The Natsume's Book of Friends franchise is active with merchandise and event collaborations in 2026, including an Animate Fair in September, a live-streamed musical reading play, and a fashion collaboration with earth music&ecology.
The Natsume's Book of Friends franchise has been busy in 2026 with a series of merchandise and event collaborations. In June, an Animate Fair was announced for September 12 to September 27, 2026, at Animate stores nationwide and online. The fair introduces newly drawn "Exorcist ver." illustrations of Takashi Natsume, Nyanko-sensei, Shuichi Natori, and Seiji Matoba, with exclusive goods including trading can badges, acrylic stands, keychains, and purchase bonuses. Reservations opened on June 18, 2026.
Also in June, the evening performance of the musical reading play "SOUND THEATRE×Natsume's Book of Friends ~Summer Haze of the Sound Drama Chapter~" was announced to be live streamed. The stream is available via U-NEXT with a limited-time archive, and additional after-talk panelists, venue merchandise, and acrylic stand advance sale details were also announced. This marks the first new SOUND THEATRE production for the franchise in about eight years.
In August, the TV anime and earth music&ecology Japan Label launched a collaboration line of eight items, from apparel to accessories. Pre-orders opened August 7 at 18:00 on STRIPE CLUB and other outlets, running through August 17 at 23:59. Designs center on Nyanco-sensei and motifs like sake bottles, grilled squid, and footprints.
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The TV anime Natsume's Book of Friends and earth music&ecology Japan Label launch a collaboration line of eight items, from apparel to accessories. Pre-orders open August 7 at 18:00 on STRIPE CLUB and other outlets, running through August 17 at 23:59. Designs center on Nyanco-sensei and motifs like sake bottles, grilled squid, and footprints.
The evening performance of the musical reading play "SOUND THEATRE×Natsume's Book of Friends ~Summer Haze of the Sound Drama Chapter~" will be live streamed. Additional after-talk panelists, venue merchandise, and acrylic stand advance sale details were also announced. The stream is available via U-NEXT with a limited-time archive.
An Animate Fair for Natsume's Book of Friends will run from September 12 to September 27, 2026, at Animate stores nationwide and online. The event features newly drawn "Exorcist ver." illustrations of Takashi Natsume, Nyanko-sensei, Shuichi Natori, and Seiji Matoba. Limited goods include trading can badges, acrylic stands, keychains, and purchase bonuses. Reservations opened June 18, 2026.