Yawataya Isogoro Suica Penguin Shichimi Set Sells In Nagano From September 16
The tie-up puts a railway mascot on a 290-year-old spice maker's tins and gives the product a single-prefecture retail footprint, so demand will be tested only in Nagano.
Reporting from 1 source: ASCII.jp.
JR East Cross Station will sell a limited Suica Penguin Shichimi 3-Can Set, a collaboration with Nagano shichimi shop Yawataya Isogoro. The 5,000-set run, priced at 3,800 yen with tax, arrives Wednesday, September 16, 2026. Each set holds the Suica Penguin shichimi, yuzu shichimi, and shichimi garam masala cans with a limited sticker. Sales are limited to NewDays, NewDays Mini, and NewDays KIOSK stores in Nagano Prefecture.
The set bundles three cans already sold individually: Suica Penguin Shichimi, Suica Penguin Yuzu Shichimi, and Suica Penguin Shichimi Garam Masala. It comes with a limited-edition sticker, and the contents total 14g of shichimi togarashi, 12g of yuzu shichimi, and 12g of shichimi garam masala.
Yawataya Isogoro Co., Ltd. is the manufacturer. The cans are not sold at Yawataya Isogoro stores, and the NewDays locations do not take reservations or hold requests. The company notes the design is as of the development stage, and the handling store list is subject to change or addition.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.