Thursday, 17 September 2026
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Kurasu Joins METI Circular Economy Action Week With Discount Campaign

A startup being named among 10 supporting companies alongside established manufacturers and retailers for a METI-run circular consumption week gives the subscription reuse model a place in the ministry's public-facing push to normalize buying, using, separating, and circulating goods.

Reporting from 1 source: ASCII.jp.

Kurasu Joins METI Circular Economy Action Week With Discount Campaign

Kurasu Inc., which runs the circular subscription service CLAS for furniture and appliances, will take part in the Ministry of Economy, Trade and Industry's Circular Economy Action Week from October 1 to October 7, 2026. Representative Director and President Hirotake Kubo spoke at the announcement event. CLAS is one of 10 supporting companies, alongside AirCloset, Kao, Suntory Group, Seven-Eleven Japan, Panasonic, BANDAI SPIRITS, Mercari, Lion, and Reform Studio.

Kurasu Inc. will run a campaign from September 17 to October 7, 2026, offering up to 50 percent off monthly usage fees on eligible products. The eligible lineup includes the CIRCLE series of circular furniture developed in-house by CLAS, brand furniture selected for durability over long use, and environmentally conscious material products.

The week itself runs October 1 to 7, timed with October's 3R Promotion Month. METI and the supporting companies are asking consumers to practice four behaviors: buy, use, separate, and circulate. Kurasu says it will pitch CLAS and its corporate service CLAS Biz as a shift away from owning and discarding durable goods.

  • AirCloset, Inc.: supporting company
  • Kao Corporation: supporting company
  • Kurasu Inc.: operator of the CLAS circular subscription service
  • Suntory Group: supporting company
  • Seven-Eleven Japan Co., Ltd.: supporting company
  • Panasonic Corporation: supporting company
  • BANDAI SPIRITS Co., Ltd.: supporting company
  • Mercari, Inc.: supporting company
  • Lion Corporation: supporting company
  • Reform Studio Co., Ltd.: supporting company

Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

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