Mobile Game Lifecycle Seminar To Feature Ponos And Konami Marketers
The seminar pairs new-title launch trends with re-engagement work on already-running titles, an indication the domestic mobile market is being treated as a lifecycle problem rather than only a launch problem.
Reporting from 1 source: Game Spark.
GameBusiness.jp will hold an offline seminar on October 29, 2026 at Hikarie Conference in Shibuya, sponsored by Moloco. Moloco Ads head of Japan business Tsuyoshi Ariki gives a keynote on new title trends. A panel follows with Motto representative director Motoi Sato as MC, Ponos digital marketing office manager Akira Murayama, and Konami eFootball assistant producer Jiro Sogo.
The session splits into two halves. Ariki opens with a keynote drawn from Moloco's research report on a mobile game's first year, covering overseas release trends, common traits of growing titles, target audience selection, and advertising operations aimed at return on ad spend. Murayama and Sogo then join Sato for a panel on marketer-led re-engagement, covering dormant users, users close to churning, existing users, the KPIs used to measure results, the design of external payment pathways, and how collaborations and anniversary events are used as peak moments for a title. Murayama works on The Battle Cats at Ponos; Sogo is an assistant producer on eFootball at Konami Digital Entertainment.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.