As of July 2026, Peanuts is the subject of multiple merchandise collaborations in Japan: Kura Sushi's first campaign with the franchise runs through August 6, Hallmark Japan releases imported goods on July 15, and Sega's Chibiparu brand launched in June.
Sega introduced a new prize brand called Chibiparu in June 2026, featuring tiny Snoopy mascots in eight colors. The brand is part of Sega's Peanuts lineup and includes other plush prizes. All items are manufactured by Sega Fave and roll out sequentially from mid-June.
Kura Sushi ran its first collaboration campaign with Peanuts in Japan from June 26 to August 6, 2026. The campaign includes limited-edition menu items inspired by Snoopy and Woodstock, random stickers with each order, and Bikkura Pon prizes such as can badges and keychains. A three-round present campaign rewards customers who spend at least 3,000 yen per bill: a notebook starting June 26, a clear file starting July 10, and a sushi plate starting July 24, each limited to the first 300,000 customers. Two global flagship stores in Harajuku and Namba Parks South have special decorations and photo spots.
Japanese Hallmark will release 10 imported Peanuts products on July 15, 2026, headlined by the Peanuts Athletic Club collection. Items include a Snoopy sitting plush in a varsity jacket holding a pennant, a baseball-themed lying plush, a jigsaw puzzle, a mug, a figure of Charlie Brown and cheerleader Snoopy, a tumbler, a Zip-Along Plush, a pastel checkerboard lying plush, a vintage comic cover-style figure, and Snoopy 3D bookends. The goods are available at specialty stores, select events, and the Hallmark Japan official online store.
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Kura Sushi has revealed the prizes for the second and third waves of its Peanuts collaboration giveaway campaign. The second wave, starting July 10, offers clear files in four designs featuring Snoopy, Woodstock, Charlie Brown, Lucy, and Linus. The third wave, starting July 24, offers sushi plates in four designs. Each wave is limited to the first 300,000 customers. The collaboration began June 26.
Japanese Hallmark will release a line of imported PEANUTS merchandise from American Hallmark on July 15, 2026. The lineup includes 10 new products, headlined by the sporty and nostalgic "Peanuts Athletic Club" collection. Key items include a Snoopy sitting plush in a varsity jacket holding a pennant (4,950 yen), a lying plush with baseball-themed decorations (3,960 yen), a jigsaw puzzle featuring the whole gang playing sports (4,950 yen), a mug (3,960 yen), a figure of Charlie Brown and cheerleader Snoopy (6,600 yen), and a tumbler (5,500 yen). Other products include a "Zip-Along Plush" that scuttles when its tail is pulled (2,640 yen), a pastel checkerboard lying plush (3,960 yen), a vintage comic cover-style figure (14,960 yen), and Snoopy 3D bookends (8,250 yen). The goods will be available at specialty stores nationwide, select events, and the Hallmark Japan official online store.
Kura Sushi will run a collaboration campaign with the comic Peanuts from June 26 to August 6, 2026, at locations nationwide. This is the first time the sushi chain has partnered with Peanuts in Japan. The campaign includes limited-edition menu items inspired by Snoopy and Woodstock, such as a pizza-themed steamed bun, a cookies and cream cheesecake, and a cola float. Customers who order any collaboration menu item receive one random sticker from a set of 20 designs. The chain's Bikkura Pon game will offer prizes including can badges, clear keychains, and masking tape featuring Peanuts characters. A three-round present campaign gives customers who spend at least 3,000 yen per bill a notebook (round one, from June 26), a clear file (round two, from July 10), or a sushi plate (round three, from July 24), each limited to the first 300,000 customers. Two global flagship stores in Harajuku and Namba Parks South will have special decorations and photo spots.
Sega announced a new prize brand called Chibiparu, featuring tiny Snoopy mascots in eight colors, as part of its June 2026 Peanuts lineup. The lineup also includes a large lying-on-back Snoopy plushie and a pirate-themed plushie set. All items are manufactured by Sega Fave and roll out sequentially from mid-June.