CESA Survey Finds 86% of CEDEC 2026 Respondents Use Generative AI
The split between individual usage and released-product usage is the story: nearly nine in ten respondents use generative AI, but only a minority report it in shipped products or services.
Reporting from 1 source: Anime News Network.
CESA presented results from a CEDEC 2026 survey of 1,349 respondents, 85.8% of whom said they use generative AI tools such as ChatGPT, GitHub Copilot, and image and asset generation services. On released products, 40% of 1,284 respondents said they do not use generative AI, while 39% use it to support ideas, trials, or in-house assets with humans creating the final product.
CESA released the findings in a 32-page preview edition of its Video Game Industry Report for 2026, presented on Thursday. The individual survey asked where generative AI use is not happening at all. On released products and services, 40% of 1,284 respondents said they do not use it, 501 (39%) use it in a support capacity for ideas, trials, or in-house assets with humans creating the final product, and 357 (28%) use it to automate workflow or testing and optimize assets.
A separate study of CESA's 220 member companies, with 50 responding, put 32% of generative AI use in internal business operations and 25% in supporting program development.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.