LaLa 50th Anniversary Lawson Campaign Adds New Natsume and Ouran Goods
A convenience store tie-in this broad, covering four LaLa titles and both giveaway and paid goods, puts the magazine's anniversary in front of shoppers who may never have bought a volume.
Reporting from 1 source: Anime Anime.
LaLa's 50th anniversary campaign runs at Lawson stores nationwide from Tuesday, October 27, 2026, with original goods for Snow White with the Red Hair, Ouran High School Host Club, Vampire Knight, and Natsume's Book of Friends. Buying three eligible sweets earns one of five art sheets, limited to 20 per store. Acrylic stands, badges, nail tips, and reservation items go on sale, and Mamoru Miyano hosts an in-store broadcast.
Three eligible sweets get a customer one art sheet, drawn from five designs, on a first-come basis. Each store holds 20 sheets in total, and each person can take one of each type per visit, up to five.
Paid goods are limited to Lawson stores, @Loppi, and HMV, with acrylic stands and badges joined by nail tips, Milk Pastel Plush, canvas boards, tote bags, and gacha character pouches. Ouran High School Host Club gets new drawings of the Hitachiin twins, Mitsukuni Haninozuka, and Takashi Morinozuka on the @Loppi and HMV stands.
Lawson Print sells 62 sticker designs from October 27 to December 28, at 400 yen for L size and 600 yen for 2L. A lottery for a 10,000 yen QUO Card runs October 27 to November 2.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.