Cygames Becomes First Japanese Premium Partner of Qatar Prix de l'Arc de Triomphe
The premium partnership extends Cygames' two-year title sponsorship of the Grand Prix de Paris, deepening its presence in French horse racing beyond the venue-level branding it already holds.
Reporting from 2 sources: Game Spark, Inside.
Cygames announced it will serve as a premium partner for the Qatar Prix de l'Arc de Triomphe, making it the first Japanese company in that role. The Group 1 race runs October 4 at Longchamp Racecourse in Paris. Life-size Uma Musume figures of Orfevre and Gold Ship will be on display, and the Cygames logo will appear on race programs and track boards.
Cygames is moving up the French racing ladder. After two years as title sponsor of the Grand Prix de Paris, the company has taken a premium partner role for the Arc de Triomphe, the Group 1 turf race over 2,400 meters whose 5 million euro purse is the highest among European races.
The deal puts Uma Musume front and center at Longchamp. Life-size figures of Orfevre and Gold Ship, both modeled after horses that ran the Arc, will stand at the venue during Arc Weekend on October 4. Cygames branding also appears on distributed race programs and track boards.
Both Cygames President Koichi Watanabe and France Galop President Guillaume de Saint-Seine framed the partnership as a bridge to wider audiences, with de Saint-Seine noting the deal shows French racing can attract partners from outside the industry.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.