Square Enix Opens Permanent Cafe and Shop in Shinjuku, Tokyo
The permanent location gives Square Enix a fixed physical retail and dining presence in central Tokyo, offering rotating themed menus and merchandise across multiple major franchises under one roof.
Key Facts
- Square Enix's permanent cafe and shop, Officially Licensed SQUARE ENIX Cafe & Shop SHINJUKU, opened June 12 in Shinjuku, Tokyo.
- The three-floor venue occupies the first three floors of Pasela Tower, with the cafe on the second and third floors and a merchandise shop on the first floor.
- Themed menus cover Dragon Quest, Final Fantasy, NieR:Automata, and Fullmetal Alchemist, with dishes like a Slime jiggly sweet plate and Chocobo and Moogle spice curry.
- Cafe use is reservation-priority with a 90-minute limit and a 1,200 yen cover charge; the ground-floor shop is open to all without reservation.
- Each themed menu item comes with a random coaster, and cafe users receive a random placemat for their chosen title.
Reporting from 1 source: GAME Watch (Impress).
Square Enix's officially licensed permanent cafe and shop, 'Officially Licensed SQUARE ENIX Cafe & Shop SHINJUKU,' opened June 12 in Tokyo's Shinjuku district. The three-floor venue features themed menus and merchandise for Dragon Quest, Final Fantasy, NieR:Automata, and Fullmetal Alchemist series, with a reservation-priority cafe and a ground-floor shop open to all.
The cafe occupies the first three floors of Pasela Tower in Shinjuku. The second and third floors house the cafe, which serves grand menu items themed to Dragon Quest, Final Fantasy, NieR:Automata, and Fullmetal Alchemist. Dishes include a Slime jiggly sweet plate, Chocobo and Moogle spice curry, 2B's YoRHa skirt style crepe salad, and Ed's custard bun. The first-floor merchandise space sells official goods and is open to all without reservation.
Cafe use is reservation-priority, with a 90-minute limit and a 1,200 yen cover charge. Same-day entry is possible only when seats are available. Each themed menu item comes with a random coaster, and cafe users receive a random placemat for their chosen title. The shop is operated by Newton under license from Square Enix.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GAME Watch (Impress) スクエニの常設カフェ「Officially Licensed SQUARE ENIX Cafe & Shop SHINJUKU」が本日東京にグランドオープン