Hasbro is selling a 27-inch electronic Master Sword replica tied to The Legend of Zelda: Tears of the Kingdom, with pre-orders open and shipping planned for spring. Its subsidiary Wizards of the Coast continues to point to Japan as the center of trading card game culture while preparing Duel Masters' 25th anniversary in 2027.
Hasbro's two recent moves sit in different parts of the hobby business. On September 9, the company opened pre-orders for a 27-inch electronic Master Sword modeled on the weapon from The Legend of Zelda: Tears of the Kingdom, priced at US$39.99 through Hasbro Pulse, Walmart, Amazon, and other shops. Shipping is set for next spring. The replica packs more than 15 sound effects that fire on touch, motion, and impact.
The pre-order window puts the toy on shelves around the same time as the live-action Zelda film, which opens April 30. It also enters a Master Sword replica market where Bandai already sells a larger, more expensive Proplica version. Hasbro's pitch is the lower price and the earlier, spring timing.
Three months earlier, Wizards of the Coast president John Hight gave an official interview during a visit to Japan. He cited Magic: The Gathering's record sales in 2025 and said the Japanese market matters to the company, calling Japan the source of TCG culture and arguing that any trading card game that succeeds there can succeed globally. He also pointed to Duel Masters' 25th anniversary in 2027.
Across both stories, the throughline is Hasbro working the licensed-replica and trading card sides of its business at once: a mass-market Zelda sword timed to a film release, and a card game division publicly treating Japan as the measure of whether a TCG can travel.
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Hasbro's third-quarter 2026 revenue rose 15% year on year to $1,595.3 million, with operating profit up 51.7% to $517.3 million. Wizards of the Coast and Digital Gaming led growth, its revenue up 31% to $747.2 million on the strength of Magic: The Gathering, which rose 34% to $616.1 million, about 40% of company revenue. Hasbro raised its full-year forecast.
Hasbro put its electronic Master Sword up for pre-order on September 9 at 1:00 p.m. EDT on Hasbro Pulse, Walmart, Amazon, and other shops for US$39.99. The 27-inch toy is modeled on the sword from The Legend of Zelda: Tears of the Kingdom and carries over 15 sound effects triggered by touch, motion, and impact. Hasbro plans to ship it next spring.
John Hight, president of Wizards of the Coast, visited Japan and gave an official interview. He discussed Magic: The Gathering's record sales in 2025, the importance of the Japanese market, and plans for Duel Masters' 25th anniversary in 2027. Hight described Japan as the source of TCG culture and said any TCG that succeeds there can succeed globally.