TOHO Cinemas to Raise Ticket Prices, Shift to Theater-Specific Pricing From July
The shift from uniform pricing to theater-specific rates marks a structural change for Japan's largest cinema chain, allowing individual locations to adjust prices based on local operating costs rather than a single national standard.
Key Facts
- The company is shifting from a nationwide uniform pricing system to theater-specific rates, allowing each location to set its own prices based on location and facilities.
- University student tickets will rise from 1,500 yen to a range of 1,500 yen to 1,600 yen, while senior rates, TOHO Wednesday, and First Day discounts will increase from 1,300 yen to 1,400 yen.
- TOHO-ONE Member Day and disability discounts will remain unchanged, as will the December 1 Movie Day price of 1,000 yen.
- TOHO Cinemas Nagoya Sakae, opening June 11, will apply the new pricing system from its opening day.
Reporting from 4 sources: Eiga Natalie, GAME Watch (Impress), Denfaminicogamer, Cinema Today.
TOHO Cinemas announced on June 1 that it will revise movie ticket prices starting July 1, 2026, moving away from the current nationwide uniform pricing system to a model where each theater sets its own rates based on location and facilities. General admission, previously a flat 2,000 yen, will now range from 2,000 yen to 2,200 yen. At central Tokyo locations including TOHO Cinemas Hibiya, Shinjuku, Ikebukuro, Roppongi Hills, and Shibuya, as well as Osaka's Umeda, general admission will be 2,200 yen. At Tokyo's Tachikawa Tachihi and Hokkaido's Susukino, it will be 2,100 yen, while Minami-Osawa in Tokyo will keep general admission at 2,000 yen with only some special seat fees revised. University student tickets will rise from 1,500 yen to a range of 1,500 yen to 1,600 yen, and high school, junior high, elementary, and preschool children's tickets will move from 1,000 yen to 1,000 yen to 1,100 yen. Senior rates, TOHO Wednesday, and First Day discounts will increase from 1,300 yen to 1,400 yen. TOHO-ONE Member Day and disability discounts will remain unchanged, as will the December 1 Movie Day price of 1,000 yen. The company cited changes in the cost environment surrounding theater operations as the reason for the revision, stating it aims to continue providing stable services. TOHO Cinemas Nagoya Sakae, opening June 11, will apply the new prices from its opening day.
The company stated it has "continued to work on maintaining and improving a comfortable and attractive movie-watching environment" but faced "changes in the cost environment surrounding theater operations." The late-night "Late Show" will rise from 1,500 yen to a range of 1,600 yen to 1,700 yen. Additional fees for premium luxury seats will also be partially revised; at TOHO Cinemas Shinjuku, the premium luxury seat will increase by 200 yen to 3,200 yen. The number of points required for TOHO-ONE (formerly Cinemileage) point viewing remains unchanged.
TOHO Cinemas Nagoya Sakae in Aichi, which opens on June 11, will apply the new pricing system from its opening day. The company noted that some theaters may have different revision dates; details of specific revised prices for each theater will be announced sequentially on each theater's official website under "Notice from the Theater." The revision follows similar moves by other chains: AEON Cinemas and 109 Cinemas have also announced ticket price adjustments.
Synthesized by Yomimono from the 4 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Eiga Natalie TOHOシネマズが7月から鑑賞料金改定、都心部は一般2200円 劇場ごとの料金設定に
- GAME Watch (Impress) TOHOシネマズが料金の値上げを発表。一般は2,200円などに料金改定
- Denfaminicogamer 「TOHOシネマズ」が7月1日より料金を改定、全国一律から劇場ごとの料金設定へ。池袋では一般が2000円から2200円に
- Cinema Today TOHOシネマズが料金改定 一般2,000円～2,200円、劇場ごとに金額設定