Hello Kitty Apparel Line Lands at SENSE OF PLACE
The tie-up puts Sanrio's most recognizable character into a fashion retailer's preppy adult wardrobe, a merchandising lane where the 2026 Sanrio Character Ranking shows Hello Kitty placing fifth behind Pompompurin, Cinnamoroll, Pochacco, and Kuromi.
Reporting from 1 source: Anime Anime.
Hello Kitty and SENSE OF PLACE released a first collaboration apparel line on September 18, 2026. The collection uses a monochrome palette, preppy styling, and twelve items including a cardigan, sweater, balloon skirt, tote, cap, and hairpin set priced from 2,200 to 8,800 yen. Sales run through the Urban Research online store, ZOZOTOWN, and SENSE OF PLACE by URBAN RESEARCH stores.
The lineup runs from 2,200 yen for the hairpin set to 8,800 yen for the Odekake Boston bag, with three items sold only through the web: the Tokimeki Long-Sleeve Tee in a GRAPHIC-C design, the Balloon Blouse, and the Yorimichi Tote.
SENSE OF PLACE sits under Urban Research, and the collaboration is sold at the Urban Research online store, ZOZOTOWN, and SENSE OF PLACE by URBAN RESEARCH stores. Copyright marking on the items reads 2026 SANRIO CO., LTD. with approval number L671286.
- Yorimichi Free Stop: 7,150 yen
- Yorimichi Free Pants: 7,700 yen
- Tokimeki Long-Sleeve Tee (GRAPHIC-C only, web exclusive): 4,950 yen
- Orikou Cardigan: 7,700 yen
- Osuwari Sweater: 7,150 yen
- Balloon Skirt: 7,150 yen
- Balloon Blouse (web exclusive): 7,150 yen
- Odekake Boston: 8,800 yen
- Tokimeki Hairpin Set: 2,200 yen
- Happy Charm: 3,300 yen
- Yorimichi Tote (web exclusive): 4,950 yen
- Nakayoshi Ribbon Cap: 4,950 yen
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.