Sanrio Party Land is set for release on October 29, 2026 for Nintendo Switch and Nintendo Switch 2 at 6,380 yen, with a TV commercial starring all seven members of Naniwa Danshi airing ahead of launch. The game features more than 145 Sanrio characters and over 45 minigames.
Sanrio Party Land is the first release from Sanrio Games, the in-house brand that launched in April 2026. The company announced in August that it would exhibit at Tokyo Game Show 2026, held at Makuhari Messe from September 17 to 21, with a general booth in Hall 8 and a presence at Family Game Park 2026. The party game was playable there alongside the smartphone rhythm title Sanrio Kawaii Me Live, planned for 2027.
At a developer talk stage on September 17, Katsuyoshi Tanabe, general manager of Sanrio's Game Business Division, and Toya Yoneda, a senior manager in the same division's marketing section, described the design. Tanabe said the team aimed for a game themed on Sanrio's corporate philosophy of everyone getting along, one that three generations of a family can play together, which led to the party game genre. The game supports solo play, local multiplayer, and online play for up to four players, with over 45 original cooperative minigames set across five areas of Party Land.
Coverage of the Tokyo Game Show appearance and the October 5 report on the Switch release agree on the character count, above 145, and the October 29 date. The October 5 story names Nintendo Switch and Nintendo Switch 2 as the platforms; the launch-window stories describe a Switch title. On October 20, Sanrio held a presentation in Ariake where all seven members of Naniwa Danshi played minigames with Hello Kitty, Pompompurin, and Cinnamoroll and made a cake based on an in-game minigame, footage used in a new TV commercial. The game ships October 29 at 6,380 yen.
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Sanrio Party Land, the first release from Sanrio Games, gets a new TV commercial starring all seven members of Naniwa Danshi. At an October 20 presentation in Ariake, the group played minigames with Hello Kitty, Pompompurin, and Cinnamoroll and made a cake based on an in-game minigame. The Switch title ships October 29 at 6,380 yen, with more than 45 minigames and over 145 characters.
Sanrio's game brand showed two titles at Tokyo Game Show 2026. Sanrio Party Land is a party game with more than 145 Sanrio characters, including Hello Kitty, Pompompurin, Umenoya Zakkaten, and Ghao-pa-wa-ru, with minigames themed around each character. It is set for October 29, 2026 on Nintendo Switch and Nintendo Switch 2. Sanrio Kawaii Me Live is a smartphone rhythm game set for 2027.
Sanrio Games held a developer talk stage for Sanrio Party Land at Tokyo Game Show 2026 on September 17, the event's first business day. Katsuyoshi Tanabe, general manager of Sanrio's Game Business Division, and Toya Yoneda, senior manager in the same division's marketing section, spoke, with Hello Kitty and Pompompurin on stage. Sanrio Party Land is scheduled for release on October 29, 2026 as a Nintendo Switch party game priced at 6,380 yen. It supports solo play, local multiplayer, and online play for up to four players. The game features more than 145 Sanrio characters and over 45 original cooperative minigames set across five areas of Party Land. Tanabe said the team aimed for a game themed on Sanrio's corporate philosophy of everyone getting along, one that three generations of a family can play together, which led to the party game genre. Yoneda demonstrated three minigames live.
Sanrio announced on August 20, 2026 that its in-house game brand Sanrio Games will exhibit at Tokyo Game Show 2026, held at Makuhari Messe from September 17 to 21. The brand, launched in April 2026, will occupy two areas: a general exhibition booth in Hall 8 and the Family Game Park 2026 at TKP Tokyo Bay Makuhari Hall. Attendees can try the party game Sanrio Party Land, scheduled for release on October 29 for Nintendo Switch and Nintendo Switch 2, and the smartphone rhythm game Sanrio Kawaii Me Live!, planned for 2027. The booth will also debut wall-sized game illustrations of the Knights and Lords from Fragaria Memories Color of Wishes. Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll will appear at the booth, with a DJ performance by Kuromi and a live show by Pompompurin. Talk stages feature Shizuku from Polkadot Stingray for Sanrio Kawaii Me Live! and voice actors Gakuto Kajiwara and Shunsuke Takeuchi for Fragaria Memories Color of Wishes. Visitors receive limited-edition sun visors.