Hello Kitty And Y'SACCS Release First Collaboration Bags
The collaboration slots a Sanrio character into a bag brand's own anniversary rollout, an anniversary tie-in rather than a standalone character goods line.
Reporting from 1 source: Anime Anime.
Sanrio's Hello Kitty and the ladies' bag brand Y'SACCS have released their first collaboration items, sold as the fourth installment of Isak's 40th anniversary project. Four types are offered: the Face Pouch Tote in S (16,500 yen) and M (18,700 yen), the Face Pouch Pochette (14,300 yen), and the Print Logo Embroidery Shell Pouch (5,500 yen), in black, ivory, and navy. Sales began September 30 at the Y'SACCS online shop, e-commerce sites, and department stores.
The four items are the fourth installment of Isak's 40th anniversary project, and Isak is marking that anniversary alongside the release. Each bag carries an original logo plus a Hello Kitty face charm that differs by color, and a metal charm engraved with the 40th anniversary mark. The totes use a three-dimensional print and logo embroidery; the M size has a wide gusset and a three-layer interior, and its lining carries a randomly placed ribbon pattern. The pochette fits a smartphone and wallet, and its face pouch detaches. The shell pouch has a gusset and a three-dimensional silhouette print.
- Hello Kitty Face Pouch Tote S: 16,500 yen
- Hello Kitty Face Pouch Tote M: 18,700 yen, wide gusset and three-layer interior
- Hello Kitty Face Pouch Pochette: 14,300 yen, removable face pouch
- Hello Kitty Print Logo Embroidery Shell Pouch: 5,500 yen
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.