LEGO Game Boy Set with Mario and Zelda Cartridges on Sale for Prime Day
The set targets adult nostalgia by combining the tactile appeal of LEGO with the iconic handheld and two of its most beloved games, making it a collector's item for fans of the original Game Boy era.
Reporting from 1 source: ASCII.jp.
A LEGO set that recreates the original Game Boy at nearly life size is on sale during Amazon Prime Day 2026. The 421-piece set includes brick-built cartridges for Super Mario Land and The Legend of Zelda: Link's Awakening, a lenticular screen that can display different game scenes, and a display stand. The set is priced at 7,560 yen, an 8% discount from its regular 8,218 yen.
The LEGO Game Boy set (72046) recreates the handheld's distinctive features, including the D-pad, A and B buttons, SELECT and START buttons, volume and contrast dials, and a cartridge slot. Builders can swap the lenticular screen to show either the Super Mario Land or Link's Awakening title screen, or the Nintendo boot screen. The set comes with a stand for display. It is part of Amazon's Prime Day 2026 sale, with the price reduced to 7,560 yen.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.