Apple Sets "Welcome Home" Event For October 13
Across the cluster, the loudest signal is not the date but the device class: the October 13 event is framed as a smart home push rather than a phone event, and Bloomberg separately places Apple's touchscreen MacBook at a second late-October event.
Key Facts
- Apple will hold a product event titled "Welcome Home" on October 13, 2026.
- Greg Joswiak, Apple's Senior Vice President of Worldwide Marketing, posted the event teaser on October 8, 2026.
- The teaser video shows two women doing embroidery in the shape of the old rainbow-colored Apple logo.
- GIGAZINE reports that the event is expected to feature a smart home hub with a square 6-inch display, a new Apple TV 4K, and a revamped HomePod mini.
- GIGAZINE, citing Bloomberg, reports that Apple's first touch-screen MacBook will be announced at a separate late-October 2026 event.
Reporting from 2 sources: GAME Watch (Impress), GIGAZINE.
Apple will hold a new product event titled "Welcome Home" on October 13, 2026, the company's Senior Vice President of Worldwide Marketing, Greg Joswiak, said in a social media post on October 8. The teaser video he posted shows two women doing embroidery in the shape of the old rainbow-colored Apple logo. The event is expected to center on smart home hardware rather than a flagship iPhone refresh. GIGAZINE reports that Apple is widely expected to use the date to introduce a smart home hub with a screen, a new Apple TV 4K, and a revamped HomePod mini. The hub is rumored to carry a square 6-inch display and an iMac G4-style design. The HomePod mini is said to gain a new N1 network chip and an S-series processor for Siri AI, plus new color options. The Apple TV 4K is expected to move to an A19 or A19 Pro chip, more RAM, the same N1 chip, and an upgraded Siri Remote.
The October 13 date is not the only event on Apple's calendar. Bloomberg reporter Mark Gurman reports a second product event in late October, where Apple's first touch-screen MacBook is set to be announced. Gurman describes that event as a "video presentation streamed over the internet" plus an "in-person format for press," the same shape as the October 13 event.
The late-October slate reportedly covers new Macs and iPads. The headline item is a MacBook Pro that is lighter than the current model and has a touch-screen OLED display, plus a Dynamic Island like the iPhone. Gurman also reports a second MacBook Pro that keeps the current design and uses the M6 chip already adopted in the new Mac mini. A new iPad mini, last updated in 2024, may appear as well, with a moved front camera and a reworked speaker system.
The touch screen carries an odd history. John Ternus, who became Apple's CEO in September 2026, said in 2021 as Senior Vice President of Hardware Engineering: "We make the world's best touch computer on the iPad." He added that the Mac is "completely optimized for indirect input," so Apple "haven't really felt a reason to change that."
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GAME Watch (Impress) Appleが新製品発表イベント「Welcome home.」を10月13日に開催へ。スマートホーム関連か
- GIGAZINE Apple初のタッチスクリーン搭載MacBookが10月後半に発表されるとの報道