Ymobikikun Signs ENEOS Denki Ad Contract, Becomes Chief Ymobikomi Officer
A device that has been calling shoppers for a quarter century gets hired by an electricity brand, and the hook is the melody people already know, not the price sheet.
Reporting from 1 source: Denfaminicogamer.
ENEOS Power announced on September 11 that it has signed an advertising contract with Ymobikikun, the supermarket audio POP unit made by Gunma Denki, and that it becomes the company's Chief Ymobikomi Officer. The first work under the deal is five new web CMs cut into eight versions, using an arranged version of the standard track 'No.4' with the phrase 'Otoku denki, ENEOS denki'. A solo interview video, a special page and a dance practice video also went live on September 11 at 10:00.
ENEOS Power says Ymobikikun accepted the contract out of sympathy for the company's stated aim of an electricity service that is cheap and safe, rather than the terms; the fee and other conditions are not disclosed. The character's title, CYO, is an advertising and PR role and not a corporate officer post.
Gunma Denki counts more than 80,000 units installed in supermarkets and similar stores as of July 2026, and ENEOS Power estimates about 29 million performances a year. The arranged version of 'No.4' carries the line 'Otoku denki, ENEOS denki'.
- Motto Otoku hen: 30 seconds and 6 seconds
- Otegaru hen: 30 seconds and 6 seconds
- Anshin hen: 30 seconds and 6 seconds
- Gasoline-dai mo otoku hen: 6 seconds
- Campaign hen: 6 seconds
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Denfaminicogamer “ポポーポポポポ”で知られる「呼び込み君」がENEOSでんきと広告出演を契約。最高呼び込み責任者（CYO）に就任