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← all stories otherannouncement 5 sources · Jul 6 · · Updated

Pokemon And J.League To Distribute 60 Types Of Eco Bags At Stadiums

The campaign ties a 1-million-unit giveaway of environmentally certified merchandise to 60 distinct club identities, making it one of the largest single-branded promotional runs in Japanese sports.

Key Facts

  • The J.League and Pokemon will distribute 60 types of EVO BAG eco bags, one per club, to a total of 1 million visitors.
  • The first distribution event is at the Yokohama FC vs. Jubilo Iwata match on August 16, 2026, at MUFG Stadium in Tokyo.
  • The first 50,000 visitors to that match will receive an EVO BAG featuring Yokohama FC's partner Pokemon, Clefairy.
  • The EVO BAG is made from 100 percent GRS-certified recycled polyester and is not for sale.
  • The campaign "Pokemon J.League Fest" begins August 7, 2026, and includes plans for original goods and a Pokemon GO event.

Reporting from 5 sources: GAME Watch (Impress), Denfaminicogamer, KAI-YOU, Game Spark, and 1 more.

Pokemon And J.League To Distribute 60 Types Of Eco Bags At Stadiums

The Japan Professional Football League (J.League) and The Pokemon Company announced on July 6 a tie-up campaign called "Pokemon J.League Fest" beginning August 7. As part of the campaign, the organizations will distribute eco bags named "EVO BAG" to stadium visitors. There are 60 types of bags, each featuring a partner Pokemon assigned to one of the 60 J.League clubs. The organizations plan to distribute the bags to a total of 1 million people across all clubs. The first event is a "Pokemon J.League Special Fest" at the August 16 match between Yokohama FC and Jubilo Iwata at the MUFG Stadium in Tokyo. The first 50,000 visitors to that match will receive an EVO BAG designed with Yokohama FC's partner Pokemon, Clefairy. The bags are made from 100 percent recycled polyester certified by the Global Recycled Standard. The J.League stated the initiative is part of its work against climate change. Additional original goods and events are planned, with details to be announced later. A special Pokemon GO event is also planned.

The EVO BAG measures 37 centimeters tall by 30 centimeters wide and is made from 230T recycled polyester fabric that carries Global Recycled Standard certification. The J.League said the product is not for sale and will only be given to ticketed spectators on a first-come, first-served basis. Distribution at the Yokohama FC match will take place at each entrance gate except Gate D, and visitors wearing away-team goods will not receive a bag at other gates. Each club's partner Pokemon was also announced alongside the campaign; the league-wide partner Pokemon is Pikachu. The Yokohama FC match kicks off at 6:00 PM JST on August 16 as part of the 2026/27 Meiji Yasuda J2 League Round 2. The MUFG Stadium is located at the National Stadium site in Shinjuku, Tokyo. The campaign runs under the broader "Pokemon J.League Fest" banner, which includes plans for original goods sales and a Pokemon GO tie-in with details to follow.

Synthesized by Yomimono from the 5 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

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