, 'hololive raku,' is scheduled for late September. The agency also announced its first TV anime, 'OdeHolo,' produced by Studio KAI, with details on September 23, and a new unit, 'Asobi★Mawaritai!,' the first in about two years.

Sep 7

hololive production Launches hololive Next, 10th Anniversary Countdown Begins

hololive production marked its 9th anniversary on September 7, 2026, by launching the news program "hololive Next" and opening a dedicated countdown website. The company also unveiled a refreshed logo and announced a structural change to unify its regional branches under one "hololive" brand as it prepares for its 10th anniversary in 2027.

Sep 7

Hololive Launches First TV Anime Project OdeHolo From Studio KAI

Cover Corporation announced during the livestreamed "hololive Next 2026.9.7" special on September 7 that its hololive VTuber agency is launching its first television anime project. The project is teased under the abbreviated keyword "OdeHolo" and is part of hololive's 10th anniversary celebration. Studio KAI, known for its work on Umamusume Pretty Derby, Fuuto PI, and Sentenced to Be a Hero, will handle animation production. Studio KAI previously worked on animated hololive projects and music videos. The official title, story details, and which hololive talents will appear have not yet been revealed. Cover CEO Motoaki "YAGOO" Tanigo stated during the announcement stream that planning and preparation for the project had been underway for about five years. A special program streamed on September 23 at 8:00 p.m. JST will reveal further details, featuring hololive talents Momosuzu Nene, Omaru Polka, Yukihana Lamy, and Shishiro Botan, with Shirakami Fubuki and Ookami Mio serving as hosts. The announcement also included the debut of a new hololive unit, Asobi Mawaritai, the first new unit in approximately two years.

Sep 4

Hololive RPG Style Ichiban Kuji Puts Four Talents in Figure Form

BANDAI SPIRITS releases Ichiban Kuji Hololive RPG Style on September 5. The no-losing lottery gives Ayame Nakiri, Subaru Oozora, Flare Shiranui, and Noel Shirogane figure prizes in RPG costumes based on newly drawn illustrations. Each draw costs 850 yen including tax. Online sales open September 7 at 17:00. Retail locations include Lawson, Ministop, bookstores, hobby shops, and Ichiban Kuji official channels.

Sep 2

Hololive ART JAM!!! Fair Opens with Member-Drawn Self-Portraits

Animate's Hololive Production ART JAM!!! Fair in animate opened August 29 at the Ikebukuro main store and Osaka Nipponbashi, running through September 13. Nine Hololive members drew self-portraits displayed at large scale, alongside merch including acrylic stands, can badges, mini canvas boards and coach jackets. A Gallery D.N.A. exhibition at Ikebukuro's first floor runs through September 27. The report previewed the venue the night before opening.

Sep 2

HololiveNext Program to Stream September 7 with YAGOO

Cover Corporation will stream hololiveNext, a new official information program, on September 7 at 20:15 JST on the official Hololive Production YouTube channel. The program features YAGOO, also known as Motoaki Tanigo, representative director and president of Cover Corporation, along with Hololive talents. September 7 marks Hololive Production's 9th anniversary, and the program is positioned as the start of a countdown to the 10th anniversary. The program was announced September 1 on the official X account. The talents appearing in the first episode and the specific content have not been revealed. The YouTube description includes the line "please watch until the end," which suggests an announcement may be coming during the stream. Tokino Sora, a 0th generation member, began activities on September 7, 2017, and the agency has held anniversary programs on the anniversary day in the past.

Sep 2

XRAGE Teams with Sakura Miko and Houshou Marine for MikoMari Apparel Collection

COVER Corporation announced a collaboration between hololive talents Sakura Miko and Houshou Marine and apparel brand XRAGE. The MikoMari Collaboration Collection includes a tactical bag, happi coat, and two graphic T-shirts, with designs drawing on the talents' signature colors, motifs, and fan communities. It launches September 9, 2026 at 6:00 PM CST through the XRAGE website and physical stores in Taiwan and Hong Kong.

Aug 30

tuki. and Hoshimachi Suisei Announce Joint Live at K-Arena Yokohama

tuki. and Hoshimachi Suisei will hold a joint live titled 'Hoshifuru Bansankai' on December 20 at K-Arena Yokohama. The key visual was drawn by wataboku. Ticket advance reception begins August 30. The two became close after posting karaoke videos in 2025, and tuki. later provided the song 'Suisei' to Hoshimachi Suisei in December 2025. Hoshimachi Suisei established her personal agency Studio STELLAR in March 2026.

Aug 28

Hololive English -Justice- Pop-Up Store City Groove Heads to Five US Cities

Bandai Namco Amusement America and hololive English -Justice- will launch the POP-UP STORE -City Groove in September 2026. The limited-time event visits five US cities through March 2027, offering exclusive merchandise, a mini game, and photo opportunities. Each stop features newly illustrated city-pop inspired artwork created for the event.

Aug 28

Cover Says 2M-Download Hololive Dreams Is a Sustainable Business Pillar

Cover released the transcript of its fiscal year 2027 first-quarter earnings call on August 26. The call, held on August 12, included a Q&A session focused on the mobile and Steam game Hololive Dreams. The game launched worldwide on July 23 and surpassed 2 million downloads after reaching 1 million on its first day. During the call, CEO Motoaki Yago and CFO Yosuke Kaneko answered questions about the game's effect on other businesses, revenue contribution, and long-term sustainability. Yago said the game has brought previously buried content, especially music videos, back to the surface, and view counts are increasing. He also noted the possibility that users supporting a single talent may shift to supporting multiple talents or the entire group. Kaneko said about 30% of demand for the game currently comes from overseas, on a preliminary basis. Regarding revenue, Kaneko explained that because the project involves a co-development company, Cover cannot state the degree of upside on its own, but results are significantly above the conservative assumptions set at the start of the fiscal year. The company materials assess the game division as steadily getting off the ground as a highly sustainable business pillar.

Aug 28

Hololive IF Series Adds Gundam Prize Figures With Houshou Marine and Usada Pekora

BANDAI SPIRITS has announced the productization of two new prize figures in the hololive IF series, which imagines various situations for Hololive members. The first colored prototypes of the figures were revealed on August 27, 2026, via the Banpresto Brand X account. The lineup pairs Houshou Marine with the Crossbone Gundam X1 and Usada Pekora with the Unicorn Gundam, both in a Nui Armor (Plush Armor) style. Despite the cute chibi proportions, the designs retain distinctive elements such as head decorations and costumes. Both prize figures are scheduled to appear in crane games nationwide in February 2027. The announcement came with the hashtag hololive IF and the Gundam collaboration tag, and the copyright notice lists both Sunrise and COVER. The figures are part of the Banpresto Brand, a label under BANDAI SPIRITS, and the reveal marks the first time colored prototypes have been shown for this collaboration.

Aug 27

Gundam x Hololive Collaboration Figures and Kaitai Shouki Gundam Mk-II Open Reservations

Bandai Spirits opened reservations on August 27, 2026 for several new items in its Tamashii Nations figure lines, including two METAL ROBOT Soul figures from the Gundam x hololive production collaboration. The METAL ROBOT Soul <SIDE MS> Nu Gundam [Sakura Miko Ver.] is priced at 24,200 yen, and the Sazabi [Hoshimachi Suisei Ver.] at 28,600 yen, both shipping in January 2027. Reservations for the Nu Gundam began at 16:00 and for the Sazabi at 17:00 on August 27. The figures feature special coloring based on the VTubers' image colors, dedicated bases, and collaboration markings. The company also opened reservations for the METAL STRUCTURE Kaitai Shouki RX-178 Gundam Mk-II (AEUG Specification), a 310mm figure priced at 137,500 yen, also shipping in January 2027. The Kaitai Shouki figure includes LED gimmicks and three armor deployment forms. These items were displayed at the Bandai / BANDAI SPIRITS booth at TOKYO TOY SHOW 2026, alongside other collaboration figures including RG RX-78-2 Gundam Ver.2.0 [HOLOLIVE PRODUCTION Ver.] and RG Crossbone Gundam X1 [Houshou Marine Ver.].

Aug 21

Hololive Grand Reception Touring Exhibition to Start October 10

Cover Corporation announced on August 21, 2026, that it will hold a nationwide touring exhibition for hololive production titled "hololive Grand Reception ~Invitation with Gratitude~" to mark the agency's 9th anniversary. The event will run sequentially at four venues: Tokyo, Osaka, Nagoya, and Fukuoka, beginning with the Tokyo venue TOKYO DREAM PARK on October 10, 2026. The Tokyo leg is split into two halves: the first from October 10 to October 28 (19 days) and the second from October 31 to November 23 (24 days), with the venue closed on October 29 and 30 for exhibition changes. The exhibition features seven areas, including a main space where all 63 talents are displayed, a simulated signing attraction, and a store selling event-exclusive merchandise. Advance lottery tickets for the Tokyo venue go on sale August 22, with general sales starting September 19. Prices are 2,500 yen for admission, 4,500 yen for admission with a memorial art bookmark mat, and 3,000 yen for same-day entry. The event is organized by Cover, TV Asahi, and Movic, with sponsorship by Pia.

Aug 19

Comiket 108 Cosplay Report: 10 Cosplayers From SF6, Hololive, NIKKE

Inside's photo report from Comic Market 108, held August 15 and 16 at Tokyo Big Sight, spotlights 10 female cosplayers from general participation. The two-day event drew about 260,000 visitors, down 40,000 from the previous event. Featured cosplay spans Street Fighter, Hololive, Zenless Zone Zero, NIKKE, Call of the Night, 2.5 Dimensional Seduction, Shugo Chara!, and Keroro Gunso.

Aug 19

HoloDori Adds Red Diamonds to Mission Pass Free Tier Rewards

QualiArts announced planned improvements for the rhythm & RPG "hololive Dreams" (HoloDori) on Android, iOS, and PC via Steam. Changes include adding Red Diamonds to the Mission Pass free tier rewards, retaining AUTO settings in Everyone's Live, improving navigation to the HoloMen board, and addressing disconnections during PokaJan play. A new mini-game arrives at the end of August, with a new area in development.

Aug 18

Hololive Production 9th Anniversary Events Announced for September and October

COVER Corporation announced on August 18 that it will hold a series of events themed around "hololive Dreams," the first official smartphone game for Hololive, to commemorate the 9th anniversary of Hololive Production. The initiative includes two major projects: the walking event "Holo~Cal Yokohama Arc" and the music and fireworks event "Holo Hanabi 2026." The Holo~Cal Yokohama Arc, the second installment of the local support project, runs from September 18 to October 9 in the Yokohama Minato Mirai area. It features collaborations with seven talents: Houshou Marine, Yukihana Lamy, Omaru Polka, Hakui Koyori, Kobo Kanaeru, Hakos Baelz, and Ichijou Ririka. Activities include a stamp rally, limited voice lines, collaboration drinks, newly drawn merchandise, and life-size panel displays at venues such as Yokohama World Porters and Minato Mirai Tokyu Square. Holo Hanabi 2026, titled "~ hololive production 9th Anniversary Fireworks ~Blooming Dreams," takes place on October 15 at Saitama Stadium 2002. The event, which returns after last year's show in Makuhari, will feature fireworks and drones synchronized with Hololive songs.

Aug 16

HoloDori Solo Event Ultimate Summer for Me? Runs From August 17

QualiArts will run the solo event "Ultimate Summer! for Me?" in hololive Dreams from August 17 at 20:00 JST. The event focuses on individual talents, with new solo songs, music videos, short stories, and event memories. Chapters switch every two days, each spotlighting a different talent.

Aug 15

VTee x hololive Collection Launches August 13 With Four Talents

BNN WORKS' brand VTee will release its first project, the VTee x hololive Collection, starting August 13. The lineup features apparel for Houshou Marine, Usada Pekora, Inugami Korone, and Nekomata Okayu, with key art by illustrator Reo Kizumi. Items include T-shirts, pullover hoodies, and a varsity jacket, plus a pop-up event at SHIBUYA TSUTAYA.

Aug 14

hololive Splash T-Party! Exhibition Opens at SHIBUYA TSUTAYA

The hololive Splash T-Party! exhibition opened August 1 at SHIBUYA TSUTAYA, displaying over 80 T-shirts designed by hololive talents, creators, and corporate collaborations. Online sales began August 7 and run through October 31. The exhibition runs until August 19, with key visual merchandise sold on site.