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Sanrio Games Talks Party Land At Tokyo Game Show 2026

Sanrio's in-house brand plans roughly 10 game releases over three years, and Party Land is the first title meant to reach players who have not engaged with Sanrio through merchandise, stores, or Puroland.

Key Facts

  • Sanrio Party Land is scheduled for release on October 29, 2026 for Nintendo Switch at 6,380 yen.
  • Sanrio Party Land features more than 145 Sanrio characters and over 45 original cooperative minigames.
  • The game supports solo play, local multiplayer, and online play for up to four players.
  • Sanrio Party Land is the first title from Sanrio's in-house game brand Sanrio Games, announced in April 2026.
  • A parent-child game event called Sanrio Games Parent-Child Game Festa will be held at Aeon Malls in nine locations nationwide.

Reporting from 6 sources: 4Gamer.net, GAME Watch (Impress), Denfaminicogamer, GameBusiness.jp, and 2 more.

Sanrio Games Talks Party Land At Tokyo Game Show 2026

Sanrio Games held a developer talk stage for Sanrio Party Land at Tokyo Game Show 2026 on September 17, the event's first business day. Katsuyoshi Tanabe, general manager of Sanrio's Game Business Division, and Toya Yoneda, senior manager in the same division's marketing section, spoke, with Hello Kitty and Pompompurin on stage. Sanrio Party Land is scheduled for release on October 29, 2026 as a Nintendo Switch party game priced at 6,380 yen. It supports solo play, local multiplayer, and online play for up to four players. The game features more than 145 Sanrio characters and over 45 original cooperative minigames set across five areas of Party Land. Tanabe said the team aimed for a game themed on Sanrio's corporate philosophy of everyone getting along, one that three generations of a family can play together, which led to the party game genre. Yoneda demonstrated three minigames live.

Sanrio Games is Sanrio's in-house game brand, announced on April 21, 2026, and Tokyo Game Show 2026 is its first appearance at the event. The booth in Hall 8 was all pink, with demo stations for Sanrio Party Land and the mobile dance and rhythm game Sanrio Kawaii Me Live!, plus an exhibit for Fragaria Memories Color of Wishes. A line of nearly 30 minutes formed on the first business day.

At the talk, Tanabe said the team's particular focus was character expression. Many Sanrio characters could not be given 3D models, but for the ones that were, the developers worked with in-house designers on unique facial expressions and motions rather than shared ones. Grandma Ume of Ume-ya General Store appears as a 3D model, and Yoneda said, "Some characters will be nostalgic for some people, but I hope this also serves as a chance to discover that such characters existed." Yoneda also said, "With the whole company behind it, we have prepared to deliver new play and experiences. Please enjoy."

The stage also revealed other projects:

Synthesized by Yomimono from the 6 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

Sanrio Party Land Sanrio Kawaii Me Live! Sanrio Games

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