AMANATION Spins Off Creator Division Into Agency AICON
The new agency bets that short-form social media followings, not TV or print exposure, are what companies will pay to attach to their product and event promotions, and AMANATION is structuring its creator business around that pitch.
Reporting from 1 source: ASCII.jp.
AMANATION Inc. spun off its creator division and established AICON, a digital creator agency whose members work mainly on social media. The agency lists seven affiliated creators, among them Chiyuu with more than 5,000,000 followers, Hana no JK with more than 1,000,000, and Minahebi with more than 820,000. AICON draws on AMANATION's production staff, including illustrators and designers, for PR work.
AMANATION Inc. set up AICON as a separate agency for creators whose followings live on social platforms. The roster spans TikTok and Instagram work: Chiyuu, Aoi, Kurumi Waribiki (Kurumin), Hana no JK, Maria, Marichan (Mogumuchi), and Minahebi. AMANATION says AICON will pair those creators with companies for product and event promotion, using in-house illustrators and designers alongside casting. Junya Kojima is representative director of AMANATION.
- Chiyuu: more than 5,000,000 followers; known as "everyone's big sister"
- Aoi: more than 120,000 followers; influencer and model on Instagram
- Kurumi Waribiki (Kurumin): more than 340,000 followers; influencer and model on TikTok
- Hana no JK: more than 1,000,000 followers; emerged on TikTok
- Maria: more than 63,000 followers; influencer and gravure model
- Marichan (Mogumuchi): more than 160,000 followers; social media and gravure
- Minahebi: more than 820,000 followers; social media and gravure
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.