Virtual Singer YuNi Establishes Own Company, Goes Independent
YuNi's move to self-management, backed by rapid crowdfunding success, signals that a veteran virtual singer sees greater creative freedom outside the traditional agency model, a shift that may influence how other independent VTubers structure their careers.
Key Facts
- Virtual singer YuNi left her agency TOY'S FACTORY at the end of March 2026 and established her own company, YuNi on BMC Inc., on April 9, 2026.
- YuNi announced her independence during a livestream on June 14, 2026, the eighth anniversary of her debut.
- She launched a crowdfunding campaign on CAMPFIRE that reached its 5 million yen target within about 20 minutes and has raised over 9 million yen as of writing.
- YuNi is resuming the self-produced music unit cyAnos, which had been inactive since December 2023, along with cover song uploads, member-only game streams, and a weekly YouTube singing stream.
- A YuNi ONLINE LIVE is scheduled for the end of October 2026.
Reporting from 3 sources: KAI-YOU, MoguLive, PANORA.
Virtual singer YuNi announced her departure from her agency TOY'S FACTORY at the end of March 2026, and the establishment of her own company, YuNi on BMC Inc., on April 9, 2026. She made the announcement during a livestream on June 14, the eighth anniversary of her debut. YuNi will serve as the representative of the new company. She cited a desire to take on challenges she could not pursue under her previous agency, where budget constraints limited her activities in a rapidly changing industry. With the new setup, YuNi is resuming several projects: the self-produced music unit cyAnos, which had been inactive since December 2023; cover song video uploads; member-only game streams; and a weekly YouTube singing stream. The first singing stream is scheduled for June 15 at 8:00 PM. Alongside the announcement, she launched a crowdfunding campaign on CAMPFIRE to fund original song production and live events. The campaign reached its 5 million yen target within about 20 minutes and has raised over 9 million yen as of writing. YuNi plans to discuss stretch goals with her staff. She also announced a YuNi ONLINE LIVE for the end of October 2026.
YuNi debuted on June 14, 2018, and has been active as a virtual singer since the early days of the industry. In October 2018, she launched her private label "yunion.wave" and released her original song "Tōmei Seisai." In June 2021, she released her major-label first album "eternal journey," which reached 4th place on the Oricon Daily Chart. Her voice is characterized by a transparent quality, and she has sung for many anime and game works.
YuNi stated that she decided to go independent at the 8-year milestone, thinking, "This is the last chance to change the current situation as YuNi." She expressed gratitude to the agency that supported her. YuNi explained that her activities from April to May were scaled back in preparation for the new company. The company's official name is YuNi on BMC Co., Ltd., and YuNi serves as the representative and owner, operating with other staff.
Regarding the resumption of the self-produced music unit cyAnos, which had been inactive since December 2023, YuNi commented, "Sorry for the delay. Thank you for waiting." Going forward, cyAnos will focus on producing songs and music videos, releasing them upon completion, rather than live performances or social media activities. YuNi reported her surprise on X after the crowdfunding campaign reached its target within about 20 minutes: "Thanks to everyone, we achieved the goal in about 20 minutes from the start...!!!! I'm really trembling and can't type smoothly. Thank you so much, really!!!!!!!" The crowdfunding period ends on July 31, 2026. YuNi plans to discuss stretch goals and additional rewards with her staff. She also announced a YuNi ONLINE LIVE for the end of October 2026, with details available on the project page.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.