Paidy Brings Deferred Payment to Games With TGS 2026 Debut
Paidy is treating games as the entry point where its younger user base already spends, and it is betting that fee-free installments can create spending that a card or prepaid code would have stopped at the checkout screen.
Reporting from 1 source: 4Gamer.net.
PayPal and Paidy are exhibiting together at Tokyo Game Show 2026, marking Paidy's first time at the event. Executive Officer and Vice President Tomochika Hashimoto says games need real-time payment and skew young, while credit cards skew older. Paidy, which Paidy built for digital content in 2018, lets users pay later with an email address and phone number instead of a card.
Paidy's pitch rests on a specific friction: a player without a card has to leave the game to buy a prepaid code or find another charge method. Hashimoto said the company was built for digital content in 2018, when deferred payment services still required address information and assumed physical goods. Games have no shipping address, so an email address and phone number are enough.
He said installments without fees, limited to account transfer and bank transfer, are the current focus. About half of Paidy's users use installment payments, and he said people who spend as little as 500 yen a month charge more often when installments are available.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.