VIVANT and Sanrio Team Up for Plush Figures Ahead of Season 2
The Sanrio collaboration is a cross-promotional push for VIVANT's upcoming second season, using the broad appeal of characters like Hello Kitty to attract new viewers.
Reporting from 1 source: Anime Anime.
TBS drama VIVANT has launched a collaboration with Sanrio characters, featuring plush figures of Hello Kitty, Hangyodon, and others dressed as VIVANT characters. The merchandise is available now on TBS Shopping and at a pop-up shop in Tokyo Station. VIVANT's second season begins July 26.
Hello Kitty becomes 'Nogi-ti,' a wandering Nogi in the desert, while Hangyodon transforms into a bearded Nozaki. My Melody appears as Kaoru in a white coat, Pompompurin as Drum, Cinnamoroll as Nokoru, and Kuromi as Kurosu. The plushies come with carabiners for attaching to bags. The pop-up shop at Tokyo Station Character Street runs through July 16. TBS Shopping also sells the plushies and other goods like stickers, keychains, and T-shirts.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.