GU x Pokemon Collection Launches With 19 Items And No Reported Sellouts
Purchase limits of up to two per pattern, color, and person, introduced for the April 2026 Pokemon release after resale problems, held on launch morning: no stockouts were reported by 9:00 a.m.
Key Facts
- GU released its Pokemon collaboration collection on October 23, 2026, with online sales beginning at 7:15 a.m.
- The GU x Pokemon collection has 19 items, including graphic T-shirts at 1,490 yen and a full-zip knit jacket at 4,990 yen, all prices tax included.
- GU offered the collection in sizes XS to 3XL and kids' sizes 100 to 160 cm.
Reporting from 2 sources: Magmix, Inside.
GU released its new Pokemon collaboration collection on October 23, 2026, with online sales starting at 7:15 a.m. The lineup runs to 19 items under a theme of a trainer living alongside Pokemon in a forest, using natural colors and outdoor-derived details. It covers graphic T-shirts at 1,490 yen, half-zip fleece and sweatshirt pullovers at 2,990 yen, fleece full-zip hoodies and sweatshirt lounge sets at 3,990 yen, a full-zip knit jacket at 4,990 yen, and kids' pullovers and lounge sets at 1,990 yen, in sizes XS to 3XL and kids' 100 to 160 cm. The Pikachu and Eevee knit jackets and half-zip fleeces drew the most attention, alongside items featuring Gengar and Slowpoke. Purchase reports spread quickly on social media once the online store opened.
The lineup names characters the summary did not mention, including a Dragonite graphic T-shirt and an Eevee jacket. The collection is split into unisex and kids' lines.
- Graphic T-shirts: 1,490 yen, including a Dragonite design
- Half-zip fleece pullover: 2,990 yen, one of the most-watched items
- Sweatshirt pullover: 2,990 yen
- Flexible full-zip knit jacket: 4,990 yen, with Pikachu and Eevee versions
- Fleece full-zip hoodie: 3,990 yen
- Sweatshirt lounge set (long sleeves and long pants): 3,990 yen
- Kids sweatshirt pullover: 1,990 yen
- Kids cotton sweatshirt lounge set: 1,990 yen
Purchase posts named specific buys. Fans wrote "I'm so happy I got everything I wanted" and "Successfully got mine online," with some reporting three half-zip fleeces and others "Got the PikaVee knit and the prince trainer." Posts praising availability included "I was waiting at the ready for the online sale and it was easy to buy" and "Easier than buying Gunpla?"
The limits followed bulk buying and high-priced resale of earlier Pokémon collaborations. GU set "up to 2 items per pattern per color per person" for the April 2026 Pokémon release and handed out numbered tickets at some stores on release day.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.