Bandai Plans Tamagotchi Festival In Harajuku And Shibuya From November 7
The whole event is staged as an in-world archaeological dig, and the new Neon Planets device and the My Lab Tamagotchi home unit are the merchandise the festival exists to move.
Reporting from 1 source: Anime Anime.
Bandai will hold "Celebrating 3000 Years!? Cho Tamagotchi Festival in Shibuhara" from November 7 to December 6, staged in the Harajuku and Shibuya areas with the main venue at MAZE on the fourth floor of Tokyu Plaza Harajuku "Harakado." The event frames Tamagotchi's 30th anniversary as a "3000th" anniversary, built around a stone monument found during Tokyo Toy Show venue construction on August 26, 2026.
The anniversary premise is a joke the company is playing straight: a stone monument with figures resembling Mametchi and Kuchipatchi was found on August 26, 2026, during construction of the TOKYO Toy Show venue, which produced the "3000 Years!? Great Excavation Project." Excavated items tied to Tamagotchi history, the monument among them, go on display for a limited time.
Around the main venue, a stamp rally runs through cafes, apparel shops, and general merchandise stores in Harajuku and Shibuya, with novelties tied to the number of stamps collected and collaboration menus at some stores. The official shop Tamagotchi Factory! opens a limited merchandise corner.
- Celebrating 3000 Years!? Cho Tamagotchi Festival in Shibuhara: November 7 to December 6 at MAZE, fourth floor of Tokyu Plaza Harajuku "Harakado"; free admission, open 11:00 to 20:00
- Cho Tamagotchi Festival Stamp Rally: runs across cafes, apparel shops, and merchandise stores in Harajuku and Shibuya
- Tamagotchi Paradise - Neon Planets: released November 21, 6,380 yen, adds Planet Kirikae and Tama Galaxy
- Tamagotchi Paradise - My Lab Tamagotchi: released November 7, 9,900 yen, a Deka Tamagotchi with more than 150 Tamagotchi types
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.