Friday, 31 July 2026
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Sega Opens First Kansai Flagship Store SEGA STORE OSAKA in October

The Osaka location marks Sega's third global SEGA STORE and its first permanent retail presence in western Japan, extending a retail expansion that began with Shanghai in May 2025.

Key Facts

  • SEGA STORE OSAKA opens on October 2, 2026, on the 6th floor of Shinsaibashi PARCO in Osaka.
  • SEGA STORE OSAKA is the first permanent SEGA STORE in the Kansai area and the third globally, following SEGA STORE SHANGHAI in May 2025 and SEGA STORE TOKYO in July 2025.
  • The store's business hours are 10:00 to 20:00, and it will sell popular IP goods including Osaka-exclusive limited items.
  • The "#Sonic Experiencing Osaka Culture" collaboration project runs from August 7 to September 25, 2026, with Sonic appearing at events with Gamba Osaka, Kantele, TV Osaka, and Yoshimoto Kogyo.
  • Sega Corporation is headquartered in Shinagawa-ku, Tokyo, with Shuji Utsumi serving as President and COO.

Reporting from 4 sources: 4Gamer.net, GAME Watch (Impress), Denfaminicogamer, Game Spark.

Sega Opens First Kansai Flagship Store SEGA STORE OSAKA in October

Sega announced on July 31 that it will open SEGA STORE OSAKA on October 2 on the 6th floor of Shinsaibashi PARCO in Osaka. The store is the first permanent SEGA STORE in the Kansai area, following SEGA STORE TOKYO in Shibuya, which opened in July 2025, and SEGA STORE SHANGHAI from May 2025. Sega frames the store as part of its transmedia strategy, expanding its intellectual properties beyond games into films, music, and manga. The store will carry a range of popular IP merchandise, including Osaka-exclusive limited items, and will feature variable lighting equipment and large transparent double-sided LEDs to create an immersive space. Ahead of the opening, Sega will run a collaboration project called "#Sonic Experiencing Osaka Culture" starting August 7, in which Sonic visits local organizations and characters, including Gamba Osaka, Kantele, TV Osaka, and Yoshimoto Kogyo. The store will operate from 10:00 to 20:00 daily, and its official website is now live.

Sega Corporation, led by President and COO Shuji Utsumi, will open SEGA STORE OSAKA at Shinsaibashi PARCO's 6th floor POP CULTURE SHINSAIBASHI zone, which the company describes as a base for transmitting experiential Japanese culture internationally. The store's design uses variable lighting and large transparent double-sided LEDs to express the world of Sega's IPs, which the company says have been created using the latest technology of each era over its more than 65-year history.

The pre-opening collaboration project "#Sonic Experiencing Osaka Culture" runs from August 7 through September 25. Sonic will appear at a Gamba Osaka vs. Urawa Reds J1 League match on August 7, visit Kantele's studios on August 8, tour food stalls at YATAI Fest in Osaka Castle Park on September 18, and perform in Yoshimoto Kogyo's English-language Shinkigeki show at Yoshimoto Dotonbori Theater on September 25. Some events require paid tickets, while the Osaka Castle Park appearance is free admission.

Game Spark notes that a limited-time SEGA Store Shinsaibashi POP-UP was previously held at the same location from October to December 2024, preceding the permanent store.

Synthesized by Yomimono from the 4 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

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