Thursday, 17 September 2026
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Social Data Bank Certified As Google Message Asset Campaign Partner

The certification turns messaging from a Search Ads touchpoint into a measurable conversion path for LINE-linked CRM tools, which is where Social Data Bank's business already sits.

Reporting from 1 source: ASCII.jp.

Social Data Bank Certified As Google Message Asset Campaign Partner

Social Data Bank Co., Ltd. says it has obtained certification as a partner for Google's Message Asset Campaign, a Google Search Ads feature that adds a path letting users message a company directly from an ad. The company says the certification lets it acquire offline conversions through its services, including Liny, L Step, and Liny HR, all of which require the Ad Integration Function.

Social Data Bank operates a CRM platform that links with LINE Official Accounts, and the Message Asset Campaign certification extends that work into Google Search Ads. The company's stated benefit is measurement: identifying users who added a friend through a Message Asset, which it says makes results easier to judge and enables more accurate ad learning through offline conversions. The company also holds Technology Partner and Govtech Partner certification from LY Corporation and was certified as Premier in the Communication category of the LINE Yahoo Partner Program in fiscal 2026.

  • Liny: Requires the Ad Integration Function
  • L Step: Requires the Ad Integration Function
  • Liny HR: Requires the Ad Integration Function

Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

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