Nori Pro Overhauls Management, Tsukudani Norio Becomes Creative Advisor
The restructuring marks Nori Pro's shift from a founder-driven operation funded entirely by Tsukudani's own capital, with no external loans, to a staff-led organization, signaling a deliberate move to make the agency sustainable beyond its creator's personal capacity.
Reporting from 3 sources: KAI-YOU, MoguLive, PANORA.
VTuber agency Nori Pro has transitioned from individual management by founder Tsukudani Norio to an organizational structure, announced during a livestream on September 6, 2026. Tsukudani Norio has stepped down as president and now holds the roles of founder and creative advisor, while retaining input on overall management policy. The transition was prompted by concerns over the concentration of workload on Tsukudani, who said she worried, "If I collapsed, what would happen to the affiliated members and the agency?" Preparations began about three years ago, and the new system took effect in January 2026. For roughly six months after, Tsukudani remained involved to facilitate the handover. Under the new structure, Nori Pro has assigned dedicated managers and staff to each affiliated talent, with specialized sections for talent management, sales, merchandise, official channels, and 3D models. The agency also announced its second talent audition, with timing and details still being adjusted. Inuyama Tamaki, the agency's founding member, remains affiliated and will focus solely on VTuber activities with staff support. Nori Pro was launched in 2019 and now counts 16 talents, including Inuyama Tamaki, Tsukudani Norio, and Tamahime.
- Tsukudani Norio said the staff has grown so much that "there are staff members whose names I don't even know," adding she has "only spoken to a small fraction of the staff."
- She recounted meeting a staff member for the first time at a different work site and only then learning that person was her manager.
- Since the transition took effect in January 2026, the agency has launched an official Nori Pro channel, held real events, and increased the frequency of merchandise sales.
- Nori Pro previously operated without external investment or loans, funded entirely by Tsukudani's own capital, with talent management, sales, merchandise, 3D, and production coordination handled by her and a small staff.
- The agency has placed section heads under management supervision, with each affiliated talent assigned a dedicated manager.
- Inuyama Tamaki, who also served as president, will now focus solely on VTuber activities with staff support; her activity content is unchanged.
- The operations director's comment on the second audition was read aloud during the livestream: "In this second audition, we want to go one step further, viewing those who pursue expression to entertain people as creators themselves."
- Tsukudani closed by saying the restructuring was "by no means something I did over three years just to step down as president," but rather "building a foundation to support the current members more and to make the agency one that can welcome new talent."
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.