Hololive Unifies All Brands Into One Ahead of 10th Anniversary
The brand integration dissolves the regional and group structure that defined hololive's overseas expansion, a structural change to the brand itself rather than a commemorative project.
Key Facts
- COVER Corporation announced the hololive production renewal on September 7, 2026, in the first episode of the 'hololive Next' news program.
- hololive production reached its 9th anniversary on September 7, 2026, with the 10th anniversary set for September 7, 2027.
- The 'hololive raku' streaming app is scheduled for release in late September 2026.
- The 'OdeHolo' TV anime, produced by Studio KAI, will reveal details in a special program on September 23, 2026.
- Tokino Sora, the first affiliated talent, received the first visual update, revealed at a live on September 7 at 21:00.
Reporting from 5 sources: hololive production (JP), GAME Watch (Impress), KAI-YOU, MoguLive, and 1 more.
COVER Corporation announced a production renewal for hololive production on September 7, 2026, in the first episode of the news program 'hololive Next,' hosted by CEO Motoaki Tanigo, known as YAGOO. The program marked the agency's 9th anniversary and opened a countdown to the 10th anniversary on September 7, 2027. The brand structure that previously separated hololive, hololive Indonesia, hololive English, and hololive DEV_IS will be integrated into a single 'hololive' brand, with existing YouTube and X accounts kept as language-specific channels. The production logo is renewed, inheriting the triangle and blue of the previous design. Visual updates for talents will roll out over several years, with Tokino Sora, the first affiliated talent, receiving the first update, revealed at a live on September 7 at 21:00. A new streaming app, 'hololive raku,' is scheduled for late September. The agency also announced its first TV anime, 'OdeHolo,' produced by Studio KAI, with details on September 23, and a new unit, 'Asobi★Mawaritai!,' the first in about two years.
COVER Corporation announced the renewal on September 7, 2026, in the first episode of 'hololive Next,' the news program hosted by CEO Motoaki Tanigo, known as YAGOO, alongside Tokino Sora, Ninomae Inanis, and Kobo Kanaeru. The program marked hololive production's 9th anniversary and opened a countdown site toward the 10th anniversary on September 7, 2027. Six projects were announced in the broadcast.
- New production logo: Inherits the triangle and blue of the previous design; rollout begins September 7 online, then shops, events, and merchandise.
- Brand integration: hololive, hololive Indonesia, hololive English, and hololive DEV_IS merge into one 'hololive'; existing YouTube and X accounts remain as language-specific channels.
- Talent visual updates: Roll out over several years, tailored per talent; Tokino Sora is first, revealed at a live on September 7 at 21:00.
- hololive raku app: Streaming app for home broadcasts, releasing late September; brings birthday-live lighting and HoloEarth stages into home streams.
- OdeHolo TV anime: First hololive TV anime, produced by Studio KAI; details announced in a special program on September 23.
- Asobi★Mawaritai! unit: New unit, the first in about two years; talent details to be revealed within September 2026.
Synthesized by Yomimono from the 5 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- hololive production (JP) ホロライブプロダクション10周年に向けた新番組「hololive Next」スタート＆感謝を込めた記念プロジェクトが続々始動！
- GAME Watch (Impress) ホロライブ、新アプリ「hololive raku」で配信激変!? 10周年を前にした”プロダクションリニューアル”
- KAI-YOU ホロライブ、10周年に向けブランド統合を発表 地域やグループの垣根を越え一つの「hololive」へ
- MoguLive ホロライブVTuber向けの新配信アプリ「hololive raku」発表
- The Indonesian Anime Times Hololive ID “Merger”? Inilah Rangkuman Siaran Hololive Next!