GU's Pokemon Collection Drops October 23 With 19 Forest-Themed Items
Pokemon apparel keeps spreading across Japan's mid-price retail chains, and GU is now running the same playbook at the lower end of its own price ladder, with a 19-item drop timed to a single morning launch.
Reporting from 1 source: Inside.
GU will release a Pokemon collaboration collection on October 23, built around the idea of a Trainer living with Pokemon in the forest, with natural colors and outdoor-derived details. The lineup runs to 19 items: graphic T-shirts, pullovers, jackets, parkas, sweat loungewear sets, and kids' pieces. Sizes go from XS to 3XL, with kids' items in 100-160cm. Graphic tees are 1,490 yen and the most expensive pieces, full-zip knit jackets, are 4,990 yen.
GU is putting the collection on sale from 7:15 on October 23, 2026. The catalog spans graphic T-shirts, half-zip fleece pullovers, sweat pullovers, full-zip knit jackets, fleece full-zip parkas, sweat loungewear sets, and two kids' lines: sweat pullovers and cotton sweat loungewear sets.
Kids' sizes run 100cm to 160cm. Adult sizing reaches 3XL. Kids' items are 1,990 yen each. The company points buyers to the GU official website for details.
- Graphic T-shirt: 1,490 yen each, tax included
- Half-zip fleece pullover: 2,990 yen, tax included
- Sweat pullover: 2,990 yen each, tax included
- Full-zip knit jacket: 4,990 yen each, tax included
- Fleece full-zip parka: 3,990 yen each, tax included
- Sweat loungewear set (long sleeves and long pants): 3,990 yen each, tax included
- KIDS sweat pullover: 1,990 yen each, tax included
- KIDS cotton sweat loungewear set: 1,990 yen each, tax included
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.