Kura Sushi and Peanuts Launch First Collaboration Campaign in Japan

The campaign also includes a concurrent "Eel and Tuna Fair" starting June 26, featuring items such as "[Lake Hamana] Premium Eel (one piece)" at 380 yen and "Aged Medium Toro (one piece)" at a special 110 yen price at all stores through July 5, according to GAME Watch.

Dengeki Hobby Web notes that Peanuts Worldwide is 80% owned by the Sony Group and 20% by Charles M. Schulz's family. The same outlet details two additional promotions: a receipt campaign where customers who submit a receipt for a collaboration menu item and a 3,000 yen or more purchase can win a complete set of prizes (10 winners), and an SNS campaign from July 10 to 23 where followers of Kura Sushi's official X or Instagram accounts can enter to win a complete set of Bikkura Pon! prizes (10 winners).

The Bikkura Pon! prizes include clear keychains (5 types total) and masking tape (4 types total, per GAME Watch; 5 types per Dengeki Hobby Web and Anime Anime). The can badges span 20 designs grouped by comic era: 1950s, 1960s, 1970s, and 1980s and later, each with distinct illustration styles. The present campaign's round-one notebooks also use era-divided cover art. The sushi plate prize in round three is exclusive to this collaboration.

All three collaboration menu items are not available for takeout. The Snoopy's Mini Pizza Manju uses a fluffy, slightly sweet dough with pizza sauce, cheese, onion, and basil fillings. The cookies and cream cheesecake layers a moist cocoa sponge with rare cheesecake mousse and crushed cookies. The cola float uses Kura Sushi's additive-free cola and adds mango milk whip and sugar sprinkles for Woodstock's yellow color.