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← all stories figuresannouncement 3 sources · Jun 19 ·

Pokemon Teams With Korean Brand Wiggle Wiggle for Pajamas and Accessories

The collaboration brings a Gen Z-focused Korean brand's maximalist aesthetic to Pokemon merchandise, targeting a fashion-accessory audience rather than the usual toy or apparel licensee.

Key Facts

  • BM Smile Japan announced the Pokemon x wiggle wiggle collaboration on June 19.
  • The lineup includes hooded pajama sets, terry home slippers, reusable shopper bags, hand towels, pouches, key rings, jewelry cases, and picnic bags.
  • Prices range from 1,290 yen for pouches and key rings to 12,290 yen for pajama sets.
  • Pop-up stores called 'wiggle wiggle JAPAN TOUR 2026 ~Special Pokemon Edition~' will run in Tokyo from July 14 to July 20 and in Osaka from July 10 to July 23.
  • Purchasers who spend 5,500 yen or more receive a Pokemon Special Design Sticker, and those spending 11,000 yen or more get a Pokemon Special Design Acrylic Key Ring.

Reporting from 3 sources: GAME Watch (Impress), Denfaminicogamer, Anime Anime.

Pokemon Teams With Korean Brand Wiggle Wiggle for Pajamas and Accessories

BM Smile Japan announced on June 19 a collaboration between the South Korean lifestyle brand wiggle wiggle and Pokemon. The lineup includes hooded pajama sets, terry home slippers, reusable shopper bags, hand towels, pouches, key rings, jewelry cases, and picnic bags featuring Pikachu, Ditto, Snorlax, and Eevee in wiggle wiggle's colorful, pop style. Prices range from 1,290 yen for pouches and key rings to 12,290 yen for pajama sets. To mark the release, pop-up stores called "wiggle wiggle JAPAN TOUR 2026 ~Special Pokemon Edition~" will run at OPENBASE SHIBUYA in Tokyo from July 14 to July 20 and at LUCUA 1100 in Osaka from July 10 to July 23. Visitors receive a Pokemon-design uchiwa fan, and purchasers get stickers and acrylic key rings at spending thresholds. Buying four eligible items, including a pajama set and slippers, comes with a Pokemon Gift Box. After the pop-ups, products will also sell at WIGGLE WIGGLE.ZIP HARAJUKU and the official online store.

The collaboration is built around wiggle wiggle's brand philosophy of "Maximal HAPPINESS," a concept the Korean label uses to describe its colorful, pop aesthetic. The company opened its first Japanese flagship store, WIGGLE WIGGLE.ZIP HARAJUKU, in Tokyo at the end of 2024 and has been expanding across Asia, including China, Thailand, Singapore, Taiwan, and Indonesia.

The pop-up stores will include photo spots for visitors. A pre-opening event for celebrities, influencers, and media is planned at the Tokyo venue on July 13 from 19:00 to 21:00. The Osaka pop-up runs from July 10 to July 23 at LUCUA 1100's 2F isetan Urban Market, and the Tokyo pop-up runs from July 14 to July 20 at OPENBASE SHIBUYA.

Novelty distribution works in tiers. All visitors get a Pokemon-design uchiwa fan. Purchasers receive one wiggle wiggle Design Sticker per transaction. Spending 5,500 yen or more adds one of three Pokemon Special Design Stickers. Spending 11,000 yen or more adds a Pokemon Special Design Acrylic Key Ring. The Gift Box requires buying four specific items: a hooded pajama set, terry home slippers, a metal charm key ring, and a pattern pouch. All Pokemon-design novelties are exclusive to purchasers of Pokemon Special Design items.

wiggle wiggle is also running a social media campaign on its official X account. Following the account and reposting a target post enters users into a lottery for four Pokemon products with a Gift Box. A special live stream featuring the Pokemon items is planned on wiggle wiggle's official live channel.

Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

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