Hasbro Lifts Full-Year Outlook As Magic: The Gathering Tops $600 Million In A Quarter
One card brand now carries roughly two-fifths of Hasbro's revenue, so the raised guidance is a bet that Magic releases like The Hobbit and Reality Fracture keep growing faster than the rest of the company.
Reporting from 2 sources: Inside, GameBusiness.jp.
Hasbro's third-quarter 2026 revenue rose 15% year on year to $1,595.3 million, with operating profit up 51.7% to $517.3 million. Wizards of the Coast and Digital Gaming led growth, its revenue up 31% to $747.2 million on the strength of Magic: The Gathering, which rose 34% to $616.1 million, about 40% of company revenue. Hasbro raised its full-year forecast.
Magic: The Gathering brought in $616.1 million in the quarter, up 34% year on year, against $747.2 million for the whole Wizards of the Coast and Digital Gaming segment. That segment posted a 49.2% operating margin, well above the 32.4% company figure.
Hasbro credited new sets, The Hobbit and Reality Fracture, for the performance, and said MONOPOLY GO! contributed $41 million. A tariff refund of about $55 million also added to profit. Chief executive Chris Cocks pointed to the licensing model and expanding Magic product lines as the basis for expecting a strong finish to the year.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.